Turning a community into evangelism helpers

Chris Heilmann @codepo8, Devrelconf, SF, April 2015

Of innovation and impatience

Chris Heilmann @codepo8, Future Decoded, London, Nov 2015

CHRIS HEILMANN @CODEPO8

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Why include the community?

Share, inspire, explain

Record and teach recording

Avoid the magical powerpoint

Delegate and introduce

Set guidelines and give access

Communicate sideways and up

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Why include the community?

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Why include the community?

http://thetruesize.com

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Why include the community?

Les temps sont durs pour les rêveurs

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Why include the community?

https://www.flickr.com/photos/132063279@N05/22306147858

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Share, inspire, explain

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Share, inspire, explain

Make yourself available and show you listen• Repository of slide decks in editable format • Share out interesting talks and point out why they

are great • Create explanations for your company products,

including demo code and share it out with the community

• Share and comment on great examples from community members

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Record and teach recording

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Record and teach recording

Recordings are great• They show how you deliver some of the content you

talked about • They give you an idea of how much coaching a

community member needs to become a presenter • They allow people to get used to seeing themselves

as they appear to others • You create reusable content (screencasts, tutorials),

that people can localise and talk over in presentations

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Avoid the magical powerpoint

📉

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Avoid the magical powerpoint

🐴💩

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Avoid the magical powerpoint

📉

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Avoid the magical powerpoint

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Avoid the magical powerpoint

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Avoid the magical powerpoint

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Avoid the magical powerpoint

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Avoid the magical powerpoint

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Avoid the magical powerpoint

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Avoid the magical powerpoint

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Delegate and introduce

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Delegate and introduce

Delegate tasks early and often• Translation / localisation • Captioning and transcription of demo videos • Demo code cleanup / demo creation • Testing and recording across different platforms/

conditions • Maintenance of resources

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Delegate and introduce

Introduce local community members

• Mention them in your talks and as a resource to contact

• Co-present with them at events • Introduce local companies/influencers to your local

counterpart • Once trained up, tell other company departments

about them.

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Set guidelines and give access

https://www.flickr.com/photos/47353092@N00/25078531629/

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Set guidelines and give access

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Set guidelines and give access

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Set guidelines and give access

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Set guidelines and give access

Official channels > Personal Blogs

• You separate personal views from company content • You control the platform (security, future plans…) • You benefit from the reach and give kudos to the

community member.

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Communicate sideways and up

https://www.flickr.com/photos/82298625@N00/4737400406

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Communicate sideways and up

For sustainability, get company support• Communicate out successes company-wide • Get different company departments to maintain and

give input to the community materials • Flag up great community members for hiring as full-

time devrel people

THANKS! CHRIS HEILMANN

@CODEPO8

CHRISTIANHEILMANN.COM