Twitter Social Media Presentation
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Transcript of Twitter Social Media Presentation
Twitter, Inc.
MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr
Wednesday, February 20, 13
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
“ I loved couriers. You had this transfer of physical information happening throughout the city and the world... that [you] can view in real time on a map.
That’s what’s going on in the city.”- Jack Dorsey
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
the pulse of the planet
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
Barack Obama@BarackObama
Four more years.pic.twitter.com/bAJE6Vom
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
David Whitehouse@d_whitehouse
Lance Armstrong should be applauded for being able to ride a bike so well on drugs. I tried it once. Hit a dog and fell into a canal.
10,496RETWEETS
2,229FAVORITES
4:17 PM - 18 Jan 13
@TwitterAdsUK
Wednesday, February 20, 13
powered by conversations
@TwitterAdsUK
Wednesday, February 20, 13
1 billion Tweets every 2.5 days
source: Twitter Internal 2012
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
where news breaks
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
London helicopter crash 16 Jan 2013London helicopter crash 16 Jan 2013
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
8:03 AM
Aaron James Rodgers@bottle_bohemia
Just witness an horrific crash! Helicopter hit a crane, spiralled into the ground!pic.twitter.com/oZ6wFWJT
248RETWEETS
16FAVORITES @TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
Quin@QuinMurray
Helicopter just hit a crane and crashed a few metres in front of me in vauxhall. Completely shaken. pic.twitter.com/2YJvzsp3
2,379RETWEETS
100FAVORITES
8:05 AM
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
BBC Radio 5 live@bbc5live
BREAKING: Reports a helicopter has crashed at South Bank in London. Live: ow.ly/gQUoy
8:13 AM129RETWEETS
2FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
Craig Jenner@craiglet
Helicopter just hit our building in vauxhallpic.twitter.com/HbktDNkp
2,563RETWEETS
116FAVORITES
8:15 AM
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
BBC Breaking News@BBCBreaking
#Helicopter crashes during morning rush hour near #Vauxhall station in south London, witnesses report - no official confirmation
8:17 AM1,441RETWEETS
19FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
@TwitterAdsUK
where new connections are made
@TwitterAdsUK
Wednesday, February 20, 13
Drizzy @DrakeThe first million is the hardest.
@DaraNasr | Confidential
Wednesday, February 20, 13
Drizzy @DrakeThe first million is the hardest.
@DaraNasr | Confidential
Wednesday, February 20, 13
Drizzy @DrakeThe first million is the hardest.
T. Boone Pickens @boonepickens@Drake The first billion is a helluva lot harder.
@DaraNasr | Confidential
Wednesday, February 20, 13
Labour Press Team@labourpress
Send out a search party - @LibDemPress haven’t tweeted since July 13th.
@TonyW | Confidential
Wednesday, February 20, 13
Lib Dem Press Office@LibDemPress
@labourpress Sorry, we’ve been busy running the country. #Coalicious
Labour Press Team @labourpressSend out a search party - @LibDemPress haven’t tweeted since July 13th.
@TonyW | Confidential
Wednesday, February 20, 13
@labourpress Sorry, we’ve been busy running the country. #Coalicious
Labour Press Team @labourpressSend out a search party - @LibDemPress haven’t tweeted since July 13th.
Lib Dem Press @LibDemPress
Labour Press Team@labourpress
@LibDemPress yes, that’s going well. Keep up the good work.
@TonyW | Confidential
Wednesday, February 20, 13
#WeNurses
@TwitterAdsUK
Wednesday, February 20, 13
Twitter is the shortest distance between youand what interests you most
@TwitterAdsUK
Wednesday, February 20, 13
10m users in the UK
source: Twitter UK Internal 2012
@TwitterAdsUK
Wednesday, February 20, 13
200m users globally
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
80% access Twitter UK on mobile
source: Twitter UK Internal 2012
@TwitterAdsUK
Wednesday, February 20, 13
mobile.on the sofa, on the move, in the moment.
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
TV is a key interest on Twitter
source: SecondSync 2012, Crimson Hexagon 2012
95%of online public conversations
are on Twitter
40%of all Twitter traffic around
peak time is about TVof UK Twitter users use
Twitter while watching TV
60%
Wednesday, February 20, 13
Twitter, Inc.
X FACTOR
Wednesday, February 20, 13
Twitter, Inc.
X FACTOR
Wednesday, February 20, 13
Twitter is the shortest distance between youand what interests you most
@TwitterAdsUK
Wednesday, February 20, 13
Twitter is the shortest distance betweenand what interests you most
@
@TwitterAdsUK
Wednesday, February 20, 13
Twitter is the shortest distance betweenand
@ #
@TwitterAdsUK
Wednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
a platform to reflect and createlocally and globally
@TwitterAdsUK
Wednesday, February 20, 13
in 140 characters
“On the step I felt that the whole world is watching. I said I wish they would see what I see. It was amazing.” Felix Baumgartner
Red Bull Stratos@RedBullStratos
3,989RETWEETS
1,081FAVORITES
Wednesday, February 20, 13
Oreo Cookie@Oreo
Power out? No problem.pic.twitter.com/dnQ7pOgC
Wednesday, February 20, 13
"Creativity in advertising is all about the power of reduction. Write less, say more".
- John Hegarty
@TwitterAdsUK
Wednesday, February 20, 13
constraint inspires creativity
@TwitterAdsUK
Wednesday, February 20, 13
a single Tweet can tell a story
@TwitterAdsUK
Wednesday, February 20, 13
Paddy Power@paddypower
Andy & Judy Murray looked pretty relaxed in their Melbourne Hotel ahead of the big game... #AusOpenpic.twitter.com/TPxCqbTn
@TwitterAdsUK
Wednesday, February 20, 13
Paddy Power@paddypower
Andy & Judy Murray looked pretty relaxed in their Melbourne Hotel ahead of the big game... #AusOpenpic.twitter.com/TPxCqbTn
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
Wednesday, February 20, 13
individual conversations build brands
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
Ashley Roberts@AshleyRoberts61
Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?
1,168RETWEETS
372FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
O2 in the UK@O2
@AshleyRoberts61 She says no thanks.
Ashley Roberts @AshleyRoberts61Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?
473RETWEETS
186FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13
9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012
450k
50k
150k
250k
350k
love
anger
happinesssadness
network outage
source: Wunderman Social Favouribility Engine, 2012
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
Tunde@Tunde24_7
@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat
1,168RETWEETS
372FAVORITES
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
O2 in the UK@O2
@Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat?
5,146RETWEETS
1,991FAVORITES
Tunde @Tunde24_7@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat
@TwitterAdsUK
Wednesday, February 20, 13
mass conversations power movements
@TwitterAdsUK
Wednesday, February 20, 13
Campaign: brand of the year
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
Wednesday, February 20, 13
@TwitterAdsUK
Wednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
Twitter, Inc.
MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr
Wednesday, February 20, 13