uflourish Pregnancy & Family Fairs - Exhibitor Information Pack

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1 Page Exhibitor pack Summer 2015 uflourish Pregnancy & Family fairs Dates & Locaons BRIGHTON – Sunday 31st May – Brighton Racecourse – 65 exhibitors Expecng over 1000 adult visitors CHICHESTER – Sunday 28th June – Chichester College – 35 exhibitors Expecng over 500 adult visitors WORTHING – Sunday 19th July – Worthing Assembly Rooms – 55 exhibitors Expecng over 750 adult visitors Why exhibit or adverse with uflourish Pregnancy & Family fairs? uflourish Pregnancy and Family fairs are information packed fairs that showcase the best local family experts, professionals & support groups alongside an array of inspiring and informative workshops as well as not-available-on-the-high-street shopping opportunities. If you are a business looking for an affordable, interactive and fun way to get in touch with local families, then we can provide you with many services to connect with them, so you can communicate what you do best, with your perfect target audience. We are local Pregnancy and Family fairs for local parents, passing on everything that’s wonderful about having a family in Sussex, from pregnancy through to starting school. Our events are supported by a printed full colour A5 informative booklet called the uflourish Pregnancy & Family Directory and an interactive social media platform. Our focus is on sharing wisdom, well-being & wonderful shopping opportunities.

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Transcript of uflourish Pregnancy & Family Fairs - Exhibitor Information Pack

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Exhibitor packSummer 2015 uflourish Pregnancy & Family fairs

Dates & LocationsBRIGHTON – Sunday 31st May – Brighton Racecourse – 65 exhibitors Expecting over 1000 adult visitors

CHICHESTER – Sunday 28th June – Chichester College – 35 exhibitors Expecting over 500 adult visitors

WORTHING – Sunday 19th July – Worthing Assembly Rooms – 55 exhibitors Expecting over 750 adult visitors

Why exhibit or advertise with uflourish Pregnancy & Family fairs?

uflourish Pregnancy and Family fairs are information packed fairs that showcase the best local family experts, professionals & support groups alongside an array of inspiring and informative workshops as well as not-available-on-the-high-street shopping opportunities.

If you are a business looking for an affordable, interactive and fun way to get in touch with local families, then we can provide you with many services to connect with them, so you can communicate what you do best, with your perfect target audience.

We are local Pregnancy and Family fairs for local parents, passing on everything that’s wonderful about having a family in Sussex, from pregnancy through to starting school.

Our events are supported by a printed full colour A5 informative booklet called the uflourish Pregnancy & Family Directory and an interactive social media platform. Our focus is on sharing wisdom, well-being & wonderful shopping opportunities.

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uflourish objectivesIf you have a passion, product or service that you want to share with expectant couples, new families or families that include pre-schoolers, then talk to us and we’ll do the introductions……

We are Naomi & Aurelie the organisers and promoters of uflourish events. We aim to connect businesses with their core demographic of pregnant

couples and families with children aged 0 to 5 – who are most likely to live within a 15 mile radius of the event location. These families will include

mothers and fathers and also many grandparents.

We both have had successful career histories working for big corporations and have many skills in marketing, sales, business management & event organisation prior to motherhood.

Since becoming parents we have both run successful small businesses in the “family” industry and have been inspired to organise regular Pregnancy & Family events to help other growing businesses in Sussex to flourish by expanding their customer base.

We are both passionate about providing events that deliver a high footfall of pregnant couples, new families & local parents of pre-schoolers. We are also focused on helping our exhibitors get a return on their investment in working with us to create a community of knowledgeable local experts.

Our approach at our fairs is unique with the offering of an abundance of onsite workshops and classes for visitors during the fair. This attracts the type of parent looking to invest in themselves and their children.

Where will the fairs be advertised?We have allocated an advertising budget of £2500 to ensure every family in Sussex is aware of the benefits of our fairs.

£2500 advertising budget!

• 10,000 x A5 flyers across Sussex

• 1,000 x A4 posters across Sussex

• 5 x B2 posters in Worthing

• 25 x A3 posters in Worthing & Brighton

• Flyers in 16 NCT nearly new sale shopping bags across Sussex

• Promoting alongside Kallikids – website & family events

• Advert in East Sussex Family Grapevine

• PR events prior to events will feature in local press

• £500 dedicated Facebook advertising campaign

• Listed on all events and parenting websites such as netmums, Worthing tourism, Brighton mums etc

• 2300 followers on Facebook page

Plus more to be updated as it’s arranged!

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What uflourish can do for you?We know from experience how challenging it can be to market yourselves to your target audience. So we do the hard work for you by creating interactive complementary events, directories and social media to share useful and inspiring local information for local parents.

We can offer you:-

• 8ft x 6ft affordable exhibition space at one of our three events in Summer 2015• Reach a captive audience of your target customers.• Grow your customer base, generate sales and bookings.• Raise your profile, let people know who you are and what you do.• Network with other exhibitors and build contacts for the future.• Increase your brand awareness in the pre and post show exposure.• Promote your business during the fair to visitors.• Interact with your potential customers and engage with them by demonstrating your

products and services

£85 for 8ft x 6ft space for service providers

£45 for 8ft x 6ft space for retailers (Supplying goods for immediate purchase)

• Advertising in 3000 copies of the uflourish Pregnancy & Family directory

• Our 52 page full colour A5 directories are designed for all visitors to keep asreference guide to the best family services in Sussex that they will refer to over andover again

• The directory is packed full of really useful local information & inspirational articles

• Every family visiting our three Summer 2015 events will receive one as well as beingdistributed into the local community via family centres, doctors surgeries, cafes,preschools & nurseries raising awareness of your business across Sussex

£150 full page full colour advert

£110 half page full colour advert

£75 quarter page full colour advert

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• Inserting your leaflet or product into our goody bags• Our goody bags have developed a reputation as being some of the best available

at regional fairs. We work hard to include top quality relevant freebies, samples and offers as part of our goody bags.

• You can insert 100 flyers or samples for just £20

• We use printed cotton re-useable shopping bags and distribute 100 per fair to the first 100 families through the door.

The uflourish communityWe offer our clients so much more than “just” a fair

If you book a table or advert with us you will also receive;-

• Invitation to two networking meetings (one daytime / one evening)

• Invitation to private Facebook forum to network with other businesses in the family industry

• Reposts on our very busy & interactive Facebook page• Hyperlinks to your business on our busy website www.uflourish.co.uk• A free listing (Business name, website and one sentence description) in 3000 copies

of our printed directory for all bookings received by 1st May 2015

We are passionate about building a local community of trusted & recommended local businesses to support local families so this is all part of our service. There’s no extra charge for these excellent added benefits.

We have built our successful small businesses through the power of networking both face-to-face and on-line and we are keen to share the benefits of this strategy with their clients

What we offer visitors at our fairs?We are on a mission to make parents’ lives easier and a more positive experience by doing all the research for you and bringing it all together under one roof on one day for you to enjoy.

Entry is £2.00 per adult and includes:-• Practical and helpful FREE workshops and seminars• Boutique not-available-on-the-high-street shopping opportunities• Exclusive “Show” special offers and discounts• FREE Epic Prize draw (Must pre-book entry ticket at www.uflourish.co.uk)• Pamper yourself with FREE therapy tasters• FREE goody bag (For the first 100 families through the door)• Local experts who will be sharing helpful advice, support and giving demonstrations• A FREE copy of the uflourish Pregnancy & Family directory full of local useful information

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Our workshops The unique range of uflourish workshops are what set us apart

from other fairs. The feedback we receive from our visitors regarding the range of topics, quality of speakers and the learning experience provided is what attracts parents through our doors and keeps them coming back!

Sample of previous workshops (All included in £2.00 entry fee)

Relaxation & Breathing for labour, Wearing your baby safely in a sling, Calming Colic, Reality of baby sleep, Breastfeeding,

BabyCalm™ techniques, Choices in labour, Hypnobirthing, Baby first aid, New dads survival guide, Early days - what to expect,

Bonding with your baby – creating deeply secure connections, Preparing for the arrival of a sibling, Creating confident & independent toddlers, Baby

Led weaning, Returning to work, Choosing childcare, ToddlerCalm™

Booking processAll exhibitor and advertiser bookings are completed on-line at www.uflourish.co.uk/exhibitors

Full payment for our services is taken at the time of booking which allows us to focus all our attention on providing first class events.

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Feedback from Previous exhibitors

A fantastically well organised show, with local reach and just the right size -not too big, not too small. Looking forward to the next one. Sarah Watkins @ Parentskool

Met lots of pregnant mums today, we like the short format, lots of thoroughfare –a great event! Very well organised –easy set up and take down with very helpful staff –very successful for us!Little Dippers

I was so excited about this event -so much planning and organizing had gone into it and it has paid off and the day was successful. I would gladly be a part of this again. I thoroughly enjoyed it and it was brilliant chatting to all the visitors and other practitioners.Annette Mundy @ Buggyfit

The event was great. The pre event FaceBook forum “team” conversation was good too! Christian Bates @ The PerrymountClinic

Really positive vibe, great exhibitors. Wonderful networking and good venue. Sally Cropper @ Doula.care

The fair had a good vibe, was relaxed, good mix of stalls and a well organised event. Something for everyone!BabyCalm Mid Sussex

An excellent event, well promoted and advertised with a lovely group of exhibitors and a great location with a great flow of visitors, all my target market. Well done –it’s been great! Evoke Imagery

Really pleased with the whole event. Fabulous & friendly organisation and met loads of my exact target audience.Charlie @ Brighton Children’s books –Usborne Independent Organiser

Met loads of possible clients and awesome attendance with a lovely atmosphere. Honey Pie Photography

Contact uswww.uflourish.co.uk

www.facebook.com/sussexpregnancybabyshow We love to talk..... Give us a call…..

Naomi – 07717 842 448 – [email protected] – 07971 418 789 – [email protected]