Trumpeting Your Mission, Trumpeting Your Mission, Service and Success: Web Service and Success: Web

Technologies for North ValleyTechnologies for North ValleyNonprofits Nonprofits

Trumpeting Your Mission, Trumpeting Your Mission, Service and Success: Web Service and Success: Web

Technologies for North ValleyTechnologies for North ValleyNonprofits Nonprofits

ByBy

Donald PetersonDonald Peterson

GOALS:GOALS:

GOALS:GOALS:

Provides tools so that each North Valley Nonprofit Provides tools so that each North Valley Nonprofit can and will:can and will:

Improve service delivery, Improve service delivery,

Expand community outreach, and, Expand community outreach, and,

Maximize fundraising efforts using “FREE” Maximize fundraising efforts using “FREE” Internet TechnologiesInternet Technologies

Objectives:Objectives:

Council Members will benefit from this Council Members will benefit from this seminar if they:seminar if they:

Implement a Implement a dynamicdynamic Web Journal Web Journal [BLOG][BLOG]

Share calendared events at central Share calendared events at central source(s) like the NCVFsource(s) like the NCVF

Train staff in free Internet Technology Train staff in free Internet Technology APIsAPIs

Objectives:Objectives:

Council Members will benefit from this Council Members will benefit from this seminar if they:seminar if they:

Measure web site traffic and evaluate Measure web site traffic and evaluate viewer “value”viewer “value”

CelebrateCelebrate & & ShareShare in the success of other in the success of other local NPslocal NPs

Create Create SYNERGYSYNERGY among like minded among like minded NPs by participating in the NVCF network NPs by participating in the NVCF network

Objective 1: “Blogging” Objective 1: “Blogging”

More powerfulMore powerful than having your own TV than having your own TV studio! (When used properly)studio! (When used properly)

A multimedia approach that enhances A multimedia approach that enhances allall outreach toolsoutreach tools

““Saves” content for future Saves” content for future trainingtraining, , evaluationevaluation and and planningplanning

The Blog-o-sphere as of

April 2007

Don’t Get Lost in CyberSpace!Don’t Get Lost in CyberSpace!

YOU MUST LEARN HOW TO:

1.FEED other blogs with RSS

2. “Trackback” to your site

3.Encourage members to subscribe to your Blog, upload content and share with others!

Don’t Get Lost in CyberSpace!Don’t Get Lost in CyberSpace!

Objective 2: The CalendarObjective 2: The Calendar

Maximizing participation in your events Maximizing participation in your events requires careful planning. requires careful planning.

Avoid other orgs from “competing” with you Avoid other orgs from “competing” with you for valuable calendar time.for valuable calendar time.

Strategize,Strategize, OrganizeOrganize and and PlanPlan earlyearly so like-minded orgs can participate so like-minded orgs can participate WITHWITH

you not “against you!”you not “against you!”

Objective 3: TrainingObjective 3: Training

The 15/30 “rule”The 15/30 “rule”Discussion = training!Discussion = training!Encourage internal research; Encourage internal research; LEARNLEARN HOWHOW from other orgs from other orgs

Blog about it!Blog about it!

Quote: “The day you’re through learning, Quote: “The day you’re through learning, you’re through!” John Woodenyou’re through!” John Wooden

Objective 4: Measuring ResultsObjective 4: Measuring Results

CPM = Cost per ThousandCPM = Cost per ThousandLink SwapsLink SwapsInbound Links and SEOInbound Links and SEOAnalytics: Google, Wordpress, Analytics: Google, Wordpress,

WebalizerWebalizerYOUR website: YOUR website:

Time Spent vs Outcomes RealizedTime Spent vs Outcomes Realized

Objective 5: Celebrating SuccessObjective 5: Celebrating Success

Our geographic location requires Our geographic location requires cooperationcooperation

When one of us wins a grant or large When one of us wins a grant or large donation, donation, WE ALL WINWE ALL WIN

Enhanced visibility = opportunities for all!Enhanced visibility = opportunities for all!Winners Win and Losers LoseWinners Win and Losers LoseTransparencyTransparency and and SharingSharing help to avoid help to avoid

pitfallspitfalls

Objective 6: Real World ApplicationObjective 6: Real World Application

Blogging is a way to span the gap Blogging is a way to span the gap between different orgs’ varying between different orgs’ varying schedulesschedules, , missionsmissions and available and available resources resources

““Quid Pro Quo” Quid Pro Quo” is a Virtueis a Virtue among Social among Social Entrepreneurs Entrepreneurs

Synergies raise the outlook of all OrgsSynergies raise the outlook of all OrgsCOMMIT COMMIT to a practice of to a practice of sharingsharing & &

transparency; transparency; exponential growth arises exponential growth arises naturally this waynaturally this way

Now What!??!?!?!!Now What!??!?!?!!

Great Ideas… So What?Great Ideas… So What?

How Do I…?How Do I…?

Exit SurveyExit Survey

Thank YouThank You