Turning your Big Idea into a Business
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Thursday, 28 May 2009
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A look at different web app business models including advertising, freemium and subscription, and the choices that startups face when trying to generate revenue from an application.
Transcript of Turning your Big Idea into a Business
Thursday, 28 May 2009
Thursday, 28 May 2009
Turning your idea into a businessRoan Lavery
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The plunge
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Who needs a business model anyway?
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Who needs a business model anyway?
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Who needs a business model anyway?
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Who needs a business model anyway?
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Who needs a business model anyway?
“With this kind of traffic, we'll figure it out”- John Doerr, Google Board
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
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Web app business models Advertising34%
Subscription14%
3rd party supported14%
Long game6%
Payments32%
http://www.boxuk.com/blog/monetizing-your-web-app-business-models
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Free love
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The psychology of free
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Free love?Critical mass
Advertising down
User costs
BandwidthStorageSupportScaling
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The problem with free is that every time you double the size of your database the cost of maintaining the site grows 6 fold. The bigger you get as a free site the less money you make per visit and the more it costs to service a visit.”
“
- Markus Frind
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Make ‘em pay
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Individual
Business
~ x 10
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= £48,000 a year200 users @ £20 per month = £4,000 a month
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4000 users @ £20 per month = £80,000 a month= £960,000 a year
= £48,000 a year200 users @ £20 per month = £4,000 a month
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4000 users @ £20 per month = £80,000 a month= £960,000 a year
CHA CHING!!
= £48,000 a year200 users @ £20 per month = £4,000 a month
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Topical Geographical
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Topical Freelancers in service industries
Geographical
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Topical UK based (mostly)Freelancers in service industries
Geographical
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http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08
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Freemium
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conversion rate = 2.5%cost per user = £2 a year
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conversion rate = 2.5%
Total Users 160,000
cost per user = £2 a year
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conversion rate = 2.5%
Total Users 160,000
cost per user = £2 a year
4000 paying @ £20
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conversion rate = 2.5%
Total Users 160,000
cost per user = £2 a year
4000 paying @ £20 156,000 free
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£960,000 - £320,000 = £640,000
conversion rate = 2.5%
Total Users 160,000
cost per user = £2 a year
4000 paying @ £20 156,000 free
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March 2007
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May 2009
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there it is!
May 2009
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Freemium Subscription + free trial
Daily Sign ups Revenue
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Lessons learnedFind your niche audience
Charge people!
Be careful about what you give away
Creative with business models
Agile business development
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Any questions?Roan [email protected]: @roanlavery & @freeagentapp
http://www.flickr.com/photos/guy_incognito/47600607/http://www.flickr.com/photos/picsandpics/3395713506/http://www.flickr.com/photos/digitalsextant/1806620459/http://www.flickr.com/photos/15589195@N04/2128900152/http://www.flickr.com/photos/drb62/457354545/http://www.flickr.com/photos/greenshock/44793290/http://www.flickr.com/photos/bebebeaux/2956060052/http://www.flickr.com/photos/undaunted/488622130/http://www.flickr.com/photos/ihtatho/627226315/http://www.flickr.com/photos/ciordia/2241906999/http://www.flickr.com/photos/lucy_baxter/3326890764/
Attribution
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