Trade Marks and Logotypes Guidelines for Use - BlueScope...Product logos are not text Product logos...
Transcript of Trade Marks and Logotypes Guidelines for Use - BlueScope...Product logos are not text Product logos...
CORRECT USE OFTRADE MARKS
Following is a quick guide to
trade mark use. Please check
your usage against this list to
ensure we all uphold our
good name.
✔ A trade mark is an adjective – not
a noun or a verb. BlueScope Steel
coated products trade marks must
be followed by the word “steel” –
eg: The corrosion resistance of
ZINCALUME® steel is remarkable.
✔ There are no alternative spellings
of a trade mark –
eg: COLORBOND® steel
not
COLOURBOND® steel
✔ A trade mark must be distinguished
from the text by presenting it in
capitals – eg: Specify and use only
ZINCALUME® steel.
✔ Every time a registered trade mark
appears in text, it must be followed by
an ® symbol – eg: AQUAPLATE® steel.
✔ Material in which a trade mark appears
must be footnoted to give ownership
– eg: COLORBOND® is a registered
trade mark of BlueScope Steel Limited.
Trade Marks and LogotypesGuidelines for Use
AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,
TRUECORE® steels, Permagard®, Thermatech® and BlueScopeare all registered trade marks of BlueScope Steel Limited.
BlueScope Steel Limited ABN 16 000 011 058.
© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission
of BlueScope Steel Limited.
BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999
Product logos are not textProduct logos must not be used as
a word within a block of text. The
logotype should be considered as a
visual representation of our brand and
not as a word of text. The following
examples are incorrect uses of our
product logotypes:
This house has a roof. ✗
fencing for your home. ✗
Never distort or changethe logoNever distort or use our logotype in
any way other than as outlined in
these guidelines:
Trade mark logotype forCOLORBOND® steel The “COLORBOND®” logo must not
be used in any form other than those
shown in the following examples.
Colour usage of THE logotype
The ‘O’ in the “COLORBOND®”
logotype can be created through two
different colour processes:
PMS: Pantone Warm Red
CMYK: 79% Magenta and 91% Yellow
Colour version reversedout of SOLID
Black is the preferred background colour
when the logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Mono usage of the logotype
For black use of the logotype, the ‘O’
has a 50% screen of black.
Mono version reversed out of solid
When reversing the logo out of black,
the ‘O’ has a 50% tint of black.
BlueScope Steel has established
an outstanding reputation as a
manufacturer of the finest quality
steel products. Millions of dollars
have been invested into the
research and development of
some of the most respected
products in the world today.
And, as with any fine product,
the guarantee of quality is
assured by their instantly
recognisable trade mark and
logotypes.
The following pages show you
how to correctly use the
BlueScope Steel coated product
logotypes and trade marks and
gives you some examples of
practical ways they can be
utilised.
TRADE MARKS –A USER’S GUIDETrade marks such as COLORBOND®
steel and ZINCALUME® steel give
everyone involved in their sale and
installation a distinct competitive
advantage. They are statements to the
purchaser that the products represent
a certain standard of quality and
reliability of manufacture.
Incorrect use and the failure to take
the proper precautions for protection,
may place the trade marks at risk of
becoming just a generic name for
similar steel products. That is why it is
vital to protect and strengthen their
good name.
Outlined in this section are BlueScope
Steel’s simple rules and standards for
trade mark usage. Please follow these
guidelines whenever you use our
trade marks.
A trade mark is always spelt correctlyA trade mark can only ever have one
correct spelling. For example,
“COLORBOND®” must never be spelt
with a ‘U’, or be split into two words.
A trade mark and its symbolA trade mark must always be followed
by an ® symbol if registered, or
alternatively a ™ or an asterisk (*)
if waiting for full registration. Where
computer systems are unable to
replicate the ® symbol, the letter R
placed within brackets, eg: (R) is
acceptable.
The applicable symbol must appear
next to the mark every time it is used.
A trade mark is always an adjectiveAny BlueScope Steel product trade mark
must never stand alone as a noun, nor
should it be used as a verb.
For example, the correct usage is
“The roof is made from COLORBOND®
steel” not “The roof is made from
COLORBOND”. Or “Select
COLORBOND® steel for your roof today”
not “COLORBOND your roof today”.
Or “it’s a COLORBOND® steel roof”
not “a COLORBOND® roof”.
Thermatech® solar reflective technology
used on COLORBOND® steel can be
referred to as Thermatech®.
A trade mark is alwaysdistinguishedBecause trade marks are special,
it is important to treat them that way.
When the trade mark appears in text,
it must be followed by its normal product
description, eg: COLORBOND® steel.
The trade mark must always be in
upper case to distinguish it from
the surrounding text.
A trade mark is alwaysfootnotedIn any material in which the trade mark
appears, it is also necessary to include
a footnote which identifies the product
as being exclusive to BlueScope Steel.
This footnote may appear in small type,
however it should not be omitted under
any circumstances, eg COLORBOND®
and ZINCALUME® steels are registered
trade marks of BlueScope Steel Limited.
LOGOTYPES – A USER’S GUIDEThe trade mark logotype can be thought of
as the visual or pictorial representation of
BlueScope Steel’s trade marks. Familiarity
with these logos can assist the customer
in making purchase decisions in favour of
products carrying the logo. To ensure that
a consistent visual identity is portrayed
for the BlueScope Steel coated product
brands and trade marks, thereby ensuring
maximum recognition, always observe
the following rules on logotypes.
The preferred use of the trademark logotype is in black
or it can be reversed outof solid
Black is the preferred background colour
when a logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Note: All existing trade mark logotypes
are available as a digital file. For more
information please contact your local
BlueScope Steel office.
Logotypes and preferred sizingThe minimum size of a logotype used in
literature and all other promotional items
should not be smaller than a cap height
of 6mm. Anything less, and the logotype
is too hard to read and difficult to use in
applications such as embroidery and
on computer monitors.
Below is an example of the minimum
logotype size requirements:
Clear Space around the logoTo make sure that the logotypes always
stand out, we have defined a clear space
around them that must be maintained.
This helps to increase effectiveness and
legibility by reducing the impact of text
or visual matter around them.
Below is an example of the clear space
required around a logotype:
Trade marked colour namesColour names for COLORBOND® steel
are all trade marked to help protect our
investment and further differentiate our
product fromour competitors. Current
colour names and trade mark registration
status is available online at
www.colorbond.com.
HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY
Full product description Normal product description
AQUAPLATE® polymer coated steel AQUAPLATE® steel
COLORBOND® pre-painted steel COLORBOND® steel
COLORBOND® Permagard® steel COLORBOND® Permagard® steel
DECKFORM® steel DECKFORM® steel
GALVASPAN® zinc-coated steel GALVASPAN® steel
ZINCALUME® zinc/aluminium alloy-coated steel ZINCALUME® steel
ZINCSEAL® zinc-coated steel ZINCSEAL® steel
GALVABOND® zinc-coated steel GALVABOND® steel
GALVALUME® zinc/aluminium alloy-coated steel GALVALUME® steel
TRUECORE® residential framing steel TRUECORE® steel
✗
✗
✗
✗
Product logos are not textProduct logos must not be used as
a word within a block of text. The
logotype should be considered as a
visual representation of our brand and
not as a word of text. The following
examples are incorrect uses of our
product logotypes:
This house has a roof. ✗
fencing for your home. ✗
Never distort or changethe logoNever distort or use our logotype in
any way other than as outlined in
these guidelines:
Trade mark logotype forCOLORBOND® steel The “COLORBOND®” logo must not
be used in any form other than those
shown in the following examples.
Colour usage of THE logotype
The ‘O’ in the “COLORBOND®”
logotype can be created through two
different colour processes:
PMS: Pantone Warm Red
CMYK: 79% Magenta and 91% Yellow
Colour version reversedout of SOLID
Black is the preferred background colour
when the logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Mono usage of the logotype
For black use of the logotype, the ‘O’
has a 50% screen of black.
Mono version reversed out of solid
When reversing the logo out of black,
the ‘O’ has a 50% tint of black.
BlueScope Steel has established
an outstanding reputation as a
manufacturer of the finest quality
steel products. Millions of dollars
have been invested into the
research and development of
some of the most respected
products in the world today.
And, as with any fine product,
the guarantee of quality is
assured by their instantly
recognisable trade mark and
logotypes.
The following pages show you
how to correctly use the
BlueScope Steel coated product
logotypes and trade marks and
gives you some examples of
practical ways they can be
utilised.
TRADE MARKS –A USER’S GUIDETrade marks such as COLORBOND®
steel and ZINCALUME® steel give
everyone involved in their sale and
installation a distinct competitive
advantage. They are statements to the
purchaser that the products represent
a certain standard of quality and
reliability of manufacture.
Incorrect use and the failure to take
the proper precautions for protection,
may place the trade marks at risk of
becoming just a generic name for
similar steel products. That is why it is
vital to protect and strengthen their
good name.
Outlined in this section are BlueScope
Steel’s simple rules and standards for
trade mark usage. Please follow these
guidelines whenever you use our
trade marks.
A trade mark is always spelt correctlyA trade mark can only ever have one
correct spelling. For example,
“COLORBOND®” must never be spelt
with a ‘U’, or be split into two words.
A trade mark and its symbolA trade mark must always be followed
by an ® symbol if registered, or
alternatively a ™ or an asterisk (*)
if waiting for full registration. Where
computer systems are unable to
replicate the ® symbol, the letter R
placed within brackets, eg: (R) is
acceptable.
The applicable symbol must appear
next to the mark every time it is used.
A trade mark is always an adjectiveAny BlueScope Steel product trade mark
must never stand alone as a noun, nor
should it be used as a verb.
For example, the correct usage is
“The roof is made from COLORBOND®
steel” not “The roof is made from
COLORBOND”. Or “Select
COLORBOND® steel for your roof today”
not “COLORBOND your roof today”.
Or “it’s a COLORBOND® steel roof”
not “a COLORBOND® roof”.
Thermatech® solar reflective technology
used on COLORBOND® steel can be
referred to as Thermatech®.
A trade mark is alwaysdistinguishedBecause trade marks are special,
it is important to treat them that way.
When the trade mark appears in text,
it must be followed by its normal product
description, eg: COLORBOND® steel.
The trade mark must always be in
upper case to distinguish it from
the surrounding text.
A trade mark is alwaysfootnotedIn any material in which the trade mark
appears, it is also necessary to include
a footnote which identifies the product
as being exclusive to BlueScope Steel.
This footnote may appear in small type,
however it should not be omitted under
any circumstances, eg COLORBOND®
and ZINCALUME® steels are registered
trade marks of BlueScope Steel Limited.
LOGOTYPES – A USER’S GUIDEThe trade mark logotype can be thought of
as the visual or pictorial representation of
BlueScope Steel’s trade marks. Familiarity
with these logos can assist the customer
in making purchase decisions in favour of
products carrying the logo. To ensure that
a consistent visual identity is portrayed
for the BlueScope Steel coated product
brands and trade marks, thereby ensuring
maximum recognition, always observe
the following rules on logotypes.
The preferred use of the trademark logotype is in black
or it can be reversed outof solid
Black is the preferred background colour
when a logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Note: All existing trade mark logotypes
are available as a digital file. For more
information please contact your local
BlueScope Steel office.
Logotypes and preferred sizingThe minimum size of a logotype used in
literature and all other promotional items
should not be smaller than a cap height
of 6mm. Anything less, and the logotype
is too hard to read and difficult to use in
applications such as embroidery and
on computer monitors.
Below is an example of the minimum
logotype size requirements:
Clear Space around the logoTo make sure that the logotypes always
stand out, we have defined a clear space
around them that must be maintained.
This helps to increase effectiveness and
legibility by reducing the impact of text
or visual matter around them.
Below is an example of the clear space
required around a logotype:
Trade marked colour namesColour names for COLORBOND® steel
are all trade marked to help protect our
investment and further differentiate our
product fromour competitors. Current
colour names and trade mark registration
status is available online at
www.colorbond.com.
HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY
Full product description Normal product description
AQUAPLATE® polymer coated steel AQUAPLATE® steel
COLORBOND® pre-painted steel COLORBOND® steel
COLORBOND® Permagard® steel COLORBOND® Permagard® steel
DECKFORM® steel DECKFORM® steel
GALVASPAN® zinc-coated steel GALVASPAN® steel
ZINCALUME® zinc/aluminium alloy-coated steel ZINCALUME® steel
ZINCSEAL® zinc-coated steel ZINCSEAL® steel
GALVABOND® zinc-coated steel GALVABOND® steel
GALVALUME® zinc/aluminium alloy-coated steel GALVALUME® steel
TRUECORE® residential framing steel TRUECORE® steel
✗
✗
✗
✗
Product logos are not textProduct logos must not be used as
a word within a block of text. The
logotype should be considered as a
visual representation of our brand and
not as a word of text. The following
examples are incorrect uses of our
product logotypes:
This house has a roof. ✗
fencing for your home. ✗
Never distort or changethe logoNever distort or use our logotype in
any way other than as outlined in
these guidelines:
Trade mark logotype forCOLORBOND® steel The “COLORBOND®” logo must not
be used in any form other than those
shown in the following examples.
Colour usage of THE logotype
The ‘O’ in the “COLORBOND®”
logotype can be created through two
different colour processes:
PMS: Pantone Warm Red
CMYK: 79% Magenta and 91% Yellow
Colour version reversedout of SOLID
Black is the preferred background colour
when the logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Mono usage of the logotype
For black use of the logotype, the ‘O’
has a 50% screen of black.
Mono version reversed out of solid
When reversing the logo out of black,
the ‘O’ has a 50% tint of black.
BlueScope Steel has established
an outstanding reputation as a
manufacturer of the finest quality
steel products. Millions of dollars
have been invested into the
research and development of
some of the most respected
products in the world today.
And, as with any fine product,
the guarantee of quality is
assured by their instantly
recognisable trade mark and
logotypes.
The following pages show you
how to correctly use the
BlueScope Steel coated product
logotypes and trade marks and
gives you some examples of
practical ways they can be
utilised.
TRADE MARKS –A USER’S GUIDETrade marks such as COLORBOND®
steel and ZINCALUME® steel give
everyone involved in their sale and
installation a distinct competitive
advantage. They are statements to the
purchaser that the products represent
a certain standard of quality and
reliability of manufacture.
Incorrect use and the failure to take
the proper precautions for protection,
may place the trade marks at risk of
becoming just a generic name for
similar steel products. That is why it is
vital to protect and strengthen their
good name.
Outlined in this section are BlueScope
Steel’s simple rules and standards for
trade mark usage. Please follow these
guidelines whenever you use our
trade marks.
A trade mark is always spelt correctlyA trade mark can only ever have one
correct spelling. For example,
“COLORBOND®” must never be spelt
with a ‘U’, or be split into two words.
A trade mark and its symbolA trade mark must always be followed
by an ® symbol if registered, or
alternatively a ™ or an asterisk (*)
if waiting for full registration. Where
computer systems are unable to
replicate the ® symbol, the letter R
placed within brackets, eg: (R) is
acceptable.
The applicable symbol must appear
next to the mark every time it is used.
A trade mark is always an adjectiveAny BlueScope Steel product trade mark
must never stand alone as a noun, nor
should it be used as a verb.
For example, the correct usage is
“The roof is made from COLORBOND®
steel” not “The roof is made from
COLORBOND”. Or “Select
COLORBOND® steel for your roof today”
not “COLORBOND your roof today”.
Or “it’s a COLORBOND® steel roof”
not “a COLORBOND® roof”.
Thermatech® solar reflective technology
used on COLORBOND® steel can be
referred to as Thermatech®.
A trade mark is alwaysdistinguishedBecause trade marks are special,
it is important to treat them that way.
When the trade mark appears in text,
it must be followed by its normal product
description, eg: COLORBOND® steel.
The trade mark must always be in
upper case to distinguish it from
the surrounding text.
A trade mark is alwaysfootnotedIn any material in which the trade mark
appears, it is also necessary to include
a footnote which identifies the product
as being exclusive to BlueScope Steel.
This footnote may appear in small type,
however it should not be omitted under
any circumstances, eg COLORBOND®
and ZINCALUME® steels are registered
trade marks of BlueScope Steel Limited.
LOGOTYPES – A USER’S GUIDEThe trade mark logotype can be thought of
as the visual or pictorial representation of
BlueScope Steel’s trade marks. Familiarity
with these logos can assist the customer
in making purchase decisions in favour of
products carrying the logo. To ensure that
a consistent visual identity is portrayed
for the BlueScope Steel coated product
brands and trade marks, thereby ensuring
maximum recognition, always observe
the following rules on logotypes.
The preferred use of the trademark logotype is in black
or it can be reversed outof solid
Black is the preferred background colour
when a logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Note: All existing trade mark logotypes
are available as a digital file. For more
information please contact your local
BlueScope Steel office.
Logotypes and preferred sizingThe minimum size of a logotype used in
literature and all other promotional items
should not be smaller than a cap height
of 6mm. Anything less, and the logotype
is too hard to read and difficult to use in
applications such as embroidery and
on computer monitors.
Below is an example of the minimum
logotype size requirements:
Clear Space around the logoTo make sure that the logotypes always
stand out, we have defined a clear space
around them that must be maintained.
This helps to increase effectiveness and
legibility by reducing the impact of text
or visual matter around them.
Below is an example of the clear space
required around a logotype:
Trade marked colour namesColour names for COLORBOND® steel
are all trade marked to help protect our
investment and further differentiate our
product fromour competitors. Current
colour names and trade mark registration
status is available online at
www.colorbond.com.
HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY
Full product description Normal product description
AQUAPLATE® polymer coated steel AQUAPLATE® steel
COLORBOND® pre-painted steel COLORBOND® steel
COLORBOND® Permagard® steel COLORBOND® Permagard® steel
DECKFORM® steel DECKFORM® steel
GALVASPAN® zinc-coated steel GALVASPAN® steel
ZINCALUME® zinc/aluminium alloy-coated steel ZINCALUME® steel
ZINCSEAL® zinc-coated steel ZINCSEAL® steel
GALVABOND® zinc-coated steel GALVABOND® steel
GALVALUME® zinc/aluminium alloy-coated steel GALVALUME® steel
TRUECORE® residential framing steel TRUECORE® steel
✗
✗
✗
✗
CORRECT USE OFTRADE MARKS
Following is a quick guide to
trade mark use. Please check
your usage against this list to
ensure we all uphold our
good name.
✔ A trade mark is an adjective – not
a noun or a verb. BlueScope Steel
coated products trade marks must
be followed by the word “steel” –
eg: The corrosion resistance of
ZINCALUME® steel is remarkable.
✔ There are no alternative spellings
of a trade mark –
eg: COLORBOND® steel
not
COLOURBOND® steel
✔ A trade mark must be distinguished
from the text by presenting it in
capitals – eg: Specify and use only
ZINCALUME® steel.
✔ Every time a registered trade mark
appears in text, it must be followed by
an ® symbol – eg: AQUAPLATE® steel.
✔ Material in which a trade mark appears
must be footnoted to give ownership
– eg: COLORBOND® is a registered
trade mark of BlueScope Steel Limited.
Trade Marks and LogotypesGuidelines for Use
AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,
TRUECORE® steels, Permagard®, Thermatech® and BlueScopeare all registered trade marks of BlueScope Steel Limited.
BlueScope Steel Limited ABN 16 000 011 058.
© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission
of BlueScope Steel Limited.
BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999
CORRECT USE OFTRADE MARKS
Following is a quick guide to
trade mark use. Please check
your usage against this list to
ensure we all uphold our
good name.
✔ A trade mark is an adjective – not
a noun or a verb. BlueScope Steel
coated products trade marks must
be followed by the word “steel” –
eg: The corrosion resistance of
ZINCALUME® steel is remarkable.
✔ There are no alternative spellings
of a trade mark –
eg: COLORBOND® steel
not
COLOURBOND® steel
✔ A trade mark must be distinguished
from the text by presenting it in
capitals – eg: Specify and use only
ZINCALUME® steel.
✔ Every time a registered trade mark
appears in text, it must be followed by
an ® symbol – eg: AQUAPLATE® steel.
✔ Material in which a trade mark appears
must be footnoted to give ownership
– eg: COLORBOND® is a registered
trade mark of BlueScope Steel Limited.
Trade Marks and LogotypesGuidelines for Use
AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,
TRUECORE® steels, Permagard®, Thermatech® and BlueScopeare all registered trade marks of BlueScope Steel Limited.
BlueScope Steel Limited ABN 16 000 011 058.
© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission
of BlueScope Steel Limited.
BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999