APIs, Microservices and the Serious Business of Play, Brick by Brick
The Business of APIs
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Transcript of The Business of APIs
The Business of APIsHOW COMPANIES ARE TRANSFORMING THEMSELVES
SAI KOPPALAAPIGEE PRODUCTS
API CITY TOUR 3
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
4 Billion
2 Billion
8 Billion
6 Billion
12 Billion
10 Billion
16 Billion
14 Billion
20 Billion
18 BillionWearables
Smart TVs
Internet of Things
Tablets
Smartphones
Desktops & Notebooks
BI Intelligence, assembled from Gartner, IDC, Strategy Analytics,Machina Research, company filings,, IBN estimates
Context: Change is accelerating
API CITY TOUR 4 ©2015 Apigee Corp. All Rights Reserved.
Every company needs to be AGILE
4
Digital disruption is a reality
Customer expectations have changed
Business needs toconstantly evolve
API CITY TOUR 55
enable our teams to deliver faster with
consistent APIs that hide the complexity of our
30+ systems .
60%Faster
time to market5 year
expected revenue
Faster Go-to-Market with Apigee
1.2B£ 7B+API calls per
month
API CITY TOUR 66
migrating our internal, global systems to next gen cloud became a lot
easier with APIs.
640On premises systems
moved to cloud5 year
TCO Reduction
Faster Go-to-Market with Apigee
35B¥ 4800Batch file
integrations removed
API CITY TOUR 77
created a new revenue channel for our business in a scalable manner with
APIs.
75%faster
time to marketActive
developers
20,000+ 2 mo.Launched
SMB offering
API CITY TOUR 8 ©2015 Apigee Corp. All Rights Reserved.
APIs are critical for your digital and cloud initiatives
ON PREMISES/ PRIVATE CLOUD
APP
APP
APP
APP
APP
API PLATFORM
PARTNER
PARTNER
PARTNER
PARTNER
APP
APP
APP
API CITY TOUR 9 ©2015 Apigee Corp. All Rights Reserved.
Not all APIs have equal impact
9©2015 Apigee. All Rights Reserved.
Developers
Dig
ital i
mpa
ct
Can I provide API access to a service?
Can I make API easy to consume and reuse?
Can I drive revenue with this API?
Can I create APIs that create an ecosystem?
# APIsFew
Some
Many
All
API CITY TOUR 10 ©2015 Apigee Corp. All Rights Reserved.
Your API portfolio determines digital success
10©2015 Apigee. All Rights Reserved.
Developers
Dig
ital i
mpa
ct
APIService
APIProduct
Can I provide access to a service?
Can I make it easy to consume and reuse?
API CITY TOUR 11
API Product
API Menu
API CITY TOUR 12 ©2015 Apigee Corp. All Rights Reserved.
Your API portfolio determines digital success
12©2015 Apigee. All Rights Reserved.
Developers
Dig
ital i
mpa
ct
APIService
APIProduct
APIChannel
Can I provide access to service?
Can I make it easy to consume?
Can I drive revenue with this API?
API CITY TOUR 13
API Channel
API Pricing
API CITY TOUR 14 ©2015 Apigee Corp. All Rights Reserved.
Your API portfolio determines digital success
14©2015 Apigee. All Rights Reserved.
Developers
Dig
ital i
mpa
ct
APIService
APIProduct
APIChannel
APIEcosystem
Can I provide access to service?
Can I make it easy to consume?
Can I drive revenue with this API?
Can I create a network effort with
APIs?
RewardsBuy More
Balance® Rewards APIPhoto Prints API Rewardsearn on checkout
Buy More print photos in store
Prescription APIScheduler API
Alert
Alert prescription refill ready
Scheduleflu shot in clinic
API CITY TOUR 16 ©2015 Apigee Corp. All Rights Reserved.
API EcosystemStore + mobile + online spendmore than store-only customer6x
Apps are 41% of 2.0 million digital visits per day 41%
Fills >1 Rx/sec from a mobile device>1
Rx/sec
Patients access Rx from 3rd party apps40m
33 million downloads
#3 most downloaded consumer app 2015
South by SouthwestAppy Award 2013
Apple “Top App”2012 & 2013
Top retail app
Best integrated mobile experience 2013
©2008-16 Apigee Corp. All rights reserved.
16
Partners building on these APIs100+
“Can I create network effects with partners?”
API CITY TOUR 17 ©2015 Apigee Corp. All Rights Reserved. 17
Amazon’s API ecosystem is a classic example
API CITY TOUR 18 ©2015 Apigee Corp. All Rights Reserved. 18
Amazon’s internal API ecosystem!
API CITY TOUR 19 ©2015 Apigee Corp. All Rights Reserved. 19
And is managed by their internal API platform
20
AT&T
33% Fortune 100
50% Top 10 Telcos
60% Top 10 Retail
Getting Value from API Platform
21©2015 Apigee. All Rights Reserved.
57%
Distributed Network
Caching
Quota Mgmt
28%
74%
68%
85%
Transformations
Business Logic
38%Data Persistence
AGILITY APP RESPONSIVENESS
74%
72%
OAuth
Threat Protection
78%Spike Arrest
SECURITY
Partner / Ecosystem
56%
Customer Experience
39%
Internal Efficiency5%
DIGITAL USE CASES
API CITY TOUR 22 ©2015 Apigee Corp. All Rights Reserved.
Digital Strategy
Workshops
Rapid Launch
Workshops
Apigee Accelerator
Program
API Accelerators
Apigee Community Fastest Growing API Community
Digital Knowhow
Instantly Access Industry Best Digital & APIs Expertise
Customer Forums
Apigee Institute
Open Source Projects
Assurance Program
API CITY TOUR 23 ©2015 Apigee Corp. All Rights Reserved.
Takeaways
03
02
01 APIs are building blocks for digital and cloud
APIs are products and channels
API platform is critical for business & IT agility
Thank you@saikoppala
https://community.apigee.com