UCD15 Talk - Orla Hennessy & Melissa Riby-Williams - Understanding New Behaviours: Photo Ethnography...
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Transcript of UCD15 Talk - Orla Hennessy & Melissa Riby-Williams - Understanding New Behaviours: Photo Ethnography...
UNDERSTANDING NEW BEHAVIOURS
Photo ethnography for experience design
Orla HennessySenior UX Consultant,
Foolproof
Melissa Riby-WilliamsUX Consultant
Foolproof
WHY STUDY NEW BEHAVIOURS?
Human behaviour
New technology
New technologies impact on human behaviour
New technology
Human behaviour
There is often a tension between the two
Tension
New technology
Tension
Human behaviour
Actual use of technologyis a joint construction
WHAT DID WE DO?
WHAT DID WE DISCOVER?
#1DISTRACTION AND IMMERSION
Second screeningin Norwich
#2SPONTANEITY
Saturday afternoon in a London pub
#3CONNECTION AND DETACHMENT
Sunny afternoon in Lincoln Park, Chicago
#4CURATED PRESENCE
Capturing the moment at a concert, London
#5SELF-ENHANCEMENT
Using SleepCycle, 6am in London
WHY SHOULD YOUR TEAM HUNT FOR NEW BEHAVIOURS?
Take a closer look
Please share photos of the New Behaviours you see on Instagram
#FoolproofUCD15