TSG_DigitalUnit_Presentation.pdf
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Transcript of TSG_DigitalUnit_Presentation.pdf
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
GENERAL GUIDELINES
• We accept SWF files published as Flash 10 or below and using Actionscript 3 or below. Please indicate which version of Actionscript is being used when providing files.
• For best results, we recommend having the button encompass the entire ad area throughout the entire timeline. Buttons must have the clickTAG expression
Adding the clickTag to your Flash file: Create and label a button the size of your ad on the top layer of your Flash file. Put this script on the button
ActionScript
YourButtonInstanceName.onRelease = function () { var a = _root.clickTAG.toLowerCase(); if (a.indexOf("http://") == 0 || a.indexOf("https://") == 0){ getURL(_root.clickTAG, "_blank"); } };
• Spanish-language only ads are strongly preferred. • Ads that contain words in any other language will be reviewed on a case-by-case basis. • All graphic creative (including backup images) should have a 1px border if their color tone is not well
contrasted with the background of the page. • A back up image (GIF or JPG) should usually accompany any inline Flash ad and it will be served to
users without Javascript or the Flash plug-in on their browser. • Do not embed any URLs in the Flash file. • Make sure the dimensions of the movie meet the specs for the ad you are creating. • Frame rate may not exceed 24 frames per second due to performance considerations. Banners that
exceed 24 frames per second will not be accepted. 18 frames per second is preferred. • 3 loop animation max. Total animation time cannot exceed 15 seconds. • Ad content must not mimic page content nor computer functionalities. • Use clear call-to-actions, tell your audience exactly what they need to do with your ad.
For example, ‘Click to play game’, ‘Roll over to see more’, etc. • Any audio or video MUST be user-initiated on click and have fully functioning play, pause, stop and replay
controls. RICH MEDIA UNITS
• For expandable units, the landing spots can be a maximum width of 2X the initial ad size. • Events should be user-initiated (on-click) and have consistent entry and exit mechanisms:
roll-over entry entails roll-out exit, click entry entails click exit. • All ads must have a visible "Close" button located at the top right corner of the
non-expanded/expanded unit.
AD GUIDELINES
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
NOTE: These creative specs are provided as a general guideline based on IAB standards. Please note that there may be variables based on the site, ad format, or vendor. For more information, please contact the Telemundo Station Group Digital Unit at [email protected]
STANDARD AD UNITS
AD TYPE DIMENSIONS Max Flash Size Max Static Size FORMAT
Leaderboard 728 x 90
40KB 40KB
GIF -
JPG -
HTML -
Flash 10
Medium Rectangle 300 x 250
Wide Skyscraper 160 x 600
Half Page 300 x 600
Rectangle 180 x 150
PREMIUM AD UNITS
AD TYPE DIMENSIONS LOAD SIZE ADD’L SIZE FORMAT
Billboard 970 x 250
40KB 80KB
GIF / JPG / HTML / Flash 10
Pushdown Teaser: 970 x 90 Expanded: 970 x 180
Flash 10
Filmstrip Frame: 300 x 600 Full Size: 300 x 3000
Portrait 270 x 1050 (Maximum)
Catfish 970 x 75
Corner Peel Teaser: 100x100 Expanded: 400 x 300
15KB 50KB
TELEMUNDO CUSTOM AD UNITS
Carrousel 650 x 365 40KB
GIF -
JPG Por Dentro Banner 265 x 105
Tile Ad 120 x 60 20KB
Wallpaper 1280px 80KB JPG or GIF
• One single static image is used for the wallpaper. This image should be 1280px wide to accommodate nearly every screen size in common use.
• The content you want to display to the highest amount of users should be contained within the 140 pixel gutters on either side of the page.
• The space between the gutters should be 970px • Right and Left Gutter Width = 140px • Scroll-follow is not allowed, gutter images must remain fixed in browser when user scrolls down the page • Background color must be thematically consistent with the graphic content. Please provide HTML hexadecimal value
(color=#xxyyzz) when submitting creative.
VIDEO
:15 • FLV, VAST 1.0/2.0, VPAID, VAST 2.0+ VPAID compliant • 24 fps • Provide click through URL • Auto audio accepted :30
Companion 300 x 250 • Companions are iFramed
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
SITE INVENTORY
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
INSERTION ORDER
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
UPFRONT DEAL TEMPLATE
ROS IMP CPM TOTAL IMP COST
728x90 250 10 250 2500 160x600 250 10 250 2500 300x250 75 10 100 750
Premium IMP FREQ TOTAL IMP CPM COST
300x600 6 2 12 25 300 970x250 6 2 12 25 300
High Impact FREQ TOTAL IMP FLAT FEE COST
Catfish 1 6 500 500 Sección Especial FREQ TOTAL IMP FLAT FEE COST
CI 1 10 2000 2000
Por Dentro Link 150
TOTAL 790 8850
eCPM 11.20
Upfront Pricing / Discount -15% Monthly Commitment 7522.5 eCPM 9.52
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
ADVERTISE WITH US
Advertise with us page. This page provides the stationʼs sales contact info. SAMPLE:
Anúnciate Con Nosotros
Les ofrecemos acceso a miles de consumidores por televisión, en la red, en eventos especiales y mucho más. Crearemos un plan a su medida para darle el mayor rendimiento por su inversión. Para más información comuníquese con: [email protected] También se puede comunicar con: Alicia Soriano: [email protected] Liliana Aristizábal: [email protected] 15000 SW 27th Street Miramar, Fl 33127 (954) 622-7710
Advertise with us ads. To run in Noticias section as a 180x150. All stations have their own ad with corresponding logo, that links to the Anúnciate Con Nosotros page.
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
CREATIVE REQUEST FORM – SAMPLE –
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
CREATIVE PROOF – SAMPLE –
PROOF DATE11/11/11
ORDER #
199512
CONTACT
Tatiana Argüello
CAMPAIGN
New Site Creative - Buffer Page
ADVERTISERTrolman Glaser and Lichtman
STATION
Nueva York
160 x 600 - Wide Skyscraper B
160 x 600 - Wide Skyscraper A
728 x 90 - Leaderboard A
728 x 90 - Leaderboard B
300 x 250 - Medium Rectangle B
300 x 250 - Medium Rectangle A
265 x 105 - Por Dentro
PROOF DATE11/11/11
ORDER #
199512
CONTACT
Tatiana Argüello
CAMPAIGN
New Site C
reative - Buffer P
age
ADVERTISERTrolm
an Glaser and Lichtm
an
STATION
Nueva Y
ork
Main Page
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
PACKAGE WITH INTEGRATION – SAMPLE –
Dig
ital A
dver
tisin
g P
lan
for
Tele
mun
do51
.com
Our
Bra
nd
Tele
mun
do51
.com
Y
Pun
to
• Te
lem
undo
Sta
tion
Gro
up’s
Dig
ital U
nit c
reat
es lo
cal w
ebsi
tes
that
are
a re
flect
ion
of th
e va
riety
and
rich
ness
the
His
pani
c co
mm
uniti
es w
e se
rve.
The
y ar
e bo
und
by a
com
mon
th
read
:
Loca
l Lat
ino
Life
styl
e w
ith a
New
Am
eric
an T
wis
t
Ø A
cces
s
Ø O
ppor
tuni
ty
Ø A
spira
tion
• W
e of
fer l
ocal
and
nat
iona
l new
s, s
ports
, wea
ther
, lot
tery
num
bers
, dai
ly h
oros
cope
s, w
here
to
go, s
hop
and
eat,
imm
igra
tion,
app
s, c
lass
ified
s, a
nd a
cces
s to
you
r fav
orite
app
s an
d w
idge
ts…
TOD
O E
STA
AQ
UI!
• O
ur C
onte
nt R
ecip
e:
Ø N
ews
& In
fota
inm
ent
Ø C
ore
Valu
e Fr
anch
ises
Ø T
he O
ppor
tuni
ty (L
a O
ferta
)
Mai
n Ve
rtica
ls
• N
otic
ias
• E
l Tie
mpo
• Fa
mos
os
• D
epor
tes
• N
uest
ros
Pai
ses
• La
Ofe
rta
• Vi
vien
do e
n U
SA
• E
lla
• S
alud
y B
iene
star
• Ti
empo
Lib
re
• G
aler
ía d
e Fo
tos
• Vi
deos
• Tu
s W
idge
ts
• Tu
Tel
emun
do
Exa
mpl
e: M
iam
i Moc
k-up
Por D
entr
o
Show
casi
ng A
dver
tiser
s’ C
usto
miz
ed S
ectio
ns
• P
or D
entro
, w
ith f
ixed
rea
l-est
ate
on o
ur H
omep
age,
pro
mot
es c
usto
miz
ed s
olut
ions
th
at a
re c
onta
ined
with
in th
e si
tes
• U
OR
spo
nsor
ship
/ ar
ticle
pag
e w
ill b
e pr
omot
ed o
n H
omep
age
for 1
mon
th,
gene
ratin
g ap
prox
. 145
,000
impr
essi
ons
Con
tent
Inte
grat
ion
Exa
mpl
e:
logo
and
link
to a
rticl
e on
Ti
empo
Lib
re s
ectio
n
Tiem
po L
ibre
Spo
nsor
ship
Dig
ital P
lan
Sum
mar
y
• RO
S Standard Banne
rs:
– Leaderbo
ard (728x90): 200,000 im
ps over 4
weeks
– Med
ium Rectangle (3
00x250): 200,000 im
ps over 4
weeks
– Skyscraper (1
60x600): 100,000 im
ps over 4
weeks
• Ho
mep
age Prem
ium Ads.
– Client will re
ceive 2x Premium Ads ro
taPn
g all day on 2 selected
days w
ithin th
e mon
th on the Ho
mep
age
• Ha
lf Page Ad (300x600): 12,000 to
tal impressio
ns
• Po
rtrait Ad
(970x250): 12,000 to
tal impressio
ns
– Po
r Den
tro Ho
mep
age Link to
Integrated
Con
tent se
cPon
for U
OR: 145,000 im
pressio
ns
• Pre-‐Ro
ll –
:15 UOR vide
o gene
raPn
g 25,000 im
pressio
ns in T51.com
video
player
• Integrated
Con
tent
– Client will re
ceive logo placemen
t alongsid
e integrated
arPcle on
“Tiem
po Libre” Chann
el*
*arPcle su
bject to site approval, w
ill be a featured
story for 1
week and will ro
tate amon
g all storie
s in the
channe
l dep
ending on traffi
c to th
e story
Investmen
t: $8,000
Telemundo Station Group DIGITAL UNIT
LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
Questions? Alejandro Acebal, Director Digital Sales & Integration [email protected] | 954-622-7726 Marinés Mazzarri, Digital Sales Producer [email protected] | 954-622-6213