Understanding Media Control
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Transcript of Understanding Media Control
Understanding Understanding Media ControlMedia Control
Media Consolidation & ControlMedia Consolidation & ControlIn the past 25 years big media has
consolidated from hundreds of companies to eight major companies
5 companies control 80% of television in the USA
People of color make up 34% of the US population, but own 3.15% of television and 7.7% of radio
Women make up 51% of the population, but own 5.9% of television
The top 10 Christian publishers represent 78.5% of the market and over half are owned by secular companies
Understanding Media BiasUnderstanding Media BiasMost of media bias is in choosing which
stories to report◦Choose stories of interest to owners and
audience◦Avoid stories threatening to owners or offensive
to audience
Understanding Media Control: Understanding Media Control: OwnershipOwnership
WhiteOwnership
Black Latino Asian
Upper 97% TV93% Radio98% Christian
3% TV7.7% Radio
Middle
Lower
Understanding Media Control: Understanding Media Control: Viewership (USA)Viewership (USA)
White Black Latino Asian
Upper 5%
Middle 80%
Lower 15%
* Author’s estimates
Understanding Media Control: Understanding Media Control: CreationCreation
White Black Latino Asian
Upper 95%
Middle 4.9%
Lower .1%
* Author’s estimates
Effect of Media FilterEffect of Media FilterWhite18%
Black13.5%
Latino8.7%
Asian56.5%
Other3.4%
Upper 1%
Middle30%
Lower69%
http://anthro.palomar.edu/ethnicity/ethnic_5.htm
White95%
Black Latino Asian Other5%
Upper 30%
Middle 70%
Lower0%
Media Filter
GlobalDiversity
MediaPerspective
Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson. http://www.globalchristianity.org/resources.htm
International Digital Divide GraphInternational Digital Divide Graph
Unjust Copyright ExtensionUnjust Copyright Extension
Effect of the Long Tail: 80/20 Rule Effect of the Long Tail: 80/20 Rule Becomes the 60/40 RuleBecomes the 60/40 Rule80% of profit comes from 20% of products
(before the Internet)
Effects of the Long Tail & JusticeEffects of the Long Tail & Justice Videos
◦ Blockbuster: 80 of rentals are recent “blockbusters,” only carry 75 documentaries
◦ Netflix: 30% of rentals are “blockbusters” and carry 1,180 documentaries
◦ Amazon: carries 17,061 (of a possible 40,000) TechMission Websites
◦ Top 500 search terms provide 19.5% of visitors◦ 604,916 search terms provide 80.5% of visitors
Justice Implication◦ Minority culture voices are almost entirely on the long tail ◦ The Internet extends the long tail decreasing the proportion
controlled by big media from 80% to around 60% which gives more room for minority voices