Twitter pour développer sa visibilité - Yvon Huynh - SEO Campus 2010
Twitter & SEO
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Transcript of Twitter & SEO
![Page 1: Twitter & SEO](https://reader034.fdocuments.net/reader034/viewer/2022052507/5585b0e6d8b42ae22a8b51f2/html5/thumbnails/1.jpg)
Twitter and Search Engine Optimization (SEO)
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Twitter Tips for PR Students Follow top PR pros and agencies
Ask questions. Tip: PR pros tend to like to offer advice to PR students.
Get involved in hashtag conversations like #blogchat & #prstudchat (Please Read)
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Twitter Tips “Interested in getting more followers? Take a look at your last page of
tweets on Twitter.com. Read them carefully. If you didn’t know you, would you want to follow you?”
Keep it positive and professional!
Mashable: “How to Win Friends and Twinfluence People.”
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Organizational Use of Twitter Composing a Twitter Pitch (Please Read)
Tell stories– don’t just shill releases or products
Involve others by replying to tweets and engaging with others
Authenticity, Transparency First person, conversational, humanize
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Tweet and Re-Tweet To encourage re-tweeting (the
viral spread of your message), you should:
Compose message in as few characters as possible, to allow room for re-tweeting
Ensure message is simple, include link (use bit.ly URL shortener to track clicks) for additional information
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Tweet and Re-Tweet Ask people to RT (re-tweet) the message
Say please when asking to re-tweet
Thank people (either publically or privately through DM) when they RT your message
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There’s an App for That When you become familiar with
Twitter, you might want to use an application (e.g. Tweetdeck) to manage multiple accounts or searches, and to schedule tweets for later.
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Search Engine Optimization PR Practitioners are increasingly
becoming responsible for SEO.
Four Types of SEO: Paid Optimized Reputational Social
Edelman Position Paper (Please Read)