Type Specimen
-
Upload
christi-chung -
Category
Documents
-
view
215 -
download
0
description
Transcript of Type Specimen
abcdefgh
ijklm
nopqrstuv
wxy
z
Futurais a geometric sans-serif typeface
designed in 1927
by Paul renner
aa
Kk
rr Ss tt uu
Yy ZzXxWw
Vv
Ll Mm Nn Oo Pp
Ff
Gg Hh Ii Jj
Bb Cc Dd Ee
Light
Light Oblique
Book
Book Oblique
medium
Medium Oblique
Heavy
Heavy Oblique
Bold
Bold Oblique
Extra Bold
Extra Bold Oblique
Following the Bauhaus design philosophy, German type de-signer Paul Renner first created Futura between 1924 and 1926. Although Renner was not a member of the Bauhaus, he shared many of its views, believing that a modern type-face should express modern models rather than be a rivial of a previous design. Futura was commercially released in 1927, commissioned by the Bauer type foundry.
Inspired by
the Bauhaus
MODERNMODERN
Futura has an appearance of efficiency and forwardness. the typeface is derived from simple geometric forms (near-perfect circles, triangles and squares) and is based on strokes of near-even weight, which are low in contrast. this is most visible in the almost perfectly round stroke of the o, which is nonetheless slightly ovoid.
a G E
aGE
0123456789!@#$%^&*()+
?
In designing Futura, Renner avoided the decorative, eliminating non-essential ele-ments. The lowercase has tall ascenders, which rise above the cap line. The up-percase characters present proportions similar to those of classical Roman capitals.
Sans-serifFutura Book 97pt
Futura Book 100pt
Futura Book 180pt
Trajan pro regular 100pt
Trajan pro regular 180pt
G
aG
A
tall ascenders
Futura Light Oblique
Futura Light
abcdeFghijkLmnOpqrstuvwxyz
ABcdeFGhIjkLmnoPqRsTuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
Futura Light Condensed Futura Light Condensed Oblique
abCDEFghijkLMNOpqRstuvwxyz abCdeFghijkLmnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
Futura Book
Futura Book Oblique
aBCDEFGHIJKLMNOPQrStuVWXYZ
aBcdeFghijklmnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
futura medium
Futura Medium Oblique
abcdefghijklmnopqrstuvwxyz
abcdeFghijklMnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
Futura Medium Condensed Futura Medium Condensed Oblique
abCdeFghijklMnopqrstuvwxyz abCdeFghijklMnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
Futura Heavy
Futura Heavy Oblique
aBcdeFgHIjklmnopqrstuvwxyz
abcdeFgHijklmnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
Futura Bold
Futura Bold Oblique
aBcdeFghijklmnopqrstuvwxyz
aBcdeFghijklmnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
Futura Bold Condensed Futura Bold Condensed Oblique
aBCdeFghijklmnopqrstuvwxyz aBCdeFghijklmnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
Futura Extra Bold
Futura Extra Bold Oblique
aBcdEFghijklmnopqrstuvwxyz
aBcdEFghijklmnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
Futura Extra Bold Condensed Futura Extra Bold Condensed Oblique
aBCdEFghijklmnopqrstuvwxyz aBCdEFghijklmnOpqrstuvwxyz
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
The success of Futura coincided with the creation of many new geometric sans-serif faces by competing foundries including kabel, metro, vogue, erbar and spartan, Twentieth cen-tury, and century Gothic among others. some were near identical copies as in spartan and vogue, but others, were uniquely different including nobel and kabel.
influence on
Twentieth CenturyTwentieth Century Regular 48pt
futura medium 45pt
futura light 53pt
Century Gothic Regular 45pt
twentieth century
Century Gothic
century Gothic
Typeface designer Adrian Frutiger acknowledges Futura as one of his inspirations for his 1988 typeface Avenir. more recently Futura has been the basis of Ikea sans and opel sans, fonts designed (for Ikea and opel, respectively) by Robin nicholas.
other typefaces
Futura (and its variants) have become an extremely popular typeface for countless corporate logos, commercial products, films and advertisements for years. In fact, so popular that certain art directors had be-gan boycotting its use in with art Directors against Futura Extra Bold Condensed, pub-lished in 1992’s tDC typography 13.
regardless, Futura remains one of the most used (and loved) sans-serif fonts today with no signs of slowing down.
popularity today
Futura was one of the most popular fonts in use in the 20th century, especially in the 1950s and 1960s, and is in use in the corporate design of volkswagen until this day.
American conceptual artist Barbara kruger uses Futura Bold oblique on black and white photographs in much of her language based art work.
Futura Light
Futura extra Bold condensed
Futura extra Bold condensed
Futura heavy
Futura extra Bold oblique
Futura Bold
Futura extra Bold
express strength
elegance Clarity