PowerPoint Presentation

AMAZON vs. FLIPKART A game of perceptionsGroup 6Aishwarya Ravee | Anit Maharana | Apeksha Singh | Avishek Kolay | Ishan Roy | Nikhil Khandelwal | Prerna Daga | Rahul Sarda

GROWTHCAGR 34%$50-60 bn. market by 20202014 - 243 mn. internet users, 28 mn. buyersEVOLUTION1991: Birth of Ecommerce2002: IRCTCs online booking2003: Airline ticket booking2007: Flipkart

THE INDUSTRYCOD forms 80% of paymentsDirect imports is a major component of online salesE-commerce comprises 6.5% of total retail sales - Broadband and 3G penetration triggering growthModels Marketplaces, Inventory-based, Affiliate marketing, Extensions to Brick and Mortar retailersFounded in 2007 bySachin BansalandBinny Bansal; Headquartered in BangaloreWebsite Alexa Rank 92 Indian Rank 696.3% visitors from IndiaAUDIENCEParent company Amazon.com founded by Jeff Bezos in 1994Amazon India marketplace launched in June 2013Website Alexa Rank 110 Indian Rank 795.8% visitors from India

AUDIENCE DEMOGRAPHICSCOMPARISON

I associate Amazon with better service quality; Flipkart gives me lower prices MBA StudentI use Amazon to buy books and use Flipkart to buy electronic products Working professionalFlipkart gives me the best prices, I dont trust amazon that much HousewifeAmazon is faster in terms of delivery College StudentI prefer Flipkart because of its lower prices and discounts High-School StudentI like Flipkarts First as it gives me delivery in a day Working ProfessionalI live in a town, Amazon doesnt deliver here, I have no problems with Flipkart HousewifeI prefer Amazon as it gives me a wider variety for a category I am looking for TeenagerSURVEYMETHODOLOGYData collection from Twitter, TrackurIdentify attributes having highest frequencies in the user dataMeasure lift rates of the top attributes with the brands Run a sentiment analysis for attributes with high liftsComprehend peoples perceptions about the brandsVisualize using NodeXLData Collected A total of 4693 comments, posts, tweets, mentions, blogsDATA CLEANINGBookFashionElectronicsSmartphoneSportEntertainmentFreebieDiscountKidsMenFemalePriceDeliveryLaunchServiceDroneAppWebsiteCricketTop AttributesCustomer OfferCategoriesSegmentsStrategyClassificationAll Keywords

FreebiesDiscountBooksFashionDeliverySmartphoneSportEntertainmentPriceLaunchDroneServiceCloseness to brand based on Lift valuesAppWebsiteCricketFLIPKART vs. AMAZON

ASSOCIATIONVISUALIZATION

Lift = 1.5Lift = 1.5DISCOUNTBOOKSPRICEDELIVERYSERVICEAPPSERVICEDELIVERYPRICEBOOKSFREEBIESSENTIMENTSTAKEAWAYSFashion is having an almost equal association with Amazon and FlipkartPeople love the delivery services of Flipkart; Amazon needs to have a wider reachBooks which were a niche of Flipkart are now associated more with AmazonFlipkart is a leader when it comes to price and the variety of smartphonesTAKEAWAYSMobile App is having an high association with Flipkart and seems good ideaAmazon is giving lot of freebies in terms of gift cards and contestsFlipkart seemed to have created a lot of buzz due to IPLNumber of launches, service, delivery are very highly associated with Amazon