Loew — Type Specimen
26
L O E W
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Loew is a geometric sans serif font influenced by the methods of the early industrial designer’s. Pure mechanical shapes are carefully adjusted to give the characters the right form, function and usability. These subtle human touches combined with the technical detail provide great readability at both large and small point sizes. Loew is a versatile sans serif font with simple and honest geometry aimed at a wide range of modern applications. Details include over 800 characters with alternative lowercase a, e and g. Seven variations of numerals, true small caps with accents, manually edited kerning and Opentype features.
Transcript of Loew — Type Specimen
LOEW
Loew is a geometric based sans serif font influenced by the early industrial designer’s. Pure mechanical shapes are carefully adjusted to give the characters the right form, function and usability. These subtle human touches combined with the technical detail provide great readability at both large and small point sizes. Loew is a versatile sans serif font with simple and honest geometry aimed at a wide range of modern applications. Details include over 800 characters with alternative lowercase a, e and g.
Loew is a geometric based sans serif font influenced by the early industrial designer’s. Pure mechanical shapes are carefully adjusted to give the characters the right form, function and usability. These subtle human touches combined with the technical detail provide great readability at both large and small point sizes. Loew is a versatile sans serif font with simple and honest geometry aimed at a wide range of modern applications. Details include
Loew is a geometric based sans serif influenced by the early industrial designer’s.
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A blend of optical refinements & geometric construction result in a near perfect circle, for both uppercase & lowercase ‘O’
OHA
“We’re surrounded byanonymous, poorlymade objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived & well made. We make & sell a very, very large number of (hopefully) beautiful, well-made things.”
— JONY IVE
“OUR SUCCESS IS A VICTORY FOR PURITY, INTEGRITY — FOR GIVING A DAMN.”
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abcdefg hinopqrst uv12345678
loew gly p
HIJKLMUVWXY,; .: ‘’ (-) £
YPHSET10
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ic -
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(FORM, FUNCTION AND USABILITY)
BLUE COLLAR
PUREfanatical care beyond the obvious
Simplicity & Focus
dauerhafteSYN E RGY“our products are tools & we don’t want design to get in the way”
intuitiveINQUISITIVE AND CURIOUS
SIMPLE“I’m very aware of an incredible tradition in the UK of designing and making…”
minimalistischHONEST
The beauty is in the clear expression of function
CLARITY
MENU
simplicity isn’t simple.
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Designing anything of
consequence is incredibly
challenging. Our goal is
to try to bring a calm and
simplicity to what are
incredibly complex
problems so that you're
not aware really of the
solution, you're not aware
of how hard the problem
was that was eventually
solved. The quest for
simplicity has to pervade
every part of the process.
It really is fundamental.
Simplicity is not the
absence of clutter, that
is a consequence of
simplicity. Simplicity
is somehow essentially
describing the purpose
and place of an object
& product. The absence
of clutter is just a
clutter-free product.
That's not simple.
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AABABCAB C DABC D EAB C D E FA B C D E FGA B C D E F G H
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abcdeabcde
abcde12
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Bol
d - T
hinMASTER WEIGHTS
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alic
- Th
in It
alicI
IJIJ KIJ KLIJKLMIJ K LM NIJ K LM N OIJ K LM N O P.
X1234567890X1234567890
OPENTYPE FEATURES
X1₂X³₄X567890
Lining Figures
Oldstyle Figures
Numerator/Denominator
Superscript/Subscript
Small Caps
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OHA
OPENTYPE FEATURESS
MA
LL C
AP
S
aaa ABCDEFGHIJKLMN —OPQRSTUVWXYZ
(!?,. &)
OPENTYPE FEATURES
. : , ; ! ? ( ) { } [ ] _ \ / & % ‰ ¡ ¿ •
‘ ’ “ ” „ … * ° # @ ̂ . · « ‹ › » ≠
© ® " ' ™ - – — ~ ≈ ¶ | ¦ § † ‡ ±
½ ¼ ¾ ⅛ ⅜ ⅝ ⅞ × ÷ = + − > ≥ ≤ <
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HEAVY.A COMPLETE DISPLAY
WEIGHT WITH OVER 800 CHARACTERS. FREE.
A COMPLETE DISPLAY WEIGHT WITH OVER 800
CHARACTERS. FREE. A COMPLETE DISPLAY
WEIGHT WITH OVER 800 CHARACTERS. FREE.
A COMPLETE WEIGHT.
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eavy
Rapid-PrototypingHALLMAR K‘form and colour defines your perception of the nature of an object’
SLEEK, MINIMALIST VIBE
i n t u i t i v ethe shape, the form defines its function
0.00(Design drives the technology, not the other way around)
BONA FIDE
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vyQQ RQ R SQ R S TQ R S TUQ R S TU VQ R S TU V WQ R S TU V W *
£fi�
OPENTYPE FEATURES22
| 24
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11
� � � fi fl � � �
� � � � � �
£ $ € ¥ ¢ ƒ
Hea
vy
aáẵẩằǎậàåặǟẫảạąãāềëếėēêęẽẻèẽễệéȩë
OPENTYPE FEATURES
100
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*XYZÁ Ă Ắ Ặ Ằ Ẳ Ẵ Ǎ ÂẤ Ậ Ầ Ẩ Ẫ Ä Ǟ Ạ ÀẢĀĄÅÃḄĆČÇĊÐ ĎḒ ĐḌḎ É Ě Ȩ ÊẾ Ệ Ề Ể Ễ Ë Ė Ẹ È ẺĒ Ę ẼĞǦĢĠĦ Ḥ Í ǏÎ Ï Ḯ İ Ị Ì Ỉ Ī Į Ĩ Ķ Ĺ Ľ Ḽ ĻĿḶŁḾŃŇṊŅṄṆŊÑÓǑÔỐỘỒỔỖÖȪỌÒỎƠỚỢỜỞỠŐŌṒṐØǾÕṌÞŔŘŖŚŠŞȘṢŦŤŢṰȚṬṮÚǓÛÜǗǙǛǕỤÙỦƯ Ứ Ự Ừ Ử Ữ ŰŪŲŮŨẂŴẄẀÝŶŸỴ Ỳ Ỷ Ỹ Ź Ž Ż Ẓ
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OP
EN
TY
PE
FE
AT
UR
ES
1998
| 19
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200
0 |
200
1 | 2
00
2 | 2
00
3 | 2
00
4 | 2
00
5 | 2
00
6 | 2
00
7 | 2
00
8 | 2
00
9 | 2
010
| 20
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2012
| 20
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2014
it’s hard tooverestimate the influence of jony ive. the last decade has belongedto him.
MADE IN BRITAIN
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TOMORROW DOESN’T WAIT FOR THE MAN WHO DESIGNS IT.
