Trusted Identities and The New Deal on Data · 2013. 10. 12. · 10/12/2013 1 Trusted Identities...

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Trusted Identities and

The New Deal on Data

Prof. Alex `Sandy’ Pentland, MIT

Unique in a Crowd In commercial beta:

Identity Level of Assurance: 4

Organic Biometrics

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Big Data

Better Health

`A game changer’ Todd Park, CTO of USA

Understanding Ourselves:

Behavioral Demographics

Copyright alex pentland 2013 all rights reserved

Accuracy 4 times normal demographics

`The Next Google --- Cover Newsweek’

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Copyright 2009, 2010 Alex Pentland

Patterns of Buying The Next Google - cover Newsweek

iPhone

Android

Copyright 2012 Alex Pentland

Patterns of Finance Success Scoring vs FICO

Unlikely to pay loans

Likely to pay loans

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Copyright 2013 Alex Pentland all rights reserved

Health Patterns

With MGH: Phenotypic + Genetic Characterization

Alcohol

diabetes

Copyright 2013 Alex Pentland

Orange contributed the 1st Data Commons

86 Research teams from around the world

10% reduction in commute time, 20% reduction in infectious disease

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Real-Time Census

Estimated MPI 0.5 0.4 0.3 0.2

Poverty Ethnic Divisions

Aggregation + Legal Safegards = no problems with privacy

The New Oil

Prof. Alex `Sandy’ Pentland, MIT, ID3

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High tea, 10 Downing Street

Big Data Personal Data

Advisory Board: Motorola Mobility, Nissan, Telefonica Digital (02) Entrepreneur: Cogito, Ginger, Sociometric Solutions, Sense Networks Forbes: one of World’s Seven Most Powerful Data Scientists

The Old Days markets

People Systems

Rights And

Obligations

Copyright 2012 Alex Pentland All Rights Reserved

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Current Systems overlapping, hidden markets

People Systems

Personal

Data Computers

sensors control

Rights And

Obligations

Data Is

Locked

Down and

Unusable


Future Systems exchange networks not markets

People Systems

Personal

Data Computers

sensors control

Rights And

Obligations

Rights And

Obligations Data is

an Asset.

Rights to:

Possession

Disposal

Control


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The New Deal on Data proposed by Alex Pentland, 2007


Vision:

Data as a Personal Asset

Ownership Rights

Trust Networks

Personal Data Store

Helped shape: EU Human Rights on Data US Consumer Privacy Bill of Rights


Copyright 2009, 2010 Alex Pentland

A single set of rules, even outside the EU.

consent required, right to data portability

A ‘right to be forgotten’

EU rules for data is handled abroad

Fines of up to €1M or 2% of the global turnover

European Commission - Press release

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Davos 2013

Trusted Identity Informed Consent Metadata giving provenance & permissions required on all personal data Automatic auditing Do not track???


• Code is Contract; Trust networks

• Secure Distributed Identity:

• OpenID Connect, organic biometrics.

• Auditability

• Distributed Computing and Storage

openPDS (Personal Data Store)


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answers, not raw data

critical for safety for location, and other high-dimensional data

openPDS


Trento, Italy

A Living Lab built on openPDS

Copyright alex pentland 2013 all rights reserved

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The Voice of the People

Understand the needs and the behaviour of users.

1. Developing and testing a new model of DATA OWNERSHIP

2. Understanding the dynamics of people’s needs

3. Understanding people’s interactions in the generated social networks

A joint project between:

Copyright alex pentland 2013, all rights reserved

•

Copyright alex pentland 2013, all rights reserved

Human Dynamics

[email protected]

http://media.mit.edu/~pentland

Forbes: Mining Human Behavior

mailto:[email protected]




Trusted Identities and The New Deal on Data · 2013. 10. 12. · 10/12/2013 1 Trusted Identities...

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