Trade Stand Training Presentation

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    ExCeL Exhibition Centre, Docklands

    Building YOURWealth

    Trade Stand Training (TST) Ltd.

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    ExCeL Property Investor Show 2007 Stats

    Each ASM needs toVisitor Numbers 14812

    Age Profile: 2,468 M&G per show18-25 4.11%

    26-35 31.25% 823 M&G per day

    36-45 34.84% 87% fit our age profile

    46-55 21.77% 103 M&G per hour

    56-65 7.24%

    65+ 0.82% 1.7 M&G per minute

    Income Profile:

    95k pa 22.12%

    Property Ownership Profile

    Own 1-3 properties 60.52%

    Own 4-6 properties 17.82% 100% fit our criteria

    Own 7-9 properties 6.19%

    Own 10+ properties 10.50%Purchasing Intentions

    Planning to buy during next 12 months 80.42% 80% can buy now

    Liquid cash available to invest

    200k 14.02%

    11,849 ProspectsThat's a lot

    of hand

    shaking..!

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    Meet & Greet

    Step up to the prospect (right in the walk

    path), hand held out, and big smile, shaketheir hand and say with bags of confidenceand a big smile:

    Hi, Im.., from .....................

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    Fact Find (Patrol Zone Questions)

    Are you a...........? What are you looking for?

    When are you looking to.........? How much do you want to ..........?

    Have you........................? How much have you...............?

    Afternoon Questions Have you had a good look around the show?

    What have you found of interest?

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    Big No-Nos How are you? Can I help you? How you doing?

    Non words Buy invest is a more suitable word Yes, but say it back, agree & outweigh

    The only reason for these questions is to find out if we are talking to the

    MAN The person with the Motivation, Authority and the Need to invest

    Some prospects are enthusiastic..and demand a pitch...!

    If you feel they are qualified then you can move onto the 1 minutepitch

    Some Donts

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    1-Minute Pitch (fact find) We can take 16,000 of an investors money and turn that into 692,000 in around a ten year

    period, would you be interested to know how we can do that? Well, let me show you.

    Sales Tool Financial spreadsheet of a luxury room (135,000) stapled with a growthspreadsheet

    We take 16,000 of investors money and we turn that into a property value of 108,000. Ondelivery it will be worth 137,214.

    If you keep that property for a period of ten years, without having to put any more money into theinvestment, the property will be worth344,722, thats a net profit of 229,619

    Thats not all; it also provides some rental income of 57,562. If we add these together you willmake nearly287,181

    On this mornings exchange rate that is a profit of 229,745 was from an initial investment of16,000 and thats just on one property. 1,435% return on investment. Would that be ofinterest to you?

    Roll into the three minute pitch

    Fact Find (Patrol Zone Questions)

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    Enemy

    Enemy

    Show EntranceEnemy

    Patrol Zone

    Killing Zone

    Assassin Assassin

    Assassin

    Assassin

    Cut Off Point

    Cut Off Point

    PROSPECTS

    PROSPECTS

    Enemy

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    Match 3 Minute Match (In the Killing Zone)

    Sales Tool Pitch book open at glossy flyer over a double page spread

    This is an investment in a safe & secure area WHICH MEANS THAT it is a low riskinvestment.

    Invest in an area which has strong capital growth performance WHICH MEANSTHAT (ensuring) you will maximise your ROI.

    We offer a low deposit WHICH MEANS THAT only a small amount of your capital is

    tied up. The mortgage is from 4.5% and it's approved upfront WHICH MEANS THAT(therefore) you will have a mortgage in place going into the investment based on thecurrent value and lower repayments (interest only).

    This investment comes with full property management services WHICH MEANSTHAT (so) it is a true armchair investment.

    It has exceptional long term rental income WHICH MEANS THAT all of yourexpenses will be covered by the income.

    Would you like to know more? This is a test close and MUST be asked

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    WHICH MEANS THAT- is just for rehearsal

    1. Any words longer than three syllables

    should be taken out and replaced (if youcant say them smoothly)2. Anything that doesn't flow should be

    changed to suit you

    3. It has to be saidout loud10 times

    Which Means That

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    Couple of points

    This pitch, including actionsmust be rehearsed How you work the pages in the folder How you point to the numbers on the finance sheets How fast you talk How you deal with questions How you deal with objections How you hold the folder How you guide the prospect to the killing zone Familiarity with the sales folder much be rehearsed at least 10 times (out

    loud) before the show. Practice with a partner, a son/daughter, a friend,dinner party guests. Please do not come to the show expecting to be perfectwithout PREP & PLAN..!

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    Rehearsal & Test

    Check in to Ibis Hotel

    Thursday 2.00pm, Novotel Bar Area,upstairs (next door to Ibis)

    Check in to the IbisRehearsal and test at the Novotel

    These hotels are next door to each otherhotel car park will be free to you

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    What are the Show hours?

    2.00pm 5.00pm, Thursday Novotel

    Show Timings:

    10.00am 6.00pm Friday, 19th Sept10.30am - 5.30pm Saturday, 20th Sept10.30am - 4.30pm Sunday, 21st Sept

    Please be at your post 30mins beforeshow time, an hour on day one.

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    4 Deals = 12,000

    Lets make some money

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