Turn the world upside down
24
LET’S TURN THE world as we know it UP SIDE DOWN Bárður Örn Gunnarsson Hvíta húsið @bardur
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A presentation done at RIMC 2102 (www.rimc.com). I talk about real time market research, a/b testing and show some case studies from Keflavik Airport and from Askja car dealership where we sold used cars via social media and PPC.
Transcript of Turn the world upside down
LET’S TURN THEworld as we know it
UP SIDE DOWN
Bárður Örn GunnarssonHvíta húsið
@bardur
A. Real-Time Market Research
B. Is PPC the beginning, not the end?
REAL TIME“market research” through A/B testing
Keflavik Airport Crowd-Sourcing
⁄
OFFLINE A/B testing
⁄
OFFLINE A/B testing ⁄
Is PPC the beginning,
NOT THE END?ASKJA - Case
24 DAYSStill going strong13.500+ visits
Referral Traffic TO ASKJA
6.300+ visits from banners
2.700 FROM Facebook Page
20% OF FACEBOOK TRAFFIC converts to Askja home page.
Referral Traffic OF TOTAL
Jan 22 – Jan 28 Feb 26 – Mar 3
20.000
Most of the cars
HAVE BEEN
SOLD!
Takk!
Bárður Örn GunnarssonHvíta húsið
@bardur
