“Feel The Difference”

2

People

ED

WA

RD

AM

AN

DA

SU

ZA

NA

WE

IJIA

PE

IQU

AN

ISA

AC

3

Team Vision

4

The ProblemWanted to take down some

important information?

Wanted to read?

Wanted to use your laptop?

5

Market Research

Conducted survey through:

13-30 years

6

Market Research

7

Focus GroupTry targeting the Army.

Perhaps can have a charger pack or dock for long distance use? Especially for overseas markets..

Should be water resistant!

If it were to be a writing surface, try including a pen holder.

I would not buy it just for the mechanism, so it has to look nice.

Strap must be firm and not slide off the shoulder easily.

Must be easy to use and not bulky.

I don’t carry my laptop everyday, so it has to look and carry like a normal bag when it does not contain a laptop.

Executives want it sleek, simple and elegant,

8

Our Journey

X1 X2 X3 X4

9

X1 X2 X3 X4

10

X1 X2 X3 X4

11

X1 X2 X3 X4

12

X1 X2 X3 X4

13

X1 X2 X3 X4

14

X1 X2 X3 X4

15

X1 X2 X3 X4

16

Mechanism

X1 X2 X3 X4

17

Business Plan

Business Plan

Our Market

Strategy Canvas

Value Proposition

Marketing Strategy

Supply Chain

18

Our market

• Youths and young adults

• Spending habits

19

Nimble

Companies that focus on Form

Companies that focus on Function

Function

Form

Strategy Canvas

20

Value Proposition

To customers:

• Look good

• Fits ergonomically

• Suit different needs

• High value

21

Value Proposition

To investors and shareholders:

• Blue ocean

• Long term growth

• Profits

22

Marketing Strategy

Brand equity

Online medium

Competitions

Magazine reviews

Distributors

23

Supplier

(Ballistic

Nylon)

Some

Bag

Tailoring

Factory

Supplier

(Hinges &

Screws)

Supplier

(Wood)

Some

Assembly

Line for

Mechanism

Nimble

Assembly

Online

mediums

Selected

Distributors

C

U

S

T

O

M

E

R

Warehouse

China Singapore

Supply chain

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Startup RequirementsItem Value

Legal $500

Office Supplies $200

Rent $0

Website and Web Development $3,000

Marketing and Advertising $5,000

Travel and Communication $5,000

Software $4,000

Startup Expenses $17,700

Cash Required $42,300

Other Assets $0

Startup Assets $42,300

Total Requirements $60,000

Funding by YES! Startups $40,000

Additional Funding Required $20,000

25

Sources of Funding

• YES! Startups ($40,000)

• Self funding ($5,000)

• Investors ($15,000)

26

Breakeven

• Monthly Revenue Breakeven: 7350 SGD (81 bags)

• Cost per bag: about 20 SGD

• Aim to sell: about 90 SGD

• Fixed expenses per month: about 3000 SGD

• Salaries (2 student designers), and web expenses

• Variable costs: 31%

• Salaries (owners)—percentage of profit

• Taxes

27

Strong Online Growth

• Forrester Research: 11% growth to 156B USD in

2009 (US Markets)

28

Apparel Market Picking Up

29

Cash Flow

Money

TimeTime to positive cash flow = 6 months

30

Plan for long-term

sustainability

• Establish an environment for innovation

• Tap into creativity of individuals

31

Why you should invest in

us??

32

Modular bag design

(Uncontested market)

33

Q & A