TSX - Measure your Website using Google Analytics
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Transcript of TSX - Measure your Website using Google Analytics
Wednesday, January 20, 2016.
TSX Webinar:
Measuring your
Website using Google
Analytics
Measuring your Website using Google Analytics (GA):
Section 1: Setting up your GA account
Section 2: Creating reports to measure your website performance
Section 3: Customizing your account
Section 4: Analyzing & leveraging data to enhance user experience
Q&A – Ask your questions throughout!
Today’s Agenda
TSX Webinar Presenters
Grant Patten Communications Specialist
CSIO
Sarina Visram Manager, Member Relations &
Communications
CSIO
Member Survey – April 2015
How do you measure your brokerage’s online traffic?
Approx. 50% of brokerages
do not measure their
website’s online traffic.
Website Measuring Tools
Several free web analytics tools available:
Google Analytics (GA)
Bing Webmaster Tools
Clicky
All these tools will help you to:
Measure your Success
Monitor your Website’s Progress
Identify Areas for Improvement
“Taking 15-20 minutes a day to
review your Analytics statistics
will help you make better business
decisions, inform smart marketing
choices and tell you what is
working and what is possibly
preventing business success
online and off.”
– Canadian Insurance
Top Broker
Why measure website performance?
Understand your customers better
Provide a quantitative benchmark where goals can be clearly set
Improve your web presence over time, potentially leading to
increased sales
Section 1: Setting up your Google Analytics
Account
Visit: www.google.ca/analytics OR Google “Google Analytics”
Once account
has been created,
SIGN IN
Section 1: Setting up your Google Analytics
Account
Once signed in, go to “Add Google
Account” and enter your company
website URL
In Summary
Identify the GA reports that are most relevant to your business and
analyze them regularly to generate ideas for website improvement
In Summary
Make the necessary account customizations to improve data and
get the most accurate data, e.g., internal IP exclusion, country
segmentation
In Summary
Consider whether an AdWords campaign makes sense for your
brokerage and, if so, measure it through GA
In Summary
Consider setting up goals and tracking their conversions
In Summary
Measure the changes in your traffic over time
Learn More: Get Found Online Faster with SEO
Check out the CSIO SEO white paper & how-to video series…
Visit: CSIO.com/search-engine-optimization
Learn More: Create a CSIO Member Account
Broker Corner
Advisory Hub
SEO white paper & videos
Twitter: @CSIO
Email: [email protected]
Free Member Resources:
Thank you for attending our Talk, Share, eXchange!
A link to the recorded webinar will be emailed to all
participants shortly.
Stay tuned for the next TSX! Visit CSIO.com