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History of Typography

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What is ³Typography?´ The art and technique of  printing  printing 

The study and ³process´ of typefaces Legibility or r eadability

Attractiveness of typefaces Functionality and eff ectiveness

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Typography and Print:

Creating Type

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Typography and Print:

Creating Type

Geofroy Tory

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Typography and Print:

Creating Type

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Typography and Print:

The Power of Typography 

Typography takes an

active role in the content

Visible as well as audiblepoetic element

Helped inspire later 

modernist typographers to

use strong contrasts intype sizes and design, and

new angles of type

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Digital Typography Some digitally adopted typefaces

 ± Times New Roman

1932, The Times of London Newspaper  ² Bookman Old Style

1858, A.C. Phemister in Edinburgh, Scotland

± Courier New

1955, Howard Kettler 

Designed as a typewriter face Commissioned by IBM

Design as a monospaced font (hence easy to align ascolumns of text) makes it a valuable typeface for coding

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Digital Typography Some digitally created typefaces

² Trebuchet MS

1996, Microsoft typeface designed to be readable at smallsizes and at low resolutions

Based on humanist sans serif typeface designs of the1920s and 30s

² Comic Sans MS

1994 (developed), released as part of Windows 95 Plus!Pack

Based on the generic lettering style of comic strips

x:HEGLQJV (Webdings) 1997, designed in response to web designers¶ need for 

easy method of incorporating graphics in their pages