Tumblr The Most Powerful Automotive Marketing Tool (that nobody's using right)
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Tumblr JD Rucker Director of New Media The Most Powerful Automotive Marketing Tool (that nobody's using right)
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Transcript of Tumblr The Most Powerful Automotive Marketing Tool (that nobody's using right)
Tumblr
JD Rucker
Director of New Media
The Most Powerful Automotive Marketing Tool
(that nobody's using right)
Tumblr
What Tumblr Can Do
• Rank for your Name
• Support other social media
profiles and properties
• Be a link-building source
• Be your “social hub”
• All of this and more… in 15
minutes a week or less
Tumblr Basics
• Go to Tumblr.com
• Create an account
• Use the dealership name
as your primary blog
• Pick a theme
• Add Twitter
• Start posting
Tumblr Dashboard
Tumblr for Reputation Management
• Reputation starts (and often ends)
on Google
• Google Reviews are the most
important (by a slim margin)
• Page-One results are the next most
important
• Tumblr Ranks
Bridging Reputation and SEO
• ½ - ¾ can be “quick
content”
• Use as much unique
content as possible
• Talk about the dealership,
the area, the OEM, and
the industry
• Nostalgia plays well on
Tumblr
SEO and Link-Building
• Links are “do follow”
• Mix in diverse link sources
• Anchor the links properly
• Use only in unique blog
posts or “quick blurbs”
• Alternative to Twitter for
index-linking
Pro-Tip Time
PRO-TIP
Supporting Other Social Properties
• Venue for videos and
images
• Auto-feed blog posts
• Landing page for Twitter
and Facebook
• Event albums
Social Media Hub
• Learn the system and Tumblr can be
the destination AND the referrer
• Social-News-Friendly
• Pros can build a local “Empire”
15-Minute a Week Plan
• Put it on your calendar 3 days a
week
• Post a video that you made or liked
(check OEM YouTube if necessary)
• Write up a 1-3 paragraph blurb (or
full blog post if you’re up to it) and
schedule for the next day
• Scan a tag or the pages you’re
following for reblog opportunities
• Rinse. Repeat.
Tumblr, Facebook, and More
The 2012 Automotive Social Media
White Paper is Nearly Complete.
Reserve Your Free Copy Today!
http://siteby.tk/asmwp2012
Check out TK on the WEB!
Soshable.com
Blog.TKCarsites.com
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
