Transferring the right disaster information
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- 1. Transferring the Right Disaster Information The Native American Project Albert Simard International Disaster Reduction Conference Davos, Switzerland-Aug. 27-31, 2006
2. GDIN Information Rights Providing the right information, to the right person, in the right format, at the right time and place, to make the right decision. What does that mean and how do we do it? 3. Information Transfer -Environmental Scan
- So much new information is being created that it is impossible for professionals to keep up to date.
- Passive dissemination of information is generally ineffective.
- There are many barriers to implementing new information.
- Information transfer is not well understood.
- No approach for transferring information works best in all situations.
- Information transfer must involve collaboration among all stakeholders.
4. Communication Complexity
- How accurately can information be disseminated?(transmission problem)
- How well does the information convey a desired meaning? (semantic problem)
- How much does the received meaning affect outcomes?(effectiveness problem)
From: Shanon & Weaver (1999) 5. Information Transfer - Myths and Reality
- Disseminating information(passive)
- Myth:If it is available, they will access it.
- Reality:Not necessarily
- Message attributes(neutral)
- Myth: If providers understand it, so do users.
- Reality: Not normally
- Achieving outcomes(active)
- Myth:If they have it, they will use it.
- Reality:Not unless they want it.
6. Dissemination Questions
- Awareness Do natives know it exists?
- Search -Can they find it?
- Accessibility Do they have access permission?
- Networks Are natives connected?
- Formats -Can they read it?
- Systems Can they analyze it?
- Cost-Can natives afford it?
- Processes Can they accept it?
Dissemi-nation 7. Who Does What
- Providers Organizations who make disaster information available to and accessible by users.
- Transact Carry out business to enable the transfer of rights to use disaster information.
- Transfer Deliver, distribute, or disseminate outputs to users.
- Interact Enhance the ability, readiness, or willingness of external users to understand and apply information to solve their problems.
- Users Organizations who use disaster information to accomplish objectives, achieve outcomes, or derive benefits.
Dissemi-nation From: NRCan (2006) 8. Sharing
- Synchronous (Rich)Two-way communication with virtually no time delay, allowing real-timeresponse .
Asynchronous (Reach)Two-way communication with a time delay, allowing response at users convenience. 9. Communication Channels
- How will outputs and services be provided? One way or many? Push or pull? Synchronous or asynchronous?
Dissemi-nation 10. Alerts and Warnings
- Pushing watches or warnings
- Everyone must be contacted
- Message must be absolutely clear
- Recipients must respond immediately
- Site visit
Dissemi-nation 11. Information Meaning
- Source (authority, trust, research, program)
- Quality(authoritative, complete, accurate, reliable)
- Utility(relevance, accessible, usable, timely)
- Scale(space, time, complexity, magnitude, hierarchy)
Meaning From: NRCan (2006) 12. Audiences
- Internal users leader, manager, planner, advisor, coordinator, worker
- Intermediaries native groups, governments, business, practitioners, trainers, researchers, media, NGOs, international groups
- Clients native groups, governments, business, practitioners, educators, researchers, NGOs, international groups
- Personal interests social, community, well being, safety, employment, education, consumerism, ownership, environment, age, recreation, traveling
Meaning From: NRCan (2006) 13. Audience Characteristics
- Who are the people you want to reach?
- What motivates them to take action?
- Who do they listen to opinion leaders?
- Are they permanent or transient?
- Are they partners? Clients? Stakeholders?
- What is their level of professional knowledge?
Meaning 14. Relationships
- Interacting across networks,communities, disciplines, organizations
- Developing and nurturing relationships among individuals and groups
- Building and maintaining trust and confidence
- Understanding wants and needs of providers and users
- Partnerships, joint activities, sharing, exchanging
Meaning Information transfer depends on: 15. Information Use Context
- Needs information is needed to solve a problem
- Wants information is wanted to solve a problem
- Culture information is compatible with culture
- Beliefs information does not contradict beliefs
- Trust the provider and the information are trusted
- Knowledge user knows how to use the information
- Capacity user has capacity to use the information
Outcomes 16. Using Information
- Internally lead, manage, prepare plans, advise, coordinate, work
- Professionally govern, commercialize, manage, study, report, interact, educate, advocate, intervene
- Personally Interact, thrive, be safe, work, learn, purchase, own, monitor, participate, recreate, travel
Outcomes From: NRCan (2006) 17. Information Outcomes
- Disaster outcomes stewardship, competitiveness, preservation, conservation, development, policies, strategies, management, consensus, position, awareness, risk, supply, infrastructure, productivity
- Societal benefits state of society, the economy, the environment, and infrastructure; social, economic, environmental, and institutional sustainability
- Personal benefits individual, community, societal, balance sheet, net worth, environmental conditions, environmental trends
Outcomes From: NRCan (2006) 18. Conclusion
- The right information in the right format, to the right people, at the right time and place, to make the right decision means that we must provide:
- Information that natives can easily access, is compatible with existing capacity, and is affordable.
- Information from trusted, authoritative sources that is understandable, complete, and reliable.
- Information that meets native needs, fits their ways of working, and is useful for solving their problems.