TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D...

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TreeMetrics “PROVIDE MORE END PRODUCT FROM LESS TREES”

Transcript of TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D...

Page 1: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

TreeMetrics “PROVIDE MORE END PRODUCT FROM LESS TREES”

Page 2: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

The Forest Industry: We need a better way!

• High Measurement Error • Un-stoppable risks

Forest Industry: mounting complexity, rapid change, increasing competition, low margins

Page 3: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Why TreeMetrics ?

• We need a smarter way to manage the Earths Resources

– Wood Demand to double by 2050 – 20% of the annual global carbon emissions occur through

deforestation – Forests cover 30% of the Earths Land Area ! – Lung’s of the earth – 90% of mammals live in forests

Page 5: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Just in Time or “Just In Case” ??

Page 6: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

The Problem - “The Collision of Interests”

14cm

7cm

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16cm

7cm 7cm Pulp

7cm Pulp Pulp M3?

Large Sawlog M3?

Small Sawlog M3?

• Taper Variation • Straightness • Branching • Rot etc.

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Treemetrics Offering: October 2013

• Online Forest Mapping & Management Platform • Independent Forest Valuation System • Online Marketplace – Timber Sales System • Harvest Planning System – Yield Improvement

Page 8: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Our better way

Page 9: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

TreeMetrics - Product / Service offerings:

Recently Completed: End to End Solution • SATForM 3D Online Forest Mapping - Forest MapperTM

– Forest Management Platform – Forest Monitoring

• SATMODO Real Time Harvest Control – RTFITM

• Forest Valuation System - Forest ValuerTM

• Harvest Planning System - Forest WarehouseTM

Page 10: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Treemetrics - Precision Forestry PlatformTM

Precision Forestry Platform™

Measure Valuation Planning & Control

Forest Mapper™ 3D - Scan Market Place

(Standing) RTFI™ Market Place(Logs)

Forest Warehouse™

Page 11: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Forest Mapper (SATForM 3D) - First In The World – Online Forest Mapping & Analysis - Data Management System – ARTES - 20 - LINK to product names of the previous DIAGRAM -

Page 12: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Forest Mapper (SATForM 3D) - Automated stratification and Location for ground sample plots to be collected

Page 13: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

RTFI: Harvest Production Monitoring & Control 100% 2 Way Communications via Satellite & GPRS

In Vehicle Display with GPS Tracking & Boundary Controls

This is an ESA ARTES 3-4 Project currently ongoing

Page 14: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

SATMODO (RTFI) Harvest Machine Control Fleet Management Production & Positioning Information

Page 15: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

SATMODO (RTFI) Harvested trees filtered are stored for online bucking analysis

Page 16: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

TLS – 3D Scan Terrestrial Laser Scanning Forest Measurement System

Automated 3D Forest Measurement System

Page 17: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Forest Valuer: Virtual Harvesting Machine

Page 18: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Forest Warehouse- Online Forest Valuation & Harvest Planning System

Page 19: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Tree Size Distribution Mapping Pre & Post Harvesting

Page 20: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Commercial opportunity: roadmap and current status

SATForM 3D

Page 21: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

TreeMetrics Current Business Model

• Software as a Service (SaaS Model) – Full Cloud Based System – Customers send us their map data, tree measurements, live

harvester data. – We process automatically to produce online results & reports

• How we get paid:

Mapping & Monitoring - € per hectare Measurement and Valuation - € per M3 Machine Monitoring - € per week

Page 22: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Forest Mapper Current Commercial Status & Roadmap

• The IFA (Irish Farmers Association) have agreed to move forward and jointly co-market the solution to their national membership with effect from May 2014

• “iForest” is the go to market platform name for IFA • GreenBelt – (largest private forestry company) intend to rollout the

system nationally to their clients • UK – UPM TillHill have agreed a deal to leverage TM solutions including

SATFORM 3D and SATMODO • TM have been in discussions with Google to partner with their Earth

Engine Platform • Planned global launch in May with IFA announcement !

– International Media Campaign

Page 23: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Conclusions :

SATForM 3D

Page 24: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

SATForM3D Conclusions

•Product Successfully Developed •Reduced Barriers For Adoption Of Remote Sensing •Demonstrated The Value of Space Assets to deliver greater precision (reduced errors) •High User Interaction & Satisfaction (> 90%) •Have Created A Globally Scalable Product & Opportunity •Initial Scaling using “national” partner programs” •International rollout time

ESA support greatly appreciated

Thank you

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Our Mapping Mission

• Index every tree – growing and harvested • Become the ‘Lung Specialist’ for the planet

Page 26: TreeMetrics - ESA Business Applicationsartes-apps.esa.int/sites/default/files/SATMODOSATFORM3D Treemetic… · RTFI™ Market Place (Logs) Forest Warehouse™ Forest Mapper (SATForM

Thank You!

• Thank You ESA

[email protected] • Twitter: @treemetrics • www.treemetrics.com