Turn customer handshakes into hugs and selfies
27
How To Turn Customer Handshakes into ISOCIALFANZ.COM
-
Upload
brian-fanzo -
Category
Marketing
-
view
966 -
download
0
Transcript of Turn customer handshakes into hugs and selfies
How To Turn CustomerHandshakes into
Hugs & Selfies!
ISOCIALFANZ.COM
Connecting Great People with Great People To Do Great Things
ChangeEvangelist
Brian Fanzo
Pager Wearing Millennial
A MILLENNIAL MINDSETIT'S NOT ABOUT THE YEAR YOU WERE BORN RATHER:
CHANGECOMMUNITY
COLLABORATION
Social - Mobile - Analytics - Cloud
ChangedTimes Have
http;//SMACtalk.LIVE
2.3 billion active
social media users
Social media users have risen by
176 million in the last year
1 million new active mobile social
users are added every day
*Brandwatch
We Are Living In A MOBILE NOW World!
The average
consumer under 35
years old checks their
device 58+ times a
day!
The Consumer is no longer dumb!
82% of shoppers say
they consult their
phones on purchases
they're about to make
in a store.
Where, When & How They Want it!
Personalization
Subscription Model
Sharing Economy
On- Demand
Snapchat Attention Span
A MILLENNIAL MINDSET
Community is the future of business
Future of innovation is collaboration
Future of Marketing is social good
80% of global consumers agree that business must play arole in addressing societal issues.
56% of Millennials select where to workbased on brands purpose!
Empower Your Brands Greatest Asset
TrustAuthenticity
LoyaltyAdvocacy
Community
Customers Don't Think:Professional Life vs Personal Life
They Just Call it..
LIFE
Perfectionis a fairy tale
Controlis an illusion
How Do YouStandoutFrom The
Noise?
Your WHAT is BORING!
Why do you do what you do?How will it impact me?
What will it do for my life?
A MILLENNIAL MINDSETDIGITAL NATIVES VS DIGITAL DINOSAURS
1. TRUST2. TRAINING
3. TOOLS
People - Places - Products - Experiences
ACCESSProvide
Brands Greatest InfluencersAre already on their payroll!
Everyone wants to know a brand cares &feel a part of a brand success
ParticipatoryContent
ConsistencyConsistencyConsistency
Show U CareBefore they know
they want you to care!
Engage Where Your Communityis Today,and Listen For Where They'll BeTomorrow!
Live VideoPodcasts
Sponsorship of Community Industry EventsEmployee Thought Leadership
Define Success First!
Twitter = Community Growth, BrandAwareness, Real-Time Conversations
Facebook = Connect, Nuture & Educate yourexisting audience
YouTube = Solve Problems, Convey ThoughtLeadership, Document & Celebrate Success
Embrace your digitaleyeballs
81% of internet
traffic in 2020 will be
video
What doesn't work!Throwing Technology at people problems
Believing customers & employees aren't digital
Treating social media as a checkbox
Believing customers & employees aren't digital
I Don't Know > I Don't Care
78 percent of people who
complain to a brand via
Twitter expect a response
within an hour
Nobody will ever say:You're sharing too much
you care too muchor you think like a fan too
much!
