Trial
17
PROPOSED MARKETING PLAN 2011
Transcript of Trial
PROPOSED MARKETING PLAN 2011
•Population: 285, 061
Urban: 113 268 39.7 %
Rural: 171 793 60.3%•Income Classification: 1st Class
•Additional Employee: 1 Sales Associate
•Additional Pairs To be Sold: 8% or 800 pairs
•Promotional Budget: Php 16,000
Assumption:
Php1000 – average price per pair
PROMO COST Projected Sales
Units Pesos
Online Ads•Facebook•Twitter
-- -- --
Hava Must-Hav•Lanyard: Free for every single purchase worth Php 2000
Php9,045 300 Php300,000
Fiesta Freebies•Bar Pins•Wooden Keychain
3,500 3,416
500 500000
•Population: 123,137
Urban: 112,150 91.08%
Rural: 10,987 8.92%
•Income Classification: 3rd Class
•Additional Employee: 1 Sales Associate
•Additional Pairs To be Sold: 8% or 800 pairs
Promotional Budget: Php 16,000
Assumption:
Php1000 – average price per pair
PROMO COST Projected Sales
Units Pesos
210 Flip-Float mini •Present 3 receipts of purchase from Mar-Nov 2011
Php 14,175 800 Php800,000
Print Ads•Posters•Tarpolines
1,825 -- --
Online Ads•Facebook•Twitter
-- -- --
•Population: 113,118
Urban: 43.274 38.26%
Rural: 69,844 61.74%
•Income Classification: 3rd Class
•Additional Employee: 1 Sales Associate
•Additional Pairs To be Sold: 3% or 300 pairs•Promotional Budget: Php 6,000
Assumption:
Php1000 – average price per pair
PROMO COST Projected Sales
Units Pesos
Online Ads•Facebook•Twitter
-- 300 Php300,000
Hav-a-pin•60 pcs Php3,000 -- --
Print Ads•Posters•Tarpolines
Php1,500
1,500
-- --
•Population: 161,312
Urban: 55,214 34.22%
Rural: 106,098 65.78%
•Income Classification: 2nd Class
•Additional Employee: 1 Sales Associate
•Additional Pairs To be Sold: 4% or 400 pairs
•Promotional Budget: Php 8,000
Assumption:
Php1000 – average price per pair
PROMO COST Projected Sales
Units Pesos
Online Ads•Facebook•Twitter
-- -- --
LUCKY 8th
•Every 8th day of the month, a lucky 8th shopper will get 50% off on her next purchase
Php8,000 400 Php 400,000
•Population: 774,407
Urban: 413,640 53.41%
Rural: 360,767 46.59%
•Income Classification: 1st Class
•Additional Employee: 1 Sales Associate
•Additional Pairs To be Sold: 29% or 2,900 pairs•Promotional Budget: Php 58,000
Assumption:
Php1000 – average price per pair
PROMO COST Projected Sales
Units Pesos
Online Ads•Facebook•Twitter
-- 2,900 Php290,000
4ever pair promo•Couple slippers hand painted by talented tattoo artists
Php50,000 -- --
Print Ads•Posters•Tarpolines
8,000
-- --
•Population: 298,378
Urban: 83,455 30%
Rural: 214,923 70%
•Income Classification: 1st Class
•Additional Employee: 1 Sales Associate
•Additional Pairs To be Sold: 6% or 600 pairs•Promotional Budget: Php 12,000
Assumption:
Php1000 – average price per pair
PROMO COST Projected Sales
Units Pesos
Online Ads•Facebook•Twitter
--
600 Php600,000
Hava-must-hav•Free for every single purchase worth Php 2000
Php11,999 -- --
•Population: 132,151
Urban: 50,145 40%
Rural: 82,006 60%
•Income Classification: 3rd Class
•Additional Employee: 1 Sales Associate
•Additional Pairs To be Sold: 3% or 300 pairs
•Promotional Budget: Php 6,000
Assumption:
Php1000 – average price per pair
PROMO COST Projected Sales
Units Pesos
Flip-Float mini •Present 3 receipts of purchase from Mar-Nov 2011
Php 6,000 300 Php300,000
Online Ads•Facebook•Twitter
-- -- --
•Population: 553,996
Urban: 553,996 100%
Rural: none
•Income Classification: 1st Class
•Additional Employee: 1 Sales Associate
•Additional Pairs To be Sold: 39% or 3,900 pairs
•Promotional Budget: Php 78,000
Assumption:
Php1000 – average price per pair
PROMO COST Projected Sales
Units Pesos
Online Ads•Facebook•Twitter
-- -- --
Hava-must-hav•Lanyard: Free for every single purchase worth Php 2000
Php18,090 600 Php600,000
4ever pair promo•Couple slippers hand painted by talented tattoo artists
59,910
3300 3,000,000
