Twitter for Diplomats
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Twitter for DiplomatsSocial Media and Diplomacy
By Andreas Sandre – Twitter @andreas212nyc
Advanced Webinar in E-diplomacy
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TWITTER AND THE WORLD OF SOCIAL MEDIA
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www.tweetping.net
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1b
il
80
0 m
il
34
3 m
il
28
8 m
il
20
0 m
il
77
mil
75
mil
40
mil
Social Media use is growing: active monthly users, as of January 2013:
Source: Global Web Index
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Twitter was the world’s fastest-growing social platform in 2012,
adding an incredible 40 percent more active users
between Q2 and Q4 of last year.
Q4 2012
485 mil
288 mil
Q3 2012
408 mil
206 mil
Source: Global Web Index
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Source: Global Web Index
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Source: Global Web Index
Content Sharers
Messengers
Followers
& Consumers
Joiners
PC
88%
Mobile
57%
Tablet
26%
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TWITTER FOR DIPLOMACY
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Major shifts in diplomacy reflect all major shifts in ICT
Twitter and Social Media have changed the
approach: from top-down to bottom-up; from
hierarchies to networks and citizens
Twitter has given foreign policy and diplomacy
practitioners a simpler way to engage with publics
MAIN SHIFTS
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The spread of information networks is forming
a new nervous system for our planet.
When something happens in Haiti or Hunan,
the rest of us learn about it in real time – from real people.
And we can respond in real time as well.
Hillary Clinton
January 2010
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a world in which states come apart […] and have the
ability to network or partner or make an alliance with
social actors. […] It is a horizontal world. There are no
ladders because there are no hierarchies. It is a web.
Power still exists in a web, but it is exercised from the
center, not the top.”
Anne Marie Slaughter
March 2012
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ediplomacy.afp.com
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Source: BursonMasteller
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Department of State: 23 Oct 2007
Susan Rice: 28 January 2009
The White House: 10 April 2009
Alec Ross: 14 Oct 2009
475,000
268,000
3.7 mil
378,500
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300
400
185
The secretary [John Kerry] is really
committed to using these tools to
help us advance our diplomatic
goals… It’s going to continue to
make our diplomats more effective
in today’s world
Victoria Esser
March 2013
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TRAINING
& THE POWER OF IDEAS
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WHY AMBASSADORS LOVE TO TWEET?
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BOLD
ORGANIC
ENGAGING
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The policy should not be ‘thou shall
tweet’. If you’re not comfortable
with it, don’t use it.
Alec Ross
March 2013
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THE RULES OF ENGAGEMENT
PLAN BROADCAST
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LISTEN
INTERACT
INSPIRE
INNOVATE
HAVE
FUN
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RISKS AND BENEFITS
Getting it wrong could start a war: imagine if a
diplomat misguidedly tweeted a link to that
offensive anti-Islam film. Getting it right has the
potential to rewrite the diplomatic rulebook.
Tom Fletcher
October 2012
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ITALIAN FOR COMMON SENSE
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DO BENEFITS OUTWEIGHT RISKS?
IS VISIBILITY A BENEFIT?
IS VISIBILITY A RISK?
WHO TO PUT IN CHARGE?
DO WE NEED A SYSTEM OF CHECK AND BALANCES?
IS TWITTER MOLDING INTO MORE THAN A
MICRO BLOGGING SITE?
ARE WE READY FOR TWITTER?
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BEYOND TWITTER: CRISIS COMMUNICATION
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On Twitter: @andreas212nyc
Advanced Webinar in E-diplomacy