Travelling exhibit - 6m diameter Dome science advisors / helpers from EST displays games pledge box...

•travelling exhibit - 6m diameter Dome•science advisors / helpers from EST•displays•games•pledge box•7 minute film•website - animations, game, pledge, info •PR

Sponsors and partners: DEFRA, Scottish Power, EA, EST, Centre for Life

What is it?

•300 days with the public•200 venues•65,000 visitors•200k seen the Dome•20,000 pledges•10,000 tCO2 saved (auditable)•500 films sent to schools•over 100 instances of press, radio, TV coverage

• BBC Look North for a week• radio breakfast show• Journal, Chronicle • Japanese TV

Outcome

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1.raise the profile of climate change across all audiences

2.help people reduce their carbon emissions

3.offer a carbon service to businesses

4.raise funds for low-carbon projects

5. influence policy

Aims

Going CarbonNeutral in the NE1. Commitment

Director signs up to CarbonNeutral programme

2. Carbon Assessment and baselineWe establish your carbon ‘footprint’Energy efficiency audit

3. Reduce emissionsSet targets Green travel planEnergy reduction RecyclingCapital expenditure Renewable energy

4. Offset (‘neutralise’) the remainder of CO2; voluntary payments to our charity which we invest back into:

local climate-friendly technology projects eg Warm Zone,renewables and local community forestry

5. Communicate the climate leadership:customers, clients, staff, branding, web, newsletters, media



• baseline and monitoring: quantifies and manages significant environmental aspect

• energy savings: audits and management plan reveals best opportunities

• continual improvement: CarbonNeutral ‘journey’ appropriate to each business

• internalises costs: carbon appears on balance sheet - driving improvement

• CarbonNeutral ‘club’: sharing best practice

Benefits: bottom line and management

• CSR: best practice carbon management

• promotable: media accessible, internal and external communication

• clients: CarbonNeutral product/ service delivery

• employees: engages at a personal level

• community: contribution to local charity

• flexibility: applies to meetings, events, corporate management (energy, transport)

Benefits: brand

Communication

Internal• certificate• announcements, presentations• posters, stickers, intranet

Client• logo and copy on website• newsletter

PR• Newcastle CJ• BBC, ITV









CarbonNeutral programmes







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CarbonNeutral Product







PR





5. influence policy

Aims

• ‘CarbonNeutral’ is an internationally recognised and respected kitemark for carbon offset, in partnership with the CarbonNeutral Company

• rigorous protocols are adhered to with the Edinburgh Centre for Carbon Management

• carbon footprinting• measurement and monitoring of CO2 emissions

• participants are eligible to use the CarbonNeutral brand ‘signing on the dotted line’ to signify best practice

The CarbonNeutral Protocol

• Scope 1 (direct emissions): from on-site electricity generators, gas boilers, and vehicles

• Scope 2 (indirect emissions): outsourcesd power generation, including electricity and hot water (in the case of non-owned CHP)

• Scope 3 (indirect emissions): other outsourced services (waste disposal, business travel, transport of company owned goods), and outsourced manufacturing services.

Also includes franchised companies and downstream and/or upstream manufacture, transport and disposal of products used by the organisation, referred to as product life cycle emissions.

Carbon footprint

WBCSD / WRI method

Example footprint results total CO2e (tonnes)

Electricity 794.9Gas 960.3

Gas oil 0.0

Refrigeration, aircon 6.5

Hotel 35.3Business travel 365.5

Commuting travel 161.2Waste 70.0

2,393 .7

33%

41%0%0%1%

15%7% 3%

ElectricityGasGas oilRefrigeration, airconHotelBusiness travelCommuting travelWaste

Transport (tCO2)

0.0050.00100.00150.00200.00250.00300.00350.00400.00

MotorbikePetrol carDiesel carTaxi and small van

Small lorryArtic<33tArtic>33tTrainMetroBus

Short-haul planeLong-haul plane

Business tcommute

Our projects

• investing in our city• cleaning the city’s air, and image• visible and tangible• promotable• helping communities • clean power for the city• warming our homes• creating green spaces



Note: projects are CarbonNeutral to 1 Jan ‘08

Carbon credits - the UK

EU ETS + JI

Business

Europe

Large business

Kyoto

Rest of worldJI, CDM

Voluntary

Business

People

NOW

To come- CERT: utilities and energy efficiency- CRC: 2nd tier businesses, local authorities etc

• from 1 Jan ‘08 - all UK-based offset will be double counted due to Kyoto (but could still be additional in every other way)

• true additionality requires offsets to be obtained either through the Kyoto / EUETS compliance market or through projects in non-Annex I countries

• this has implications for those who want to deliver local sustainability benefits from their carbon offset

• and claim non double counted (eg CarbonNeutral) status

ie a tradeoff between the two will be necessary

• Solution: ‘portfolio’ of ‘wrapped-up’ CarbonNeutral overseas offset and local non CarbonNeutral projects

Implications for choice of offset





5. influence policy

Aims

• Footprint: partnership w.Newcastle University• comprehensive carbon footprint of city - GIS

intensity maps• expert scenarios towards a low carbon city• consultation and refinement• implementation through cc strategy and

partnerships

• Bid to Carbon Connections unsuccessful. New bid through Science City planned

Conclusion: leadership and resources…

Policy

1.clear vision and leadership

2.energy, expertise and resources

3.wide partnerships across business / public sector / media etc

4.commercial approach

5.adaptability and opportunism

Five essentials for success

Charles Henderson

e: [email protected]: 07740 946955

Travelling exhibit - 6m diameter Dome science advisors / helpers from EST displays games pledge box...

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