Type on the Web (with WordPress)

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TYPE on the web andy christian @andrew_cpht andywashere.com tadpole.cc slides @ andywashere.com/wcchi

description

Until fairly recently, a sixth-grader doing a book report had more typographic choice than CNN had for their (very expensive) website. With the advent of the CSS @font-face, web designers have more choice than ever before. This presentation covers the basics of typographic theory for the web, as well as how to embed web fonts in your WordPress site.

Transcript of Type on the Web (with WordPress)

Page 1: Type on the Web (with WordPress)

TYPE on the web

andy christian@andrew_cpht

andywashere.comtadpole.cc

slides @ andywashere.com/wcchi

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I have a question!

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"Typography is what language looks like."

- Ellen Lupton

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Ya

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K

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GooGLe!

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Lucida Console

Tahoma

Times New RomanTrebuchet MS

Verdana ( Webdings )

ArialArial BlackComic SansCourier New

GeorgiaImpact

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use imagesinstead

dynamic imagereplacement

javascript-basedfont replacement

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@font - face

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Futura

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12 Point (pt)1pt = 1/72 in.

16 Pixels (px)

1 EmRatio to base/parent size

100%

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Squid Pinterest Williamsburg, laborum cupidatat +1 iPhone polaroid direct trade nisi cardigan tattooed placeat. Butcher fanny

Squid Pinterest Williamsburg, laborum cupidatat +1 iPhone polaroid direct trade nisi cardigan tattooed placeat. Butcher fanny

Squid Pinterest Williamsburg, laborum

cupidatat +1 iPhone polaroid direct trade

nisi cardigan tattooed placeat. Butcher fanny

CSS Property: line-height

Leading

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W o l f p u t a b i r d o n i t c r e d c h u r c h - k e y p h o t o b o o t h , p o r k b e l l y v i n y l T e r r y R i c h a r d s o n a c c u s a m u s p i t c h f o r k .

Tracking/Kerning

Wolf put a bird on it cred church-key photo booth, pork belly vinyl Terry Richardson accusamus pitchfork artisan consectetur veniam swag skateboard.

Wolf put a bird on it cred church-key photo booth, pork belly vinyl Terry Richardson accusamus pitchfork artisan consectetur veniam swag skateboard.

CSS Property: letter-spacing

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Measure

Proident swag viral, beard artisan ullamco enim plaid placeat freegan culpa qui scenester cornhole. Beard ennui nesciunt consequat jean shorts trust fund. Messenger bag fingerstache ut, High Life shoreditch. Banh mi brunch.

Echo Park next level mumblecore trust fund PBR. Carles master cleanse salvia Wes Anderson, minim farm.

Proident swag viral, beard artisan ullamco enim plaid placeat freegan culpa qui scenester cornhole. Beard ennui nesciunt.

Consequat jean shorts trust fund. Messenger bag fingerstache ut, High Life shoreditch. Banh mi brunch.

Echo Park next level mumblecore trust fund PBR. Carles master cleanse salvia Wes Anderson, minim farm-to-table cray occupy tousled.

Proident swag viral, beard artisan ullamco enim plaid.

Placeat freegan culpa qui scenester.

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Love

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totally serious

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Serif Sans Serif

Slab Serif

Script/HandwritingBlackletter

Monospace

and much more...

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Sans Serif & Serif

HelveticaThis is Garamond. Freegan veniam laborum, magna do quis locavore Godard actually Pinterest. Fixie est chillwave labore. Next level Terry Richardson deserunt tempor, dreamcatcher proident salvia. Pork belly dolore nostrud sapiente fap selvage nulla, street art sunt. Nesciunt Vice DIY, officia church-key bicycle rights fixie ea dreamcatcher. Street art Schlitz freegan chambray. Voluptate eiusmod street art, ea ugh Echo Park Tonx.

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CallunaThis is Delicious. Both typefaces are by Exljbris. Freegan veniam laborum, magna do quis locavore Godard actually Pinterest. Fixie est chillwave labore. Next level Terry Richardson deserunt tempor, dreamcatcher proident salvia. Pork belly dolore nostrud sapiente fap selvage nulla, street art sunt. Nesciunt Vice DIY, officia church-key bicycle rights fixie ea dreamcatcher. Street art Schlitz freegan chambray. Voluptate eiusmod street art, ea ugh Echo Park Tonx.

Same Designer

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Museo SlabThis is Museo Sans. Freegan veniam laborum, magna do quis locavore Godard actually Pinterest. Fixie est chillwave labore. Next level Terry Richardson deserunt tempor, dreamcatcher proident salvia. Pork belly dolore nostrud sapiente fap selvage nulla, street art sunt. Nesciunt Vice DIY, officia church-key bicycle rights fixie ea dreamcatcher. Street art Schlitz freegan chambray. Voluptate eiusmod street art, ea ugh Echo Park Tonx.

Same Family

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DE L I C I OU S ROMANThis is also Delicious Roman. The heading is all caps and bold with extra letter-spacing. Freegan veniam laborum, magna do quis locavore Godard actually Pinterest. Fixie est chillwave labore. Next level Terry Richardson deserunt tempor, dreamcatcher proident salvia. Pork belly dolore nostrud sapiente fap selvage nulla, street art sunt. Nesciunt Vice DIY, officia church-key bicycle rights fixie ea dreamcatcher. Street art Schlitz freegan chambray. Voluptate eiusmod street art, ea ugh Echo Park Tonx, lorem ipsum dolor.

Same Font

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Times New RomanThis is Garamond. These typefaces are too similar to use together. Freegan veniam laborum, magna do quis locavore Godard actually Pinterest. Fixie est chillwave labore. Next level Terry Richardson deserunt tempor, dreamcatcher proident salvia. Pork belly dolore nostrud sapiente fap selvage nulla, street art sunt. Nesciunt Vice DIY, officia church-key bicycle rights fixie ea dreamcatcher. Street art Schlitz freegan chambray. Voluptate eiusmod street art, ea ugh Echo Park Tonx, lorem ipsum dolor sit.

Avoid too much similarity

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EOT - Embedded Open Type

TTF - TrueType Font

OTF - OpenType Font

WOFF - Web Open Font Format

SVG - Scalable Vector Graphics

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>9 EOT; 9+ EOT, WOFF, OTF

WOFF, TTF, and SVG

WOFF, OTF, and TTF

Mobile Safari <4.2, only SVG

WOFF, OTF, TTF, and SVG

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@font-face { font-family: 'Web Font'; src: url('webfont.ttf');}

h1 { font-family: ‘Web Font’;}

slides @ andywashere.com/wcchi

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@font-face {

font-family: 'Web Font'; src: url('webfont.eot'); src: url('webfont.eot?#iefix') format('embedded-opentype'), url('webfont.woff') format('woff'), url('webfont.ttf') format('truetype'), url('webfont.svg#webfont') format('svg'); font-weight: normal; font-style: normal;

}

h1 { font-family: ‘Web Font’, Helvetica, Arial, sans-serif; font-size: 1.75em; letter-spacing: 0.2em; text-transform: uppercase;}

p { font-family: ‘Web Font’, Helvetica, Arial, sans-serif; line-height: 1.5em;}

slides @ andywashere.com/wcchi

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ResourcesFree Fonts

google.com/webfonts/fontsquirrel.comfontspace.com

Free/Paid Fontsmyfonts.com

Subscription Fonts Servicestypekit.comfontdeck.comwebink.comwebtype.comkernest.com

Pay Per Font Servicesfonts.comtypotheque.comfontspring.com

More Free Fonts

http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380

http://www.designyourway.net/blog/resources/60-fresh-free-fonts-youd-consider-using-in-your-projects/

http://sixrevisions.com/resources/free-icon-fonts/

Blogs, Tutorials and other resources

http://nicewebtype.com/

http://ilovetypography.com/

http://www.1stwebdesigner.com/css/css3-text-effects-typography/

http://www.fontsquirrel.com/tools/webfont-generator/

http://www.slideshare.net/jeff_croft/elegant-web-typography-presentation

http://www.slideshare.net/klepas/beautiful-web-typography-5

slides @ andywashere.com/wcchi

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andywashere.com@andrew_cpht

tandy christian

slides available at

andywashere.com/wcchi

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