TradeDoubler present
Transcript of TradeDoubler present
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TradeDoubler present
New ways to turbo-charge your affiliate campaigns
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TradeDoubler present
New ways to turbo-charge your affiliate campaigns
Agenda
Product level Commissions – ROI 2.0
Yahoo! Search Submit Pro – Paid Inclusion
Mobile – Mobile in the affiliate channel
Questions
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TradeDoubler present
| Product level commissions|
Sanjit Atwal Publisher Development Manager
TradeDoubler
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| Product level commissions |
1-6767Bruce Springsteen Working on a dream
Special commission: 7%
1-23451-45671-4567........
1-93451-67671-3267........
4-23452-45671-7567........
1-23451-45671-4567........
Books CDs Magazines DVDs
2% 2.5% 4% 3%
Existing functionality Commission defined by category
New functionality Commission defined on distinguished products overwrite default levels
1-2345Andy McNabbBravo Two Zero
Special commission: 10%
2-4567Steven SpielbergClassic Box Set
Special commission: 4%
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| Product level commissions |
What does this mean....?
Advertisers benefits
Structure affiliate strategy around higher margin products
Drive promotions for specific products / ranges / brands
Incentivize publishers to push the highest earning products
Track multi-basket items using a more efficient technical solution
Publisher benefits
Focus attentions on higher commission products to optimize their earnings
Gain clear reporting on top performing products across more programs
Identify programs with promotions and specific initiatives to push
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| Questions? |
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Quamediagroup & TradeDoubler present
| Yahoo! Search Submit Pro|
Dan Thut Client Service Director
Quamediagroup
Sanjit Atwal Publisher Development Manager
TradeDoubler
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Search QueryThis is... What... would show up in Yahoo’s normal... search listings...www.URL.com
Search QueryThis is... What... would show up in Yahoo’s normal... search listings...www.URL.com
| Yahoo! Search Submit Pro |
search query Web search
Yahoo’s Normal URL Index
Search QueryThis is... What... would show up in Yahoo’s normal... search listings...www.URL.com
Search QueryThis is... What... would show up in Yahoo’s normal... search listings...www.URL.com
Dedicated Search Submit Pro URL Index
Click Here for your Search QueryWith Search Submit Pro your ad will be enhanced, optimised and targeted to your customerswww.URL.comProducts A Services AProducts B Services BSpecial Offers Contact UsRegister Login
Click Here for your Search QueryWith Search Submit Pro your ad will be enhanced, optimised and targeted to your customerswww.URL.comProducts A Services AProducts B Services BSpecial Offers Contact UsRegister Login
?
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| Yahoo! Search Submit Pro |
Merchants cannot run Search Submit Pro directly with Yahoo!Merchants cannot run Search Submit Pro directly with Yahoo!
SalesSales
TrafficTraffic Pre-SSP
Post-SSPPre-SSP
The average client tracks 107.6% more Sales via Yahoo! when using Search Submit Pro
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| Yahoo! Search Submit Pro |
Case Study - Dell
TradeDoubler & Quamedia group were awarded the YSSP duties for the Dell affiliate programme for the 1st August 2009
In that time the partnership has driven over £300,000 incremental revenue for the affiliate programme
YSSP is now a fixed part of the Dell European affiliate strategy
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Enhanced copy includes sales message
Calls to action clearAdded value propositionsProduct diversification focus Quicklinks give users access to
deeper content
| Yahoo! Search Submit Pro |
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| Yahoo! Search Submit Pro |
Does the Microsoft-Yahoo deal affect SSP?
• No. Any changes made to either search engine will commence in 2011, so Yahoo and its products will run as normal until then.
• There is a high possibility that SSP will run on the ‘combined’ search engine, due to its great potential.
• Hence, the deal will expand SSP’s audience – i.e. there will be more search-users to target!
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| Questions? |
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Somo & TradeDoubler present
| Mobile in the affiliate channel|
Andrew FrenchSales Manager
Somo
Sanjit Atwal Publisher Development Manager
TradeDoubler
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• 16 million people in the UK browse the mobile internet each month *
• Mobile advertising was worth £28.6m in 2008, up 99.2% year on year**
*(June 2009: Comscore) / ** IAB
A huge opportunity to reach millions of consumers
| How big is the market? |
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• High speed networks
• Unlimited data packages
• Compelling new devices (iPhone)
• Scale and targeting
• Tracking and standards
• Real success stories
Massive strides forward over the past two years
| What is driving this change? |
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Source: Dynamic Logic Market Norms for Online
Mobile drives new sales and
great awareness
| A consumer channel of choice |
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Branding andCommunication
Channels
SMSMMSAlerts
Data captureCompetitions
QR CodesReverse-billing
Couponing
Mobile Presence
Tactical splash pagesFull site builds
Full payment & billing facilities
iPhone, Blackberry, Android & Ovi Apps
| Mobile marketing mechanics |
Use specialist ‘best of breed’ suppliers to deliver!
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| Advertisers – if you build it, they will come... |
• Right now, mobile media campaigns are;– Low cost and low risk– Truly scalable– Easily optimised– Highly customisable
• Mobile advertising is proven to generate low-cost high-quality leads
• Mobile campaigns support other marketing activities extending the reach considerably
• Mobile has minimal wastage as the geo/ demo targeting is better than any other advertising medium
Mobile is proven to deliver huge awareness and consumer response
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• The Mobile channel is a new source of traffic
• Valuable transactions are taking place now
• Can drive mobile traffic onto net, and to call centres – in return for
CPA
• Mcommerce sites can track transactions (where there is one!)
• Greater opportunity in lead generation
| Publishers – now’s the time! |
____________________________________________________
Your technology, search and content skills are needed!
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| Mobile in the affiliate channel |
Mobile Publisher TradeDoubler
td Talk number
Mobile drove 24% more qualified calls
than the next leading online publisher
running td Talk on the Dell programme
Mobile search & td Talk
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Consumer journey: banner advertising campaign
(1) Targeted Advertising
Targeted “3 step” response campaign will drive leads straight to the Dell call centre
(2) Direct Response Mobile Site
(3) Dell Call Centre
| Mobile in the affiliate channel |
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| Questions? |
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| Thank you for
listening!|
Andrew FrenchSales Manager
Somo
Sanjit Atwal Publisher Development Manager
TradeDoubler
Dan Thut Client Service Director
Quamediagroup