India is a vast country and includes dry desert areas, evergreen forests, snowy Himalayas, a long coast, and fertile plains.

The natural beauty and cultural diversity of the place echoes a rich tradition.

India flaunts with equal grandeur bays and beaches, deserts and mountains, enigmatic green valleys and backwaters.

If we want to increase our number of tourists by 100%. To do this we need to change our attitude towards those who visit us. Often tourists are mistreated, cheated and rudely dealt with. It is simple logic: if someone in a house is rude to you, as a guest, you don't encourage your friends and relations to go there.

Respect has always been an integral part of the Indian soul. From time immemorial we have always respected our teachers, our elders, our parents and our guests. Perhaps this is why a great Indian Emperor once observed-'In Hindustan our manner is very respectful and our hearts are always open'. In many ways, at that time India was the ultimate destination for the enlightened travelers. Now, thousands of years later, we can bring that golden age back again. This inspired us to go back to those years, when Indian hospitality set the standard for the world. And we found the keystone of what we want to doOr guest is blessedOur visitor is GodThat was how we arrived at our mission called 'Atithi DevoBhavah'

Communication in newspapers, TV, cinema and outdoors is also carried out to create general awareness about the Atithi Devo Bhavah programme and to communicate to key stakeholders as to how it is in their own interest that foreign tourists be treated well so that they will go back happily carrying fond memories.

sensitize various sections of the tourism industry about how each of them has to contribute for the growth of the tourism industry and how they will benefit from the programme.

explaining to them the needs and expectations of the tourist, how they should respond and behave in order to satisfy the needs and expectations of the tourist.

must be generated to participate in this programme through various measures e.g. Awards for the best worker in the segment. An enthused worker can do wonders.

to ensure standards at various stages.

Feedback must be obtained from tourists about the service they have received and the experience they have had, in order to improve the training programme on a continuous basis.

The mass media communication campaign must be undertaken to create general awareness among the public about the necessity and the benefits of the Atithi Devo Bhavah Programme.

The Atithi Devo Bhavah programme is a movement which will urge all segments of the Indian society to adopt, and look upon it as their own.

Eco tourism means responsible travel to natural areas conserving the environment and improving the well being of local people.

1. Make strategy for ensuring long-term (perpetual) sustenance of the environment.

2. Work with empowered bodies to establish carrying capacity and sustainable tourism practices which include conservation of nature and wildlife, and allow local communities to benefit from tourism.

3. To balance tourists and visitors' numbers and ensure good tourism practices that would allow nature to re-generate itself.

4. To work with government bodies to develop policies and code of conduct for promotion of sustainable tourism, and help implement the same.

5. Encourage good waste management practices especially non-biodegradable materials.

6. Organize training and other activities to create awareness on ecotourism, sustainable and responsible tourism.

7. To collaborate with like-minded bodies and implement ecotourism objectives all over the world.

A Tourism Brochure is a flyer, pamphlet or leaflet that is used to pass information about a

place of tour or a tourism package.

History-Gujarat is the 7th largest state in India. It is one of the most popular tourist regions in the country, and was visited by 19.8 million tourists in 2010-11.

How to reach GujaratBy Air-Gujarat is well connected to all the major cities which include Delhi, Mumbai, Kolkata, Jodhpur and Udaipur.

By Train-Gujarat is on the Broad Gauge and hence connected to all the metro cities of India. You can reach Gujarat from Delhi by Shatabdi Express.

Best time to visit-Between October and March.

Accommodation-Accommodation for tourists in Gujarat ranges from five star deluxe hotels to budget hotels. Heritage hotels also offer immaculate hospitality to guests.

In summers- Max 49 °C Min 30 °C

In Winters- Max 29 °C Min 12 °C

Rainy season starts around in mid JuneRainy season-

Weather

Global GarbaKite FestivalRann UtsavTarnetar Fair Vautha Mela

Various festivals and fairs

Local Sightseeing

Hill Stations

Wilson HillsSaputaraPavagadh

Laxmi Vilas PalaceGandhi Ashram

Heritage Sites

Wildlife Tourism

Gir National ParkMarine National ParkVansda National ParkNalsarovar Bird SanctuaryKutch Bustard SanctuaryBlackbuck National Park

Religious Places

DwarkaDakorAmbajiShankheshwarSomnathSun Temple, ModheraAkshardham(Gandhinagar)