Tweet Me Right

Caslon, a PODi Affiliate

Tweet Me RightBusiness Success with Twitter

Paul Strack

Tweet Me RightBusiness Success with Twitter


What can PODi do for YOUR digital business?

• Increase high-margin business & sell successfully• Energize sales with Digital Print Case Studies• Close more sales with proven S3 Council sales tools and NEW online training• Learn at free monthly Sales & Marketing webinars. • DEX S3 Forum promotes community and information sharing

• Get more leads & promote your company • Self-Promo-in-a-Box lead generation campaign• Connect to customers with Find a Service Provider• Boost your reputation with a Best Practices Award, speaking at the AppForum,

case study or feature the PODi logo in your marketing

• Lead the way with digital application technologies• Technology Webinars• Production Central: resource center for latest digital technologies• DEX Technical Forum• PPML & CheckPPML_Pro

• Save money on expert advice, events & products• Ask the Experts & discounts on annual AppForum conference


PODi deliverables

• World’s largest database of successful digital print case studies www.caslon.net/PODi-Case-Studies/

• For Sales Pros: S3 (Strategic Solution Sales) Council www.caslon.net/Strategic-Solution-Sales-Council.html

• For Technology Pros: Production Central www.caslon.net/Production-Central/

• DEX (The Digital Exchange) User Forums www.caslon.net/Knowledge-Base/DEX-Digital-Exchange/

• Self-Promo-in-a-Box www.selfpromo.podi.org (members: contact Chris Klem to get started)

• Find a Service Provider searchable database www.caslon.net/FindSP

• Monthly free-to-members webinars www.podi.org/events/index.php?mode=events_listing&menuid=3&submenuid=1&direct=events_listing&catid=1

• Reports, white papers, & recorded webinars http://www.caslon.net/Knowledge-Base/

• The 2011 AppForum – Overview & Details www.AppForum.org

• Ask the Experts www.caslon.net/ask-the-expert.html?cat=interior_knb

• PPML & CheckPPML_Pro – http://ppml.podi.org/


Objectives

• Brief overview of Social Media & Media Integration• Twitter Definition & Objectives• Local Twitter Involvement• Local Twitter Successes• Twitter Plan

Tweet Me Right


“I’M A GREAT

LOVER.”

MARKETING

Source: Neutron, LLC


What exactly is Twitter?


Who is using Twitter?

Quantcast – internet data measurement firm in NY and San Francisco, provides these Twitter Stats:

55% - female

38% - ages 18-34

47% - have kids ages 0-17

30% - combined household income > $100,000



• Micro blog • 140 characters – “tweet”• Followers – “tweeps”• Instant/direct messaging – “DM”• Educational• Cocktail party of Social Media• A connection catalyst



EngageInteractReact


Who do I follow?

Industry leaders• Jeff Hayzlett• John Foley• Joe Webb• KODAK, NAPL• And others…

Topics of interest• QR Codes• Augmented

Reality• Printing, mailing

Locally…• Marketing directors• PR types• Advertising/Agency• IT folks


Engage. React. Interact.


Engage. Interact. React.


If you Tweet it, they will come.


Active listening (or is it voyeurism?)


React.


Engage. Interact. React.


Thought Leadership Opportunity

Integrating Media Conference

• 55 attendees• Marketing, communications• Live Twitter feed• Blog coverage• Truly integrated marketing approach: pURLs, Twitter, email, etc.


Twitter Share Opportunity


Learning Opportunities


Marketing/Branding Opportunities


Organize, Plan, but keep it simple.


• One @reply per day

• One RT per day

• One original thought (tweet) per day

• Play along, play nice.

Organize, Plan, but keep it simple.


Questions??

Twitter for Success


Paul [email protected]/pstrack501-375-7311

Twitter for Success


• 2011 PODi AppForum• The first and best event dedicated to what's next in digital• January 31-February 2, Las Vegas, at The Mirage• Call for speakers taking place now (deadline July 30)

www.appforum.org/speaker-info/online-form

• Call for Case Studies• Get the recognition you deserve for your successes• Receive a free case study backed by PODi and marketing support• All case studies are entered into consideration for 2011 PODi Best

Practices Awards which are presented at the AppForum• Entry deadline July 30

www.podi.org/casestudy/bpsubmission/

Call for Speakers / Call for Case Studies

Tweet Me Right

Business

Transcript of Tweet Me Right