Twitter Chats for SMX Toronto 2013
-
Upload
michelle-stinson-ross -
Category
Business
-
view
223 -
download
1
Transcript of Twitter Chats for SMX Toronto 2013
![Page 1: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/1.jpg)
![Page 2: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/2.jpg)
About UsMichelle Stinson Ross
Owner of
Newswriter for Search Engine Journal
Facebook.com/FirestarterSocial
![Page 3: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/3.jpg)
Internet Marketing blog established in 2003 by Loren Baker~600K visitors monthly
24K @sejournal, 31K Facebook
#12 in Publication of
Featured in
![Page 4: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/4.jpg)
AUTHORITY
ISTHE KEY
TO DRIVE TRAFFIC
![Page 5: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/5.jpg)
In the Social Media Marketing universe,
![Page 6: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/6.jpg)
In the Social Media Marketing universe,
Authority is like gravity.
![Page 7: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/7.jpg)
In the Social Media Marketing universe,
Authority is like gravity.
In order to increase your gravitational pull,
![Page 8: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/8.jpg)
In the Social Media Marketing universe,
Authority is like gravity.
In order to increase your gravitational pull,
you must first gain mass.
![Page 9: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/9.jpg)
“SOCIAL MASS”
IS BUILT
OVER TIME.
![Page 10: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/10.jpg)
The more conversations you have, the more people you connect to,
![Page 11: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/11.jpg)
The more conversations you have, the more people you connect to,
the greater your social mass.
![Page 12: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/12.jpg)
The more conversations you have, the more people you connect to,
the greater your social mass.
Social mass creates gravity that pulls traffic and holds it in orbit around your brand.
![Page 13: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/13.jpg)
PARTICIPATION
IS THE FIRST STEP.
![Page 14: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/14.jpg)
Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
![Page 15: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/15.jpg)
Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
Education
![Page 16: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/16.jpg)
Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
EducationNetworking
![Page 17: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/17.jpg)
Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
EducationNetworkingBuilding Reputation
![Page 18: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/18.jpg)
Popular social media Twitter chats
#blogchat – Sundays at 9pm ET#Likeable –Sundays at 10pm ET#journchat – Mondays at 8pm ET#mmchat – Mondays at 9pm ET#socialchat – Mondays at 9pm ET#pr20chat – Tuesdays at 8pm ET#linkedinchat – Tuesday at 8pm ET#smbiz – Tuesdays at 8pm ET#smmanners – Tuesdays at 10pm ET#brandchat – Wednesdays at 11am ET#smchat – Wednesdays at 1pm ET#CmgrChat – Wednesdays at 2pm ET#wjchat – Wednesdays at 8pm ET#pinchat – Wednesdays at 9pm ET#SEOChat – Thursdays at 1pm ET#BWEchat – Thursdays at 2pm ET
![Page 19: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/19.jpg)
NEXT PHASE:
HOST YOUR OWN CHAT
![Page 20: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/20.jpg)
Hosting your own chat will take you to stellar levels of mass, drawing planets with moons and satellites into orbit around your brand.
ExpertiseInfluenceTrust
![Page 21: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/21.jpg)
Hosting your own chat will take you to stellar levels of mass, drawing planets with moons and satellites into orbit around your brand.
ExpertiseInfluenceTrust
Authority
![Page 22: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/22.jpg)
THIRD PHASE:
CREATING COMMUNITY
![Page 23: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/23.jpg)
The community you create around your twitter chat has the collective social mass of an entire solar system.
![Page 24: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/24.jpg)
The community you create around your twitter chat has the collective social mass of an entire solar system.
You have created a tightly focused, qualified micro community within Twitter that has an active passion for your topic and trust in your brand.
![Page 25: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/25.jpg)
Maintaining and Growing Community
![Page 26: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/26.jpg)
Maintaining and Growing Community
Content Engine
![Page 27: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/27.jpg)
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
![Page 28: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/28.jpg)
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
![Page 29: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/29.jpg)
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External Promotions
![Page 30: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/30.jpg)
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External PromotionsShare links within chats
![Page 31: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/31.jpg)
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External PromotionsShare links within chats
Maximize the hashtag
![Page 32: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/32.jpg)
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External PromotionsShare links within chats
Maximize the hashtagTrain your community to check the hashtag
on off-days by sharing relevant links to blogs and products
![Page 33: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/33.jpg)
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External PromotionsShare links within chats
Maximize the hashtagTrain your community to check the hashtag
on off-days by sharing relevant links to blogs and products
You can’t own a hashtag, but you can certainly assert your dominance of it!
![Page 34: Twitter Chats for SMX Toronto 2013](https://reader038.fdocuments.net/reader038/viewer/2022110118/554ed88cb4c905d1158b4812/html5/thumbnails/34.jpg)
[email protected] you on #SocialChat: Mondays at 9pm US Eastern