TVD - Guest lecture: Non-Profit Marketing (Drexel U.)
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Non Profit Marketing? Todd Von Deak, VP of Ops and General Manager Ashley Berger – Sr. Manager, Marketing Society of Hospital Medicine
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Transcript of TVD - Guest lecture: Non-Profit Marketing (Drexel U.)
Non Profit Marketing?
Todd Von Deak, VP of Ops and General Manager
Ashley Berger – Sr. Manager, Marketing
Society of Hospital Medicine
Perspective on life (and a career) in Non-ProfitsThe difference between for-profit & non-profit marketing
Your competitive advantage
And anything else…
Our Goals Tonight…
A Little Bit About Ashley (on the right)
Note: This is the result of friending your boss on Facebook
And Todd…
Note: When you create the PPT deck, you control the photos
And SHM…
www.hospitalmedicine.org
What’s the Difference Between For Profit and Non-Profit Marketing
vs.
What do you think?
Well Almost….
Life in a Non-Profit
So Why Non-Profits?
Thoughts on Marketing
•Know Your Audience
•Talk to their Needs
•Build a Relationship
•Metrics, Metrics, Metrics
The Principles are Still the Same!
• Know your audience
• Cost-effective
• All about relationships!
• Many channels
And Public Relations…
Non-Profit Marketers Wear Multiple Hats!
Your Competitive Advantage?
You Hold a Number of Keys, Believe it Or Not…
