TTMA Sponsorship Options 2015

GROSVENOR HOUSEJW MARRIOTT HOTEL

THURSDAY 19 MARCH 2015

SPONSORSHIP OPTIONS

CIMTIG’s 2015 Travel Marketing Awards will take place at Grosvenor House, a JW Marriott Hotel on Thursday 19 March 2015.

In 2014, the event was attended by 360 guests, comprising senior

professionals from the entire spectrum of the travel industry as well

as specialist marketing agencies.

The Travel Marketing Awards is the only travel industry event of its

kind recognising marketing excellence in the travel industry. The

objective of the Awards is to recognise and raise marketing standards

across the travel industry. The event is organised by the Chartered

Institute of Marketing’s Travel Industry Group (CIMTIG).

All sponsorships provide a range of specific benefits as well as:

• strong brand presence throughout the travel and marketing industries

• outstanding publicity value

• an association with marketing excellence

• an opportunity to network and develop business relationships with

the target audience

Sponsorship Options:

Lead Partner x 1 POA

Headline Sponsor x 5 £7,500

Cocktail Reception* x 1 £5,000

Advertising Awards* x 1 £3,000

Marketing Awards* x 2 £3,000

After Dinner DJ* x 1 £2,500

Entertainment* x 1 POA

Results Brochure* x 1 £2,000

Travel Brand of the Year* x 1 £1,500

Awards Programme* x 1 £1,200

* Sponsorship fee does not include tickets for the event.

LEAD SPONSORSHIP HEADLINE SPONSORSHIPWe are seeking five Headline Sponsors.

The Headline Sponsor logos will appear on all pre, during

and post- event materials including:

• e-shots promoting the event (call for entry and seat sales)

• www.thetravelmarketingawards.com

• on-line booking form

• joining instructions

• e-tickets

• signage

• the stage

• Awards Programme

Other benefits

• one table for ten guests

• verbal acknowledgement on stage

• sponsorship of a Campaign of the Year Award

• an advertisement on the event website

• 200 word editorial on the event website

• 100 word editorial in the Awards Programme

• copy of the attendee list for marketing purposes

This is an exclusive opportunity for one company’s logo to join with

the Awards logo as a composite logo.

The composite logo will appear on all pre, during and post- event

materials including:

• e-shots promoting the event (call for entry and seat sales)


• on-line booking form

• joining instructions

• e-tickets

• signage

• the stage

• the Awards Programme

• the Award trophies

Other benefits

• two tables for ten guests


• sponsorship of a Campaign of the Year Award

• the opportunity to offer a gift to guests attending the event

• a place on the judging panel

• an advertisement on the event website


• 200 word editorial in the Awards Programme

• copy of the attendee list for marketing purposes

COCKTAIL RECEPTION SPONSORSHIP

THE ADVERTISING AWARDS SPONSORSHIP

We are seeking a sponsor to kick start the event and

set a lively tone for the evening to follow.

The Cocktail Reception Sponsor’s logo will appear on/in:

• e-shots promoting the event


• Cocktail Reception signage


Other benefits



There are opportunities to increase the level of branding within the Cocktail Reception area at the sponsor’s own cost, and subject to approval by the Hotel and CIMTIG.

The Advertising Awards are designed to recognise and reward the

very best creative work in the travel sector, encourage the highest

standards and set a benchmark for other industries to follow.

This set of awards will honour the most original ideas and

best performing advertisements over the past year and will

include categories such as Best TV Advertisement; Best Radio

Advertisement; Best Online Advertisement and more.

The Advertising Awards sponsor’s logo will appear on/in:


• the relevant Award slides during the Awards presentation

• Advertising Award trophies


Other benefits

• opportunity to be on stage during the presentation of the

Advertising Awards

NB: Companies cannot sponsor the Advertising Awards if they

have entered one of the categories.

THE MARKETING AWARDS SPONSORSHIP (x2)

AFTER PARTY DJ SPONSORSHIP

The Marketing Awards are designed to recognise and reward the

very best creative work in the travel sector, encourage the highest

standards and set a benchmark for other industries to follow.

This set of awards will honour the most original ideas and best

performing in marketing over the past year and will include

categories such as Best Website; Best use of Social Media;

PR Strategic Campaign and more.

The Marketing Awards will be split into two sections enabling two

companies to sponsor a section each.

The sponsor’s logo will appear on/in:


• relevant Award slides during the presentation

• Marketing Award trophies (one section)

• the Awards programme

Other benefits

• the opportunity to be on stage during the

presentation of the relevant Marketing Awards

NB: Companies cannot sponsor the Marketing Awards if they have entered one of the categories in the relevant section.

We are seeking a sponsor to capitalise on the party atmosphere

that has become traditional at the end of the Awards, by sponsoring

the After Party DJ.

The Sponsor’s logo will appear on:


• disco signage

Other benefits



There are opportunities to increase the level of branding within the disco area at the sponsor’s own cost, and subject to approval by the Hotel and CIMTIG.

ENTERTAINMENT SPONSORSHIP TRAVEL BRAND OF THE YEARAn opportunity to enhance the success of the event by sponsoring

the entertainment.

The price is dependent on the choice of entertainment, but a

reasonable contribution will be accepted, subject to negotiation.

The sponsor’s logo will appear on:


• on screen at the start of the entertainment

• on display within the room at the time of the entertainment –

method to be agreed


Other benefits



As sponsor of this very special category the following benefits will

be available:

Your logo will appear on:


• relevant Award slide during the presentation

• the Travel Brand of the Year Award trophy


Other benefits


• the opportunity to be on stage to present the Award

AWARDS PROGRAMME SPONSORSHIPThe Awards Programme will be on every guest’s place setting.

It will include a welcome message from CIMTIG, order of Awards,

details of the judging panel, information about our principal

sponsors and a full list of companies that entered the Awards.



Other benefits

• full page advertisement on the outside back cover of the

Awards Programme

CONTACT USTo discuss these and other opportunities to raise your profile before,

during and after the 2015 Travel Marketing Awards, contact

Giles Harper

Dellar Davies Ltd

Tel: 07771 812372

Email: [email protected]

RESULTS BROCHURE SPONSORSHIPThe Results Brochure will be distributed to the Awards attendees,

as well as a comprehensive database of senior travel and marketing

industry figures, immediately after the event. The publication will

showcase all of the winning entries as well as listing the runners

up. The publication will be re-circulated in September when the

2015 Awards are launched, and the publication will be available for

download on The Travel Marketing Awards website.



Other benefits

• Your logo on the front cover of the publication with hyperlink

• A full Page advertisement on the inside front

cover of the Results Brochure

• A copy of the Awards attendee list

THE RESULTS 2015

BEST RADIO ADVERTISING

HOLIDAYS JUST GOT BETTER

• Passengers up 5.5% year-on-year • Increased brand communcations due to higher spend • 15% year-on-year increase in unique holiday bookings for Summer 2013

BEATTIE MCGUINNESS BUNGAY FOR THOMSON

SECOND PLACE:

| Less haste more speed

Elvis for Virgin Trains

ADVERTISING AWARDS

BEST TV ADVERTISING (OVER £100K PRODUCTION SPEND)

FLYING IN THE FACE OF ORDINARY

• 340,000 organic views before it had even offically lauched• 2,520 combined facebook likes • Facebook fanbase grew by nearly 14%

RKCR/Y&R FOR VIRGIN ATLANTIC

SECOND PLACE:

| Holidays just got better

Beattie McGuinness Bungay for Thomson

THIRD PLACE:

| Unleash your mojo

M&C Saatchi for Virgin Holidays

HALF PAGE AD

SPONSORED BY SPONSOR LOGO

THE RESULTS 2015

ADVERTISING AWARDS

FULL PAGE AD

SPONSORED BY SPONSOR LOGO

THE RESULTS 2015

BEST DIRECT MARKETING (EMAIL)

CRM PROGRAMME

• Over 470m emails annually • Increased bookings online to 93% • Overall ROI of 50:1

HAVAS EHS FOR EASYJET

SECOND PLACE:

| The wanderer

The HUB for YHA

THIRD PLACE:

| Loads of seats

Elvis for Virgin Trains

BEST USE OF SEARCH

PUTTING FOREST HOLIDAYS ON THE UK HOLIDAYS MAP

• Booking transactions up 41% • Natural traffic up 37% • Site visability increased 32%

PROPELLERNET FOR FOREST HOLIDAYS

MARKETING AWARDS

BEST APP

MYTHOMSON MOBILE APP

• App customers spend on average 45% more on ancillaries • 136,000 downloads • 8,500 customers logging in daily

CREATOR FOR TUI UK & IRELAND

SECOND PLACE:

| The Expedia app

By Expedia UK

THIRD PLACE:

| New Year’s resolution calculator

iProspect for Thomas Cook

SECOND PLACE:

| Search and the New Year’s resolution calculator


THIRD PLACE:

| P&O Cruises

NetBooster for P&O Cruises

OTHER FINALISTS:

| IHG SEOcial search strategy

360i London for IHG (Intercontinental Hotels Group)

| On the way to SERP domination

NetBooster for Accorhotels.com

BEST DIRECT MARKETING (PRINT)

FRESH ROUTES, FRESH POWDER

• An amazing 12.9% response to sale • With an ROI of 18:1 this is Monarch’s best performing DM pack ever • Monarch was the first airline to utilise augmented reality

WDMP FOR MONARCH AIRLINES

SECOND PLACE:

| Kuoni Explore customer magazine

Oliver & Graimes for Kuoni Travel

THIRD PLACE:

| 2013 GHA discovery welcome pack

ICLP San Francisco for Global Hotel Alliance

SPONSORED BY

QUARTERPAGE AD

SPONSOR LOGO

The Travel Marketing Awards is the only travel industry event

of its kind recognising marketing excellence in the travel

industry. The objective of the Awards is to recognise and raise

marketing standards across the travel industry. The event

is organised by the Chartered Institute of Marketing’s Travel

Industry Group (CIMTIG).

The 2015 Awards is expected to be attended by 360 guests comprising

senior professionals from the entire spectrum of the travel industry as well

as specialist marketing agencies.

THE RESULTS 2014

DIGITAL MARKETING CAMPAIGN OF THE YEAR

MISCONCEPTIONS

• More than 40 global media websites ran the story • 60,000 views in the first week alone • Media value in excess of six figures

ADVERTISING CAMPAIGN OF THE YEAR (UP TO £250K MEDIA SPEND)

TODAY

• +15% at the end of the season • UK visits to website up 98% • 10,000 people entered the competition on guardian.co.uk to win a holiday to the Azores

CAMPAIGN AWARDS

SECOND PLACE:

| Business success through natural and paid search


THIRD PLACE:

| Inspire me

Havas EHS for easyJet

SECOND PLACE:

| Stop staring up. Start looking down

M&C Saatchi for The View from The Shard

THIRD PLACE:

| Your garden 2013

M&C Saatchi for Visit Kent

KBC PR & MARKETING IN ASSOCIATION WITH MOSAIC AND MEERKAT WORKS FOR AZORES PROMOTION BOARD

LONDON CREATIVE FOR BOURNEMOUTH TOURISM

ADVERTISING CAMPAIGN OF THE YEAR (OVER £250K MEDIA SPEND)

FLYING IN THE FACE OF ORDINARY

• 1,097,860 total views to date on Youtube • 2,520 combined Facebook likes • 9,595 new Twitter followers

SECOND PLACE:

| Unleash your mojo

M&C Saatchi for Virgin Holidays

THIRD PLACE:

| Holidays just got better

Beattie McGuinness Bungay for Thomson

RKCR/Y&R FOR VIRGIN ATLANTIC

INTEGRATED CAMPAIGN OF THE YEAR (UP TO £1M SPEND)

CATCH THE SUMMER FEVER

• Delivered ROI well above target • A resounding success, bringing in a vast amount of new business • A clearly communicated campaign through multiple channels including posters, regional press, door drops, advertortial, e-mail, web etc.

SECOND PLACE:

| Queensland’s Great Barrier Reef/ Disney-Pixar Finding Nemo 3D campaign

Hills Balfour for Tourism and Events Queensland

THIRD PLACE:

| The colours of Peru

Brighter Group for Promperu

THE GIG AT DST FOR SOUTH WEST TRAINS

SPONSORED BY

A digital publication will be distributed

to the Awards attendees, as well as

CIMTIG’s comprehensive database of

senior travel and marketing industry

figures, immediately after the event.

The publication will showcase all of

the winning entries as well as listing

the runners up. The publication will

be re-circulated in September when

the 2016 Awards are launched, and the publication will be available for

download on The Travel Marketing Awards website.

For more information contact us on:

Tel: 07771 812372 Email: [email protected]

ADVERTISING RATES W x H

Full Page (283mm x 180mm) £1000

Half Page (142mm x 180mm) £600

Quarter page (90 x 142mm) £350

Results Brochure Sponsorship £2,000

THE RESULTS 2014

WINNERS CATALOGUE

TTMA Sponsorship Options 2015

Documents

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