TravelHuddle - Josiah Mackenzie - ReviewPro

Fresh Ideas for Social Business

@HmarketingHelp @ReviewPro

Branding(more important than ever)

Obsess over product

Take money from your advertising budget,and invest it in product design

Define

Deliver

Distribute

Defend

Social technologies change how

brands are built

Customer feedback is shifting

Hotel guests write 4 positive reviews for every negative review.(ReviewPro analysis of 100+ million reviews)

What causes negative reviews?

People say whatever they want,whenever they wanthowever they want

Get technology in place to collect, process, and interpret

social feedback

....then keep going

Technology is just one ingredient for success in social business

The human element

Reputation managementis

Operations management

“Don’t let Marketing write chequesthat Operations can’t cash.”

- Michael Hraba

Build repeatable operational systemsfor constant improvement

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@ReviewPro

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