Understanding media planning (2014)

©2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners.XM Gravity 2014 | ©2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners.

IN ASIA, FOR ASIA.

UNDERSTANDING MEDIA PLANNINGM. Farhan Noor

©2014 XM Gravity. All contents & materials on this presentation belongs to XM Gravity and its respectful partners.

What is Media Planning?A process for determining the most cost-effective mix of media for achieving a set

of media objectives/marketing objective.


What is your Objective?Set your objective first, based on brief & campaign parameter.


Find Insights & Supporting Dataknown your audience and dig insights about them and their media behaviour.


What is your big Idea?find the communication idea.

collaborate with creative team.


Media StrategyDetermine how you will deliver your message to your Audience to reach the goal/

objective


How You Gonna Do it?Each medium has its own role, pick the best medium to implement the media

strategy.


Launch. Learn. OptimizeIn Digital Media, you can get the data as soon as the campaign running. Learn

from it, and optimise it to get the best result.


ReviewCollect all the data from the campaign and see if you can get any learning to be

use for next campaign.


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Understanding media planning (2014)

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