Twitter slides - Wolverhampton Presentation

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Thursday, 12 June 2014





Twitter

Carillion


Learning Objectives


Learning Objectives

• Maximising Your Twitter Profile


Learning Objectives


• The Twitter Basics


Learning Objectives



• Find and be Found


Learning Objectives




• Content and Conversation/The Twitter Mix


Learning Objectives




• Content and Conversation/The Twitter Mix

• Advertising on Twitter


What is a Twitter Bio for?

1. Get Followers

2. Get Followers/People to take an action


Updates from Carillion plc- a leading integrated support services company w/

extensive construction capabilities. @Carillionjobs for careers. RT’s ≠

endorsement.carillionplc.com


https://twitter.com/Carillionjobs

https://twitter.com/Carillionjobs

http://t.co/SKr6cbleSo

http://t.co/SKr6cbleSo

Twitter Bio Tips

• Say who/how you help

• Include Product and service keywords

• Include Links (Web, Twitter @, #, Tel No)

• Have a call to action?

• Say what you tweet about?


Worksheet 1


Basics


Basics

• 160 Characters


Basics

• 160 Characters

• Quality of the photo matters


Basics

• 160 Characters


• Number of followers less so


Basics

• 160 Characters



• Focus on attracting qualified leads not numbers


Basics

• 160 Characters



• Focus on attracting qualified leads not numbers

• Response time is key


Who to Follow


Who to Follow

• Follow your customers (and make a list)


Who to Follow


• Follow your suppliers


Who to Follow



• Follow your competition (or make a list)


Who to Follow




• Follow who follows your competition


Who to Follow





• Follow Press, Trade, Local and PR contacts


Who to Follow





• Follow Press, Trade, Local and PR contacts

• Follow “Thought Leaders” in your fields


Follow Prospects on Twitter

Search and Engage


Ways to find


Ways to find

• Search conversations

• Search Biographies

• Find Twitter Lists

• Search Hash tags

• Find followers of relevant accounts


Find

• Twitter Search

• Advanced Twitter Search


Twitter Lists


Other Sites to Search Twitter

• Twellow

• Social Mention

• Followerwonk


Worksheet 2


#Hashtags


#BforBHour


#StaffordshireHour


#WolverhamptonHour


#ShropshireHour


#WestMidsHour


#AgriChatUK


#MarketingHour


#SPEEDWMHour


#BforBHour


Event Hashtags


Easy ways to engage prospects

• Say thanks for the follow

• Ask a question (Do you use product or service)

• Retweet Prospects interesting tweets

• Add them to a list


Response Time

Respond to all questions and comments within 24 hours


Worksheet 3


The Twitter Mix

Share/Link to interesting and engaging content Self Promotion

Conversation/Questions/Answers Retweet Others


Advertising


Actions/Answers

• What is your best Twitter Bio?

• How will you target your prospects?

• What Hash tags can you use?


Engage


#FavOatcake


Oatcake Video


I Love Uni Of Wolves

What's the best thing about the University of Wolverhampton pls tweet answer + retweet question with #ILoveUoW hashtag


https://twitter.com/search?q=%23ILoveUoW&src=hash

https://twitter.com/search?q=%23ILoveUoW&src=hash

3. Find Evangalists


3. Find Evangalists

• Find fanboys/cheerleaders


3. Find Evangalists


• Product/Service Champions


3. Find Evangalists



• Bloggers and Reviewers


3. Find Evangalists




• Experts in their fields


3. Find Evangalists




• Experts in their fields

• Offer rewards ?


4. Create a Community


#BforB


Support


10. Have Fun (with engagement)


www.philipoakley.org/SPEEDWM


http://www.philipoakley.org/cim

http://www.philipoakley.org/cim


http://uk.linkedin.com/in/philoakley

Twitter @philoakley






Twitter slides - Wolverhampton Presentation

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