Setting up Social Ads for Success - Caitlin Jeansonne at SMX West 2017
Smx toronto 2013 leveraging ads on facebook
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@Sparkle_Age ncy Leveraging Ads on Facebook, Twitter & LinkedIn Even if Your Budget is Zero Debbie Horovitch Social Sparkle & Shine @Sparkle_Agency
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Transcript of Smx toronto 2013 leveraging ads on facebook
@Sparkle_Agency
Leveraging Ads on Facebook, Twitter & LinkedIn
Even if Your Budget is Zero
Debbie HorovitchSocial Sparkle & Shine
@Sparkle_Agency
@Sparkle_Agency
This Presentation Will Cover
• Create Immediate ROI on Zero Budget
• 18 Minutes + 12 minutes Q&A• 30 Point Font– Thank you Guy Kawasaki!
@Sparkle_Agency
Presuming Your Budget is Zero• Access the FB Ad Platform Free–Market research & planning• Geographic isolation / test markets• Demographic test markets• Competitor test markets
– Up to date statistics of connected consumers
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Adjust Your Test Market
@Sparkle_Agency
Adjust Your Test Market
@Sparkle_Agency
Adjust Your Test Market
@Sparkle_Agency
Adjust Your Test Market
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Adjust Your Test Market
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Compare 2 Similar MarketsWaterloo, Ontario, CA – 100k pop
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Compare 2 Similar MarketsCambridge, Mass, USA – 100k pop
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50% of PopulationsActive Users of Facebook
Google Search current population of Canada: 34,482,779
17.749MM = 51%
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Facebook Self-Serve Ad Platform
• Creating benchmarking goals– 50% of business community is active on
Facebook > email optin list– Girl Guides Canada• 40,000 email list < Already identified
as want to hear from them, optin• 1,000 Facebook Likes at start, 11k now• Goal: Easiest results 50% of email list
connected on Facbook page
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Achieving Goals
– Girl Guides Canada: 20,000 goal• 40,000 email list < Already
identified as want to hear from them, optin–Emails promoting FB Page w/link
• Printed materials• Girl Guide Cookies packaging• FB “Offers” = ad promoted coupons
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16% Average Update Views
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Organically Reach 85% or More
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Test Paid Sponsored Stories• What to sponsor?– Test updates – if, after 24 hours your
update has more likes, comments & shares than average updates, THEN sponsor story for 3 days
– Choose the most popular updates & events every few days, to promote with a small budget
– Interact w/the people who support you
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For a limited time, schedule a free 30 min meeting with Debbie Horovitch
about your traditional online ads, Facebook, Twitter, or Linkedin CPC on
LiveNinja.com
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Connect With Your #SparkleDebbie Horovitch
UX/IA Partners 26MondaysInterns Patrycja Wygnal & Matt Alexander
@Sparkle_Agencyhttp://theSparkleAgency.com
@Sparkle_Agency
Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business,
media channels, large business, not for profits & government organizations, globally
• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+
Hangouts on Air (web TV show)• Social Media Mastermind
