The Big Issue…

Can’t pay Won’t pay

How we overcome the issue

Education Alternative

payment

Can’t pay Won’t pay

“Journalism worth paying for”

124,000

670,000

UK

Big Issue, Big Payback

£35,000,000 = stolen

£7,000 / vendor

You have the biggest unexploited

owned media platform If you’re reading this and haven’t paid for it, make it right.

£35,000,000 is stolen from the UK’s local businesses per year. That’s £7,000 from each of our Big Issue vendors

Make it right. PAY NOW Text 70070

Each of our vendors pays £1.25 for each magazine they sell. Check out your local NFC enabled vendor’s story and business

plan at: www.bigissue.org/our-vendors

An online profile explains their

story and business plan

Hi I’m Ben and my business address is SE1 8NU. To read my story and see my business plan CLICK HERE

Create a cashless method of

payment

Novel

Fast

Confident

))) NFC )))

Amplify to the masses

Invest in your local business #IveInvestedInTheBigIssue Invest in yours: www.bigissue.org/our-vendors

Immediate & Free

Create

profiles

Use Big Issue as a platform to target non-buyers

NFC

Celebrity endorsed tweets

PR from NFC

initiative

Donated

Press ads

ROI = £0 : £35,000,000

Big Issue, Big Payback

Invest in your local business #IveInvestedinTheBigIssue Invest in yours: www.bigissue.org/our-vendors

))) NFC )))

= ROI

£0 : £35,000,000

Big Issue, Big Payback

Invest in your local business #IveInvestedinTheBigIssue Invest in yours: www.bigissue.org/our-vendors

))) NFC )))

= ROI

£0 : £35,000,000

R eading not buying

= £3 5m stolen f rom

vendors p er year

1 . Understand they

are investing in a

business

2. To c reate an

emotional

c onnec tion

3 . Easy p ayment

Exp loit the big g est

p latf orm you ow n –

The Big I ssue.

Central online

p rof ile f or vendor’s

p ersonal story &

business p lan

# I veI nvested

A mp lif y to the

masses throug h

Celebrity

endorsement on

Tw itter

Pioneer NF C

tec hnolog y to

c reate ease and

of f er a business -

like transac tion

I dentif ied p roblem I ssues to overc ome How to overc ome them & amp lif ic ation

Summary Slide