Ultimate Recreation Park Final Copy

7/30/2019 Ultimate Recreation Park Final Copy

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NE & IM (BUSINESS PLAN) 1

Objectives:

1. Entertainment to the people2. A modest increase in our gross margins every year of business3. Position in market would be maintained.

Mission:

To establish a profitable and well-managed company while at the same time

creating an atmosphere of fun and entertainment for the entire family,

with activities designed to please the local residents, as well as the substantial

tourist near Surat.

Keys to Success:

Our target market is family. With that in mind, we intend to design our

facilities to address these people.

We believe that our main keys to success include:

Providing popular and wide-ranging ENTERTAINMENT activities secure parking

ULTIMATE RECREATION PARK

Magnifier of Entertainment


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activities entertainment Design facilities to control overcrowding

Experienced management team

Company Locations and Facilities

In this business plan we will present a primary look at both possibilities,

including the basic business structure, the start-up cost, the company's

projected growth and the construction costs during the development of the

infrastructure and the companys future management and marketing team.

Our proposed site is the 25 approx. acres.

Services

We will provide customers with a healthy environment that provides

amusement, entertainment, excitement, mementoes, medical facilities and

great food all while forming lasting memories.

Although there is currently no competition in the immediate area in which we

plan to establish our amusement park we believe that because this industry is

expanding exponentially, sooner or later competition will influence.

Contact us:

Tel: 9016476131

T.P. 34, via mora tekra, Hazira Road, surat

Website:www.ultimaterecreationpark.com
http://www.ultimaterecreationpark.com/http://www.ultimaterecreationpark.com/http://www.ultimaterecreationpark.com/http://www.ultimaterecreationpark.com/


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Some other factors for entertainment are:

Rides Restaurant 7D Theater with 2D movie theater Snow Park water park lift parking culture experience rest room medical facility.

MARKETING PLAN

MARKET SEGMENTATION

Geographic:

Gujarat state would be our segment.

INCOME WISE:

0 TO 15,000

16,000 TO 30,000

31,000 TO 45,000

46,000 TO 60,000

60,000 AND ABOVE


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TARGET MARKET:

Our approach for target market would be undifferentiated that is our

product will be same for all group of age and we decided to target from the

above segments like:

INCOME WISE:

In income wise classification our target market would be those people who are

having income above 31,000.

COMPETITION

INDIRECT COMPETITORS:

Theaters, game zones, zoo, hotels, gardens and malls.

DIRECT COMPETITORS:

Seasonal fairs, Snow Park at RahulRaj mall, 5D Theatre, water parks, modi

resort (UBHARAT), essel world.


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MARKETING STRATEGYOur customers can come from all age groups, male and female, and can be

local residents or tourists. That is why our marketing plan started at the

construction phase; by keeping in mind, if it looks fun, people will come.

Thus the main factor to our success is simple that, a person can enjoy

themselves at our game while participating in an activity they choose.


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Pricing StrategyIn pricing we decided that we will charge Rs. 1000 for full entry that means

people will get the benefits of all the rides unlimited excluding 7D theatre,

snow park and restaurant.

People who do not want any rides then they can get only entry and that would

be of Rs. 400.

For sales promotion we planned that with 5 tickets people will get one ticket

free. That means buy 5 get 1 free.

Promotion StrategyOur park's first objective in promoting our park will be to capitalize on the

power of the WORD OF MOUTH.

In every business it is a well-known fact that word-of-mouth advertising is

any businesses' best friend or worst enemy. Advertisements in the local

newspapers & television and our future planned website for reaching new

customers and will be employed as follows:

AdvertisingGetting our positioning message to the public, "magnifier of

entertainment," where entertainment and customer service are

supreme. Advertising is would be the best source from where more and

more people will get attracted and they would prefer to come for the

amusement park.


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For the purpose of advertising we will do advertisement on television,newspaper ad, internet and radio ads.

Tv advertisements:

Pogo tv, hungama tv, sab tv and hind tv ( local tv channel in surat )

News paper advertisements:

Gujarat guardian, Gujarat samachar, sandesh and times of india.

Radio advertisements:

MY FM 94.3, RADIO MIRCHI 98.3, BIG FM 92.7, RADIO CITY 91.1

Sales StrategyThe park intends on providing a place in which the entire family can really

enjoy their free time in different rides that would give them maximum

entertainment. Supported with great service and offered at required prices.

At our facilities the value of entertainment experience that our customers

receives would be considered high compared to per rupees they spent or "You

get your money worth".

There would be some coupons which would be given to the people when they

purchase 5 tickets and in every coupon there would be some special benefits

to people so that they would like to purchase.

Our sales strategy is set on the very basics of business and they will return

again and again.


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FINANCIAL PLAN

For the initial investment Milan, Niraj and Piyush will bring 25 cr, 15 cr and 10

cr respectively.

It is anticipated that our company will seek huge amount of loan to cover the

business start-up costs and provide funds for operating expenses for the first

year.

It is estimated that company will make this park in 80 crs.

Our short term loan 10,00,000,00 will be paid in 5 years and long term loan

20,00,000,00 will be paid in 20 years. Short term loan would be from and long

term loan would be from . And here its the projected balance sheet and P & L

a/c.


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P & L A/C

Debit 2013 2014 2015

Salary 79,500,00 3,08,400,00 3,08,400,00

Road Exp. 2,00,000,00

Dev. Exp. 3,00,000,00

Maintenance 78,000,00 78,000,00

Dep. On Machinery 82,950,00 82,950,00

Electricity 3,60,000,00 3,60,000,00

De. On Building 95,500,00 95,500,00

Interest on Short term

Loan 1,20,000,00 1,02,367,99

Interest on Long term

loan

2,20,000,00 2,16,950,23

Dep. On Equip. 48,450,00 48,450,00

Stationary Ex. 12,000,00 12,000,00

Preliminary Exp. Written

off

18,000,00 16,000,00

Devpt on NEW ASSEST 27,000,00

13,43,300,00 13,47,618,22Net Profit 24,02,500,00 23,98,181,78

5,79,500,00 37,45,800,00 37,45,800,00

Credit 2013 2014 2015

7D Income 28,800,00 28,800,00

Snow park Income 45,000,00 45,000,00

Restaurant Income 72,000,00 72,000,00

Entry Ticket 36,00,000,00 36,00,000,00

Loss 5,79,500,00

5,79,500,00 37,45,800,00 37,45,800,00


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BALANCE SHEET

Liabilities 2013 2014 2015

Capital

Milan 25,00,000,00 22,10,250,00 24,11,500,00

Niraj 15,00,000,00 13,26,150,00 14,46,900,00

Piyush 10,00,000,00 8,84,100,00 9,64,600,00

50,00,000,00 44,20,500,00 48,23,000,00

Net Loss 5,79,500,00 Net profit 24,02,500,00 23,98,181,78

44,20,500,00 68,23,000,00 72,21,181,78

Withdrawal 20,00,000,00 24,00,000,00

48,23,000,00 48,21,181,78

Long term

Loan(SBI)

20,00,000,00 20,00,000,00 19,72,274,79

Less: loan

repayment

27,725,21 30,774,98

Sort term

Loan(IDBI)

10,00,000,00 10,00,000,00 8,53,066,63

Less: loan

repayment

1,46,933,37 1,64,565,38

74,20,500,00 76,48,341,42 74,51,182,84


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Assets 2013 2014 2015

Land 50,00,000,00 50,00,000,00 50,00,000,00

Machinery 8,29,500,00 7,46,550,00 6,71,895,00

Water Pump 6,000,00 6,000,00 6,000,00

Equipment 3,23,000,00 2,74,550,00 2,47,095,00

Computer 5,000,00 5,000,00 5,000,00

Security 2,000,00 2,000,00 2,000,00

Building 9,55,000,00 8,59,500,00 7,73,550,00

Bank 80,000,00 2,34,741,42 2,75,642,84

Cash 20,000,00 40,000,00 40,000,00

Preliminary

Expenditures

2,00,000,00 1,80,000,00 1,60,000,00

New Ride BHOOT

BANGLA

2,00,000,00 1,80,000,00

Extra rides 1,00,000,00 90,000,00

74,20,500,00 76,48,341,42 74,51,182,84


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For all the three years. ( here for kids we considered below 15 years of age )

Machinery

7D theater 6500000

Snow Park 5000000

Rides:

Tea cup ride 200000

Camp bus ( family ride ) 400000

Balloon fight ( 10 QTY ) 250000

Bungee jumping 250000

Plane travel ( kids ) 50000

Water fun ride 1000000

Krazzy cars ( family ride ) 1000000

Bullet train ( kids ) 500000

Sky ride 2000000

OCEAN WALK INDOOR SWING

( KIDS )1000000

TOP SWING 3000000

DREAM WATER RIDE 500000

HONG CIRCLE 5000000

Rotating elephant 10000000

Roller coaster ( 2 QTY ) 12000000

FLYING TOWER ( 2 QTY ) 2000000

PARTY TRAIN 2000000

ROBOTIC DINOSAUR 2000000

CARTOON CAR RIDE ( KIDS ) 500000

INTERNAL TRAIN 10000000

GENERATOR 10000000

OTHER RIDES 7800000

82950000


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Building

7D 10000000

Ticket Window 2000000

Snow Park 20000000

Water Park 13500000

Parking 20000000

Event Hall 20000000

Sanitary 2000000

Rest Room 4000000

Staff Room 2000000

Gate 2000000

95500000

Equipments

Fire 300000

Medical 2000000

Outer Transportation 10000000

Inner Transportation 10000000Lighting & Sound 10000000

32300000


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Dep. On Equip.

Fire 45000

Medical 300000

Outer Transportation 1500000

Inner Transportation 1500000

Lighting & Sound 1500000

Preliminary Expenditures

Website 1000000

Ads.

Internet Popup 200000

Other Local Site 800000

TV

Local Channel 2000000Other site

Hoardings 3000000

Print Ads. 3000000

Radio 1000000

Event MGT 9000000

20000000


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SALARY

2013 2014 2015

Engineer 3000000Architecture 3000000

Worker 1950000

water park 4200000 4200000

Ride Worker 12600000 12600000

Cashier 720000 720000

Cleaning 2400000 2400000

Snow Park Worker 2520000 2520000

7D Staff 1260000 1260000

Parking Staff 600000 600000

Doctor 900000 900000

Security Guard 840000 840000

B.O.D. 1800000 1800000

Manager 1800000 1800000

Other Staff like

Driver, Fireman 1200000 1200000

7950000 30840000 30840000


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Electricity for 2014 and

2015Ride 12000000

7D 6000000

Snow Park 14400000

Other 3600000

36000000

Development for 2014 & 2015

Tea cup ride 650000


Balloon fight ( 10 QTY )

Bungee jumping 20000Plane travel ( kids ) 40000

Water fun ride 25000

Krazzy cars ( family ride ) 25000

Bullet train ( kids ) 5000

Sky ride 100000

OCEAN WALK INDOOR SWING

( KIDS )

100000

TOP SWING 50000

DREAM WATER RIDE 200000

HONG CIRCLE 100000

Rotating elephant 300000

Roller coaster ( 2 QTY ) 50000

FLYING TOWER ( 2 QTY ) 500000

PARTY TRAIN 1000000

ROBOTIC DINOSAUR 1200000

CARTOON CAR RIDE ( KIDS ) 200000

INTERNAL TRAIN 200000

Maintenance for 2014 &

2015Ride 3600000

7D 600000

Snow Park 2400000

Other 1200000

7800000


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GENERATOR 200000

OTHER RIDES 50000

Tea cup ride 1000000


Balloon fight ( 10 QTY ) 780000

8295000

Building for 2014 & 2015

7D 1000000

Ticket Window 200000

Snow Park 2000000

Water Park 1350000

Parking 2000000

Event Hall 2000000

Senetary 200000

Rest Room 400000

Staff Room 200000

Gate 200000

9550000


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APPENDIX

7D theatre ( experience the world of 7D )

Snow Park


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Snow Skating

Water park


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Restaurant

Ultimate Recreation Park Final Copy

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