August 22, 2018. Business Update #13. Sierra Pacific Industries.

The More We Do For Architects, The More You Get In Return.

Every year we increase our investment aimed at influencing the architect audience,

because every year we see how big it pays off for the reputation of our brand and the

acquisition of amazing new business. Take a look at some of our initiatives for 2018.

They're setting us up for even stronger relationships and opportunities with architects

and architectural firms down the road.

Photo: Sam Adams / Tryba Architects

Most of our marketing efforts to architects take time to produce sales, but as you can see, the effort is

paying off. That's why we're always developing ideas upstream to influence outcomes that happen months

and even years down the road. This is how we help you close business, how we stay focused on long-term

success, and how we build an enduring brand of uncompromising windows and doors well into the future.

SierraPacificWindows.com l P.O. Box 8489, Red Bluff, CA 96080 l 800-824-7744

®

Our Long-Term Commitment ToSales And Success Works!

Photo: Sam Adams / Tryba Architects

AIA 2018Exhibiting Our Game-Changing

Innovations For Architects.

Our 20x30 exhibit at the 2018 AIA National Conference in New York gave us excellent opportunities to shake hands and generate high-quality leads for new business within the architectural community. On display were our bi-fold doors, our Architectural Wall System (AWS), a contemporary styled swing door and our H3 double hung. The AWS was definitely a show stopper, giving many architects an entirely new design solution. We received plenty of projects to review and scheduled lots of meetings. We even had a number of architects stop in and tell us how much they love our products.

Meet Andrea White, Our Director Of Architectural Sales. Andrea is very busy. She not only manages and develops the full network of Architectural Consultants for us, she also works on our growing marketing efforts to our architectural audience. Always on the lookout for unique opportunities to connect with architects, if you gain a new piece of business through these relationships, chances are Andrea and her team were in the background helping to make it happen.

Architectural Consultants + Architectural Services Groups Start To Finish Success

Relative to our size as a company, we invest heavily in our Architectural Consultant network and our Architectural

Services Groups. Our fenestration experts now cover the entire U.S., coast to coast, and their number continues to grow.

The unparalleled support the two groups bring to every project is indispensable. Here's a little more detail about how

the two groups facilitate projects.

Architectural Consultants Our Architectural Consultants work one-on-one with architects to drive sales and promote our brand. They develop

long-term relationships that take time to nurture, but payoff huge. Continually working hard to earn their spot as the

fenestration experts for the architectural firm, Sierra Pacific’s Architectural Consultants provide technical information, write

and consult on specifications, and conduct AIA accredited continuing education courses. Within their region, they remain

heavily involved in local AIA shows and other networking events.

Architectural Services Groups Our Architectural Services Groups (ASG) provide day-to-day oversite and management for commercial projects. They review

plans and specifications, provide shop drawings and technical support and are an invaluable communication conduit with

order entry, engineering, purchasing and manufacturing. The ASG is involved in every commercial project from design phase

through project completion, including job-site support and warranty service.

Meet Karen O’Connell, Our Director Of Commercial Sales. Karen manages all facets of our commercial business, including our Architectural Services Groups. She closes the loop between project specifics and the legal requirements, including contracts, for all commercial work. With us now for 21 years, it's safe to say Karen and her team have been directly involved in almost every commercial job that Sierra Pacific hascompleted. Just ask her. She can recount specs or project details from almost all of them.

Between exhibiting in national and regional shows and our constant marketing efforts, we continue to keep the Sierra Pacific

Windows brand front and center with architects. Our continuing education classes and product presentations are a significant

part of this. In 2017, our presentations totaled 1,318 in front of 6,600 architects. In the first half of 2018, we're at 1,053 presentations

in front of 5,111 architects. We're projecting we'll be at over 2,000 presentations for 10,000 architects by year-end. Here's a detailed

look at more ways we're building opportunities with architects–

g AIA National Conference exhibitor, most recently the 2018 show at the end of June in NYC.

g Sponsor of the National Custom Residential Architects Network Symposium, coming up in

October in Cincinnati.

g Participant and exhibitor in Mass Timber Conference, where we feature our Architectural Wall Systems.

g Exhibitor in Woodworks Solutions Fairs, year-round in many cities across the country.

g Sponsor of Home Building Crossroads for 2015 Energy Code & High Performance, an event series

that will put us in 12 cities in 2018, each drawing about 150 local architects for a full day of training.

g Endless regional & local AIA shows, which takes huge marketing efforts to keep up with our Architectural

Consultants' continuous efforts to remain plugged in.

g Active, enrolled member in 25 local & regional chapters, and an AIA National Partner Member.

g Advertising partner with Architect Magazine.

g Advertising partner with Architectural Record for AIA Continuing Education online, with a recently

completed in-print feature for the December 2017 issue.

g Continued work with Dodge Data & BidClerk lead services to generate high-quality leads with

architects and firms.

"Architects have very little time to seek out offerings such as the architectural wall system, specialty door systems or

textured paint finishes. We have worked well together with our Sierra Pacific Architectural Consultant on several projects.

These projects show how a rep and dealer can promote the Sierra Pacific Windows story with great success. I highly doubt

that if we were working independently, we would have been able to close these high-profile projects. The more projects we

have under our belts, the easier it will become to secure more business. The work of the Architectural Consultant, hand in

hand with a qualified dealer, will move the Sierra Pacific Windows brand into the spotlight in Chicago."

–Scott Burton, M&B Millwork

"Working with the Architectural Consultants (AC) at Sierra Pacific has enriched our business in several ways. They’ve

done a great job getting the Sierra Pacific name in front of the architects to the point where, as a dealer, we’ve seen an

increase in inquiries. As a business owner, having the luxury of an architectural consultant is akin to having an extra sales

person on the road. We appreciate the opportunities the consultants bring to us, which has led to an increase in sales, as

well as repeat business."

–Jim Flink, Architectural Building Resources

"Our Sierra Pacific Architectural Consultant, Channing Wilson, has been an asset to our Presidio team. She has brought

us a job, she has made presentations that have led to a job and she is good at working with architects."

–Brian Olsen, Presidio Windows and Doors

"As a sole proprietor, I need external support to provide my clients with my best effort. Having an Architectural

Consultant at hand extends my professional spectrum of service providing my clients unparalleled service. I consistently

work on the edge of building performance, having an Architectural Consultant with the ability to provide answers to my

sometimes difficult questions only makes our "team" the best at what we do."

–Steve Baczek, Architect

“Marsh and Associates, Inc. has opened three projects in the past 6 months, all of which used Sierra Pacific Doors

and Windows. In addition, my own custom home will be completed in the next few months also using those same Sierra

Pacific doors and windows. Although I love Sierra Pacific products, it is the support and knowledge of our Architectural

Consultant that keeps the Marsh team specifying Sierra Pacific.”

–Michael Marsh, President, Marsh and Associates, Inc.

“The AC role is very advantageous to us in our practice. Specifically, our consultant and her team have helped us

provide our clients an excellent door and window solution for their projects. They were attentive, courteous and

extremely knowledgeable about the products they represent.”

–Miles Vandewalle, Studio8 Architects

Staying In Front Of Architects In The Best Possible Ways.

More Than Worth The Effort.

While the time and resources it takes to foster these new-business leads with

architects are substantial, it's well worth it. Our brand reputation of "Windows that

never compromise" continues to gain more recognition with architects, and long-term

relationships with our architectural community continue to flourish, firmly establishing

us as a top-tier window company. But don't take our word for it, take yours! Windows That

Never Compromise

What Our Dealers Are Saying.

What Architects Are Saying.

Photo: Jon Eady / Faye Crowe Architect, LLC.