Measure what you expect using google analytics
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Really? By Now? http://www.flickr.com/photos/mikefischer/458258710 / SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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19-Oct-2014 -
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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.
Transcript of Measure what you expect using google analytics
Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
I Come From The Future
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Social Media’s Growth
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Comparative Metrics
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Who Cares? We Love iPhones
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html
Data tells you the difference….http://www.flickr.com/photos/jaxxon/93296381/ http://www.flickr.com/photos/wombatunderground1/3523029452 /
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Activity Drives Traffic
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why is My Traffic Down 87%???
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Surprisingly Similar
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Focus on Transactions
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Use Filters
Learn From Analytics http://www.flickr.com/photos/aye_shamus/332093509/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Adjust and Measurehttp://envoymortgage.com/join-envoy
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Use Goals
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Mobile Traffic: 2% vs. 22%
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
More than One Wayhttp://www.flickr.com/photos/eternal/294555168/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Where the Boys Aren’t
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Survey Your Web Audience(Incentives Help)
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Innovation and Selection http://www.flickr.com/photos/serkel/3273432181/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Innovation is Practical
VS
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
And The Winner Is….
Practical Means You Should Consider Cost and Valueshttp://www.flickr.com/photos/thewamphyri/3434590242/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? To Put Food on the Table
Aaron LongSchipul
www.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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