Transforming Business with Cognitive APIs: What Innovative Business Strategies Cognitive APIs...

What Innovative Business Strategies Cognitive APIs Facilitate

Manish GoyalHead of Product ManagementIBM Watson Developer Cloud

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Competitors will continue to accelerate disruption and blur the lines among categories

“The biggest threat is new competitors that aren’t yet classified as competitors.”

—Piotr Ruszowski, chief marketing officer,Mondial Assistance, Poland

expect more competitors from outside their industry, while only 29 percent expect more competition from within their industry.

54%of CxOs

SOURCE Redefining Boundaries: Insights from the IBM Global C-‐suite Study,” IBM Institute for Business Value, September 2015

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Three- to five-year strategiesfor CxOs:

They’ll be hampered by limited insights when only:

CxOs sense the opportunity, but are limited by lack of visibility

80 percent are set on being the first to market with innovation

66 percent plan to focus more on customers as individuals

81 percent expect to shift to more digital, virtual client engagement models

51 percent draw on customer feedback

39 percent draw from adjacent industries

29 percent draw from blogs and social media sites

SOURCES Redefining Boundaries: Insights from the IBM Global C-‐suite Study,” IBM Institute for Business Value, September 2015.

Data that’s coming

Customer recordsTransactional systemsPredictive modelsInstitutional expertiseOperational systems

NewsEventsGeospatialWeatherSocial media

Internet of ThingsSensory dataImagesVideoSpeech

Data outside your firewall

Data you possess +

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+

Digital intelligence provides enterprises competitive advantage

Structured and active Unstructured and dark

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Add completely new abilities to your business technologies

Programmable computing responds to requests and makes determinations, analyzing data according to predefined parameters.

Cognitive systems

interact with humans naturally to interpret data,

learning from virtually every interaction and proposing new possibilities through probabilistic reasoning.

Cognitive APIs

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Need a nice graphic of all our APIs

What’s corporate using?

Sue / Mackenzie?

Shift technology’s role

from enabler to advisor

Cognitive business The next evolution of human

and systems capabilities, where technology enhances, scales and accelerates

human expertise7

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Today’s industry leaders recognize the gap in their organizations’ abilities

50%say available data limits confidence in strategic decisions

95%plan to invest in cognitive

Healthcare

SOURCES cited in notes

believe they can’t deliver on consumer expectations


Retail

60% 30%say the quality of data is insufficient for business model innovation


Insurance

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Seize opportunities for disruption before your competitors do

Amplify knowledge,reimagine workflows

Transform the enterprise

Cog

nitiv

e B

usin

ess

Accelerate learning andscale expertiseInstitute processes and operations with learningbuilt in

Deepen relationships through interactive, personal engagement

Develop applications, products and services that read, see, talk, hear and learn

Discover and explore intelligently to unlock new business models and accelerate evolution

Become indispensable to users and customers

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Elemental PathToys that genuinely interact with children

The vision We can change the way that children learn by changing the way they play.

The disruptionElemental Path built the first WiFi-enabled toy that holds conversations with kids—responding to questions with developmentally appropriate content.

The result: CogniToys can evolve over time to take on a unique personality based on a child’s interactions, helping her develop language and mathematics skills.

Educational content framework

IBM Watson™ APIs

IBM Watson Developer Cloud+ +

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The vision Garner the collective intelligence of shoppers everywhere to identify trends

The disruptionDeliver daily feeds of fresh shopping insights into what products are trending, why, and where trends are headed

IBM Watson TrendGift guide for holiday heroes


The result: More personalized customer experience and service

Social networks, blogs, forums, comments, ratings, and reviews

IBM Watson APIs


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ROSS IntelligencePower through legal research

The vision Enable lawyers to perform comprehensive legal research more quickly and effectively than ever before

The disruptionDraw from legislation, case law and secondary sources, answering natural-language queries with citations and recommended reading, monitoring law developments 24x7 and alerting researchers to relevant changes

The result: Reduced research time from hours to seconds, allowing teams to service more clients, with clients seeing lower legal fees

Entire body of law

IBM Watson APIs



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The visionImprove the accuracy of supply chain forecasting with a deeper understanding of how weather, local events, and social media can predict customer behavior

The disruptionHyper-localized insights that are now built into supply chain models

A retailerCreating a cognitive supply chain

The result: Decreased demand-forecasting errors by 50 percent

Supply chain operational data

TwitterThe Weather Company

Local events

IBM Watson APIs+ +


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IBM Technical Support ServicesDelivering accurate answers instantly

The vision Shorten the distance between issue and resolution by elevating the expertise of the Technical Support Services (TSS) organization

The disruptionEnable agents and customers to ask questions about problems in natural language and receive solutions prioritized based on the likelihood of success

The result: Stronger customer relationships driven by reduced call time and increased rates of first-time fixes

Technical support knowledge bases

IBM Watson APIs+


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Baylor College of MedicineAccelerate disease treatment research

The vision We can identify a new path for generating scientific questions to accelerate the development of new, effective treatments for disease.

The disruptionWatson technology assisted researchers by reading 70,000 scientific articles to find new proteins that could be helpful in the fight against cancer.

Baylor Knowledge Integration Toolkit

Medical journals

IBM Watson Discovery Advisor™+ +

The result: Seven new proteins were identified in less time than it historically took to discover one.

Transform the enterprise

Let cognitive abilities take root to set disruption in motion.

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“IBM’s Watson is already being used to apply cognitive computing in a wide range of industries and technologies, from education to banking to winemaking to urban planning, and so much more.” Fast Company

“Cognitive everything—by 2018, over 50 percent of developer teams will embed cognitive services in their apps (versus 1 percent today), providing U.S. enterprises with over USD$60 billion in annual savings in 2020.” IDC

“We wanted it to be more personal and intuitive with natural language…. the results change dramatically as more questions are asked. And customers can ask questions which would not be possible with filters.” Cal Bouchard, The North Face


The cognitive era is here. You must be an active participant in it to be a beneficiary of it.

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Welcome to the cognitive era

Join us on the journey

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Q&A Session

Questions on Cognitive Computing?

Submit on-screen

We’ll be answering your questions shortly!

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Next StepsUpcoming Sessions in Thought Leadership Webinar Series:

http://www.pages03.net/ibmwatson/thought-leadership-web-series/

Your Cognitive Future Part I - The Evolution of Cognitive Computing:

http://www.pages03.net/ibmwatson/the-evolution-of-cognitive-computing/

Your Cognitive Future Part II - Kick Starting Your Cognitive Journey:

http://www.pages03.net/ibmwatson/kick-start-your-cognitive-journey/

Thanks for attending!

Manish GoyalHead of Product, Watson Developer Cloud

IBM Watson Group

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Appendix

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To outthink challenges, competitors and limits, you must conceive of new opportunities you couldn’t imagine before.

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Cognitive systems are fundamentally different from what you have today

Adapt and make sense of all data;; “read” text, “see” images and “hear” natural speech with context

Understand

Reason Interpret information, organize it and offer explanations of what it means, with rationale for the conclusions

Learn Accumulate data and derive insight at every interaction, perpetually

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Think of all that has been accomplished using only

a fraction of the available data

Unlock the possibilities.

Cognitive computing unlocks the potential in all data

What answers lie in the 88% that is dark?1

By the year 2020, about 1.7 MB of new information will be created every second, for every human being on the planet.2


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The vision We can improve the effectiveness of Bumrungrad oncologists overloaded with patients and strapped for time to customize treatments based on the latest medical research.

The disruptionThe expertise of the very best oncologists from Memorial Sloan Kettering is now in the hands of physicians.


Bumrungrad International HospitalElevate the ability of physicians

The result:More than one million patients received more informed, personalized treatment plans.

Patient data Memorial Sloan Kettering cancer expertise

IBM Watson for Oncology+ +

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Enhance, scale and accelerate human expertise to empower all people, all roles.

Go beyond analysis to hypothesis, conclusion and action—in weeks instead of months or years

Collate decades of knowledge and data to create an evidence-based, virtual advisor and elevate entire

teams to the level of your best experts

Teach your system to learn and uncover patterns and insights from all kinds of information such as research data, images and notes

Build workflows that can be coached by humans to grow ever more effective, safe or productive with each interaction

Pick your starting point

Evaluate and curate data and knowledge

Ready your organization

Apply cognitive technology

Enhance and expand

“I want to become indispensable to users and customers.”Build cognitive apps today with Watson APIs

Select the appropriate Watson APIs to build your cognitive app;; identify the knowledge and content to form a knowledge base - collect both internal and external data sources.

Configure and train new cognitive applications.

Test and validate your new cognitive app through end user engagement.

Validate usage benefits. Deploy and expand to other domains across the organization.

“I want to amplify knowledge and reimagine workflows.”Give workflows cognitive capabilities

Locate and curate data;; identify gaps and prepare for integration with existing systems.

Define the community and implementation plan –emphasizing the newvalue from cognitive workflows.

Deploy and manage, while driving usage and iterative learning.

Decide if the cognitive workflow you’ve deployed creates new opportunities for further development and adoption.

“I want to transform the enterprise.”Construct a cognitive system

Complete formal strategy assessment. Collect, ingest, curate, annotate and build out enterprise-wide taxonomies and ontologies.

Adopt and invent all-new processes, content and roles that will enable you to think and act differently in a cognitive era.

Define and execute staged roll-out. Instrument metrics and KPIs.

Collect and address metrics and KPIs. Periodically update functionality and training to tune for new content. When ready, deploy and expand to other domains.

Assess your foundation Data Development Hybrid cloud

infrastructure Security Education

Develop your cognitive strategy

Identify a problem to solve that will lead to critical breakthrough

opportunities.

Cast a vision. State a clear use case, secure

executive support, plan for adoption and

deployment.

Champion a new culture. Prepare

people for new ways of collaborating with

technology.

How to begin your cognitive journey

Give workflows cognitive capabilities

DataIBM Watson Developer Cloud IBM Bluemix®

IBM Watson Ecosystem

Build cognitive applications today with Watson APIs

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Data

IBM Cognitive Business Solutions Watson Engagement Advisor Watson Health

Watson Discovery Advisor IBM Power Systems™ and Storage

IBM Global Technology Services

Construct a cognitive system

Activate cognitive technology in your business with the right ingredients

Hybrid Cloud Infrastructure (SoftLayer®, IBM Systems)

Security Intelligence (QRadar®)

DataIBM Marketing and Commerce clouds IBM advanced analytics solutions Partner apps, Powered by Watson

IBM Internet of Things FoundationWatson Explorer

IBM Global Business ServicesIBM Global Technology Services

Transforming Business with Cognitive APIs: What Innovative Business Strategies Cognitive APIs...

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