Digital Marketing

Innovation distinguishes between a leader anda follower.STEVE JOBS

What is Digital MarketingDigital marketing is the act of

promoting and selling products and services by leveraging online

marketing tactics such as social media marketing, search

marketing, and email marketing.

How is Digital Marketing Useful!

Provides different metrics to help determine how well your campaign is doing

Allows you to provide personalized user

experiences

Allows ad campaigns to be visible across the

world

Small investment can provide a high return with Digital Marketing

Reaching the target audience based on the

their preference

Provides platform for being interactive with

the audience

It is the best cost-effective techniques for reaching out

audiences

How Digital Marketing helps Business

Digital Marketing provides businesses the chance to compete and attract their share of targeted traffic. Small size companies now have the chance to perform sales and marketing processes that was previously only available to large corporations.

Small businesses have little resources and even capitalization. This is why Digital Marketing provides them with a cost-effective marketing channel that helps to reach wider audience.

1] Digital Marketing Levels the Online Playing Field

2] Digital Marketing is more cost-effective than traditional marketing

of business owners surveyed will shift marketing budget allocations from traditional media channels nad invest them into digital marketing tools and techniques

28%*Gartner's Digital Marketin Spend Report

Online business marketing products and services online measure success by the percentage rate of incoming traffic that gets converted into

3] Digital Marketing delivers Conversion

Subscribers

SalesLead Generation

Tools that can be used for Digital Marketing Campaign

Search Engine Optimization

Social Media Marketing

Email Mareting

Digital Marketing helps to reach to target audience depending upon the market and product or service. It can help business to get a insight of what target audience want.

Companies using digital marketing strategies havetimes better revenue growth expectancy.

4] Digital Marketing helps generate better revenues

*according to Google 2.8 5] Digital Marketing facilitates interaction with targeted audiences

Delivering your customer what you promised will make them a brand ambassadors of the brand as they would be spreading the word about the company through word of mouth or social media. It will help the brand to increase their presence in the market.

Digital Marketing leverages on social media proofs or testimonials from customers that have already purchased, availed, or joined the

product or services from that brand.

6] Digital Marketing builds Market Reputation

7] Digital Marketing earns people's trust

90% respondents claimed that they would trust the brand information if that get to know from people they are knowing

Types of Digital Marketing

Search Engine Optimization Content Marketing Social Media Marketing Seach Engine Marketing

Influencer Marketing Strategy Planning Interactive Technology

Search Engine Optimization Search Engine Optimization (SEO) involves performing optimizations to increase the flow of organic traffic to your website, by having it rank higher up on search engine result pages.

There are two forms of search engine optimization:

On-Page SEO Off-Page SEO

Content MarketingThis form of marketing involves simulating interest in a brand’s products or services by

creating and sharing online material These include:

Video Infographic

Case Studies Social Media Posts

Blogs

Social Media MarketingSocial Media Marketing It is a form of marketing that involves creating content for

different social media platforms to increase website traffic, user engagement, brand awareness and to achieve other marketing goals

FACEBOOK INSTAGRAM TWITTER

Search Engine Marketing (SEM) It is an advertising model that can be used to direct traffic towards your website, by paying a fee each time someone clicks on

your advertisement These advertisements include text ads, image ads, video ads, etc. Some of the channels that can be used for SEM are:

Search Engine Marketing

Strategy Planning A strategic plan identifies your business goals, the marketplace in which you

compete, your target audience, the ways you want to reach them, and how you will evaluate your success. It integrates everything you say and do to grow your

company.

Influencer Marketing is the mixture of old & new social media techniques with the idea of celebrity endorsements and turning them into content-driven ad campaign

based on a particular individual with a certain amount of followers.

Influencer Marketing

FLC GROUPAre you looking for a Marketing agency in UAE ?

+971 4 4548684

CONTACT US:talk2us@flc-me.com

FLC GROUPFLC Group is a Marketing Services Agency focusing on

Consumer Engagement and Experiential Marketing with 4 business verticals – Shopper Marketing & Brand Activations, Events & Exhibitions, Social Media & Influencer Management and Production & Model Management, thus delivering a 180°

BTL approach to our clients.

11 years in the industry with an experience of working with over 75 brands, including over 750 successful campaigns with Huawei, Samsung, Hisense, Acer, P&G, Nestle, Aujan

Coca Cola, Mondelez, IFFCO, Etude House, Coty Middle East, Estee Lauder to name a few. Primarily focus on

conceptualization, strategy and consumer engagement, both online & on-ground proving that we understand the ever-

changing marketing trends and the brand’s needs.

At FLC Group - We make your campaign come alive!