Name: George Gulliver

BTEC Creative Media Production

Advert Analysis

Name of Product: Cadbury

Advert Details (what happens?):

Music & Sound Effects:

Text:

Group Roles:

Audience:

Message:

A big gorilla is playing the drums to a song

The music played in the advert is in the Air tonight by Phil Collins. The song was released

in 1981. Released as a single in the United Kingdom in January 1981, the song was an instant hit, quickly climbing to No. 2 on the UK Singles chart. It was also an international hit peaking at No. 19 on the Billboard Hot 100 in mid-1981 and number 1 in the

Netherlands. It was later certified Gold by the RIAA representing 500,000 copies sold. The track remains one of Collins' best-known hits.

The only bit of text was two lines; ‘Glass and a full production’ and ‘Glass half full of

joy’

The target audience is everyone because everyone likes chocolate

The message of this advert is to always be optimistic