WEARABLE TECHNOLOGY

WEARABLE TECHNOLOGY

•  Target  audience:  female  consumers  who  are   willing   to   spend   more   money   for  something  that  truly  speaks  to    

•  Wealthy  (high  price)  and  ac;ve  women  •  Not  necessarily  tech-­‐savvy  people  

•  Launching  events  •  Brands  collabora;ons  

•  Key  opinion  leaders  &  endorsement  

•  Social  networks    

•  Clothes,  accessories,  jewelleries,  etc.  which  are   both   func%onal   and   aesthe%cally  pleasing  

•  More  than  a  novelty    

•  Incorporated  into  everyday  life  

•  Department  stores    •  Concept  stores  (ColeLe)  

•  High  fashion  stores  

PRODUCT PRICE

PLACE PROMOTION