Turning worst idea into good idea

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Turning Worst Idea into good idea. "Technology Entrepreneurship Commercial Venture Lab 2012

Transcript of Turning worst idea into good idea

Turning Worst Idea into good

idea.

"TechnologyEntrepreneurship Commercial

VentureLab 2012

Online SchoolBrief Introduction of original Idea

1. Idea was to provide online school education with education upto A levels/IB diploma program.

2. Customer relationship using internet

3. Revenue Streams : One time fee

4. Cost Structure was not properly defined

5. Key resources include initial funding to start the project, teachers, curriculum provider.

6. Customer Segment: Anyone who wants to pursue school education

Why Online School

Online Schools can benefit in various ways to people

living in remote areas

being homeschooled

being professional athletes or art performers

having health problems

holding a job

needing additional support for their education

to take advanced courses

to enrich their experience

Why Online School Different From your local schools and

collegesOnline School has various benefits if compared to local schools and colleges.

1. It actually diversifies different people around the world of different background, different cultures helping to form global team each with its creative new ideas, knowledge, understanding. Thus it can actually help to gain knowledge globally sharing their ideas, culture. This can help to promote pluralism and diversity in the society which is not possible in the local school or colleges

. Why Online School Different From your local schools and

colleges2. Virtual schools enable students to save money and time.

Colleges and schools are miles apart from your homes and so you have to arrange van for your self which actually waste your time and money. With Online schools you don’t have to worry for your time “No School Van”, You can now view lectures online laying down in your bed. In your local schools, you often get worry for getting absent or missing out the class. In Online Schooling, you can view, download lectures anytine you want, its not compulsory for you to be physically there.

Why Online School Different From your local schools and

colleges.

Parents believe that they give their child better education at home.

Religious reasons

Poor learning environment at school

Peer pressure

Drugs

Safety

Physical or mental health

Behavior problems

Other special needs of students

Home Schooling Statistics• “The education of school-aged children at

home rather than in public or private school setting” (Green & Hoover-Dempsey, 2007, p. 264)

• National Household Education Survey’s (NHES) data show that the number of homeschoolers increased rapidly from 1996 to 1999 to 2003: over 1 million, more than 2% of the school children.

What about success? 70% of home educators use their own curriculum (Ray,

2000).

Homeschooled students study more intensely (2000).

Homeschooled students tend to score higher than public school students on standardized achievement tests depending on their current grade for all subject areas. (Iowa Tests of Basic Skills (ITBS) & Tests of Achievement and Proficiency (TAP)), (Rudner, 1999)

They score within the 65th to 80th percentile (1999).

Their scores are higher than public students in Advanced Placement exams, the ACT and the SAT (McReynolds, 2007).

Introduction about our Online Schooling System

• Online School Name: MiniGlobe Schooling

• Our Online School aim is to provide online schooling upto A levels/IB diploma program.

Survey before beginning• We will take survey from different parents, children

and based on that survey we will manage.

• Common Viewpoints are

Virtual schools enable students to gain responsibility.

Students learn how to study independently.

Online school is less stressful than traditional school.

Students can find answers to their questions through various online sources.

They can reach live interactive help from online tutor at their convenience.

Why Only MiniGlobeSchooling

• Customers are the most important thing and they are bases of advertisement and marketing.

• Our site will basically use cookies to enhance user experience. This will now only help students but will also help us to decide how to improve our site, what type of content we need to put up. All we need to do is to satisfy customers visiting our site.

• It will also have opportunity for students and different teacher around the world to connect.

• In this particular type of website, student first need to fill out their profile which will include their subjects, can also view teacher’s, professor profile their education level, their experience certificate etc and based on that they can choose their teacher for a particular subject.

• After Form Filling, they can upload their photo and then they will be redirected to a page where they can view their subject, their teachers and also they will be suggested more teachers based on their view. Furthermore This particular website will provide opportunity for different student to engage in Extra curricular Activities based on their interest level.

• For example for the student of primary kid, they will be offered activities important for cognitive development including listening, playing puzzles, mathematical thinking skills, coloring etc.

• For the Students of A levels, they will be offered different courses online through different universities so university will also be our partner. They will be automatically suggested to opt course based on their subject and interest or else they can also view different courses individually, can apply filters for universities, country wise, professor wise, subject wise, their interest wise, popular, high rated.

• Our website will also partner curriculum provider so that it becomes easy for the student to find universities abroad online through their grades and ECA online.

Career Counseling• It is also very important to have career counselling,

most of the people think that counselling online is not possible but through miniglobe schooling it is ofcoursepossible.

• Students will have compulsary counselling mothlybased on their assignment, test and grades so that they can improve. We will have career counselling test that will give results based on the questions students will be asked. Also this test will into account their results, grades and automatically give students a list of details needed for them to improve . It will give list of careers that students become passionate about.

Will Our Online School will make us prepare for

international Universities?• Yes, Miniglobe Schooling will offer students

international proficiency exam preparation courses. The system will be automatic, based on the student profile they will be given list of proficiency test suitable for them. For example Student wishing to study in UK will be suggested list of universities based on their profile, grades, prophecy test they need to give in order to apply for example IELTS.

Will MiniGlobe School provide Books?

• Yes of course it will save your time buying books from the shop wasting your fuel and money on book. Once you are enrolled you will have free access to all our resources including EBooks which will be different for different courses.

• It will also have library unlike any other library experienced before. Who has the time to search through catalogue and then try to locate particular book, only to find that it has been already check out???? At MiniGlobe School library, the resource you are looking for will always be available and right at your fingertips.

Newsrooms• It will have forum and newsroom where

educational news are shared from different students around the world and discuss on them making ideas shared globally.

• It will have forum for different courses where students around the world can share videos, pictures, files, comment, ask question.

Our Key Partners• Curriculum Provider

• Universities

• Books vendor

Revenue Stream And Marketing

• One time admission fees for only $20 compared to physical schools where fees exceeds more than $100.

• Most of the courses will be free but some will be charged through credit card.

• Earning through Search Engine Optimization Techniques driving huge traffic to our website

• Earning through Affiliate marketing, Google Ad sense, because courses are free most of the people will surely sign up for the course leading to huge traffic worldwide which can lead to higher revenue

• Using Optimization tools, business tools including google awards to know where our traffic comes from, from which country and which content the customer is most viewing. We will also use cookies to target customer preferences and help to provide better services. This will increase customer loyalty and thus helps to generate greater revenue.

• We will be using efficient management system including customer relationship management software's and enterprise resource planning systems to helping us in marketing and target customers. We will also be able to know from which site traffic is large for example if facebook brings lot of traffic to our website, our marketing plan will most focus on facebookmarketing.

• Use of Social Media, Youtube to generate traffic.

Cost• We will work out on our plan to introduce

management system that reduces our cost and time and works in an efficient manner. For example making a system of career counseling automatically giving results, this program will be based on set of instructions (algorithm) reducing resources on hiring employee. Initially it will cost us a lot but for long run this system will be efficient and successful. We will make system that reduces repetition, cost and increase efficiency.

• However we will maintain efficient marketers, SEO consultant, social media manager, human resource manager.

• We will also partner different schools, universities and colleges which will be very much beneficial for us.

• We will hire teachers on the basis of student sign ups so it is a variable cost not affecting our business.

Customer Segment

• Category A: Kids/KinderGarten (cognitive development)

• Category B: Primary Level(Age 6-8)

• Category C : Primary Level (Age 9- 11)

• Category D : Secondary Level ( 12 – 14)

• Category E: Secondary Level (14-16)

• Category F: O levels/IB (16-17)

• Category G: A Levels/IB Diploma (17-18)

THANK YOU • Team: Information Tech.

• Name : Saif Pervez.