UFRJ Marketing Digital
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Transcript of UFRJ Marketing Digital
![Page 1: UFRJ Marketing Digital](https://reader033.fdocuments.net/reader033/viewer/2022050613/554e70d0b4c905f66a8b4a82/html5/thumbnails/1.jpg)
MARKETING DIGITAL
Como as empresas estão utilizandoos meios digitais para gerar novas
oportunidades de negócio
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O QUE É MARKETING DIGITAL?
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Ações Promocionais
SEO
O que é Marketing Digital?
MARKETING
DIGITAL
WebMobile
TV DigitalMDOH
E-mail Marketing
Banners
Link Patrocinado
Set Top BoxPPV
Bluetooth Marketing
Outernet
SMS e MMS Social Media
E-Commerce
Instant Messengers
Shot Codes
Buzz Marketing
Mobile TV
Mobile Vídeo
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Porque utilizar o Marketing Digital?
• 40 milhões de Internautas - IBOPE//NetRatings
• 50 milhões de Internautas - Datafolha
• 24h de navegação/mês
• 131 milhões de celulares – Teleco
• 14 milhões de pessoas já usam internet móvel
• Entrada da TV Digital
• Necessidade de conhecer, se aproximar e se relacionar com o
consumidor
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WEBMARKETING
As possibilidades da Internet
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As Vantagens do Webmarketing
• Interatividade
• Alto poder de Segmentação
• Medição de Resultados
• Alterações on track
• Coletar dados dos consumidores
• É uma ferramenta de publicidade e relacionamento
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Algumas Ferramentas do Webmarketing
• E-mail Marketing
• Banners
• Search Engine Marketing
• Buzz Marketing
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As Ferramentas do Webmarketing
• E-mail Marketing
• Banners
• Search Engine Marketing
• Buzz Marketing
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As Ferramentas do Webmarketing
Vantagens E-mail Marketing
• Comunicação direta e exclusiva
• Alta segmentação
• Rápida execução
• Medição de resultados
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As Ferramentas do Webmarketing
• E-mail Marketing
• Banners
• Search Engine Marketing
• Buzz Marketing
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As Ferramentas do Webmarketing
Vantagens dos Banners
• Segmentação por conteúdo
• Interatividade na transmissão das mensagens
• Branding
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As Ferramentas do Webmarketing
• E-mail Marketing
• Banners
• Search Engine Marketing
• Buzz Marketing
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As Ferramentas do Webmarketing
SEM - Search Engine Marketing
• Publicidade sob demanda
• SEO – Técnicas para estar bem
posição na indexação das ferramentas
de busca.
• LINK PATROCINADO – Anúncios
entregues de acordo com as palavras
-chaves digitadas.
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As Ferramentas do Webmarketing
ResultadoOrgânico
ResultadoPatrocinado
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As Ferramentas do Webmarketing
• E-mail Marketing
• Banners
• Search Engine Marketing
• Buzz Marketing
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As Ferramentas do Webmarketing
Buzz Marketing
• O que é?
• Buzz Marketing x Marketing Viral
• Como utilizá-los ao seu favor?
• Pirâmide de Influência
• Cases
• Fructis Anti-Caspa
• Empresa do mercado de Varejo
• O que está acontecendo com a Grazi?
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MOBILE MARKETING
A comunicação individual de massa
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Highlights Mobile Marketing
• O celular é a mídia preferida entre os
jovens - Haris Interactive
• É um meio que converge mobilidade,
comunicação, entretenimento e
ferramentas para gerar conteúdo.
• Integração de plataformas
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Ferramentas do Mobile Marketing
• Mobile Advertising
• Mobile Banners
• SMS e MMS
• Bluetooth Marketing
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Ferramentas do Mobile Marketing
• Mobile Advertising
• Mobile Banners
• SMS e MMS
• Bluetooth Marketing
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Ferramentas do Mobile Marketing
Mobile Advertising
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Ferramentas do Mobile Marketing
• Mobile Advertising
• Mobile Banners
• SMS e MMS
• Bluetooth Marketing
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Ferramentas do Mobile Marketing
Mobile Banners
• Banners nos portais WAP das operadoras
• Banners em sites de conteúdo WAP
• Inventário de 60 milhões
• Altas taxas de cliques: de 5% a 12%
• Modelo comercial de CPC e CPM
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Ferramentas do Mobile Marketing
• Mobile Advertising
• Mobile Banners
• SMS e MMS
• Bluetooth Marketing
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Ferramentas do Mobile Marketing
SMS e MMS
• Base optin de 12 milhões
• Segmentação: Idade Sexo, DDD
• Call - to - Link
• Call - to – WAP
• CPM
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Ferramentas do Mobile Marketing
• Mobile Advertising
• Mobile Banners
• SMS e MMS
• Bluetooth Marketing
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Ferramentas do Mobile Marketing
Bluetooth Marketing
• Ações Indoor de Mobile Marketing
• Entrega Gratuita de conteúdo multimídia
• Entrega de Serviços
• Ações Promocionais
• Call - to – Action
• Cases:
• Salão do Automóvel
• Lojas de Conveniência
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TV DIGITAL
Interativididade e entrega de conteúdo sob demanda
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Highlights TV Digital
• Qualidade da Imagem.
• Fim da passividade do consumidor
diante da TV.
• Informações sobre produtos.
• DTV Commerce.
• Segmentação.
• Conteúdo On Demand.
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Ferramentas da TV Digital
• PPV
• SET - TOP - BOX
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• PPV
• SET – TOP - BOX
Ferramentas da TV Digital
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PPV
• Conteúdo sob demanda
• é um exemplo de como será a
programação da TV em breve.
Ferramentas da TV Digital
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• PPV
• SET - TOP - BOX
Ferramentas da TV Digital
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SET - TOP - BOX
• É o aparelho que permite a interação usuário – TV
• Já é possível criar perfis e configurar o conteúdo e funções
permitidas para cada perfi.l
• A partir dos perfis, será possível identificar o usuário e
entregar publicidade sobre demanda.
Ferramentas da TV Digital
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MÍDIA DIGITAL OUT OF HOME
Mais um meio se tornando digital
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Highlights MDOH
• Alto Impacto
• Interação
• Integração de Plataformas
• Outernet
• TV 3D
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CONSIDERAÇÕES FINAIS
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Conclusões Finais
• Cada mídia encontrará seu próprio
espaço no ambiente digital.
• Entender o consumo simultâneo
dessas mídias é um passo a frente
em relação a concorrência.
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Obrigado!
FONTES: IBOPE//NETRATINGS, DATAFOLHA,
PONTOMOBI, MOBILEPEDIA, TELECO E
PUBLICIDADE INTERATIVA
zarabatanadigital.wordpress.com
21 9952 3062
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MARKETING DIGITAL
Como as empresas estão utilizandoos meios digitais para gerar novas
oportunidades de negócio
![Page 41: UFRJ Marketing Digital](https://reader033.fdocuments.net/reader033/viewer/2022050613/554e70d0b4c905f66a8b4a82/html5/thumbnails/41.jpg)
As Ferramentas do Webmarketing
TREND CREATORS
TREND DISSEMINATORS
TREND FOLLOWERS
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