Arabreneur Brand Guidelineauthority through logo. Good examples of all-uppercase text logos include...
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Brand Manual THE NEW CORPORATE DESIGN GUIDELINES FOR ARABRENEUR COMPANY Davinci Digital Agency +2 010 2000 99 32 CORPORATE DESIGN MANUAL V1 PREPARED FOR Address Phone & Fax Arabreneur Company City Mall, New Damietta Damietta Egypt Phone 1: +2 0100 777 23 73 Phone 2: +2 0106 661 82 98 Fax: +2 057 240 92 74 Online Email 1: [email protected] Phone: [email protected] Website: www.arabreneur.net July 2018
Transcript of Arabreneur Brand Guidelineauthority through logo. Good examples of all-uppercase text logos include...
Brand ManualTHE NEW CORPORATE DESIGN GUIDELINESFOR ARABRENEUR COMPANY
Davinci Digital Agency+2 010 2000 99 32
CORPORATE DESIGN MANUAL V1
PREPARED FOR
Address Phone & Fax
Arabreneur CompanyCity Mall, New DamiettaDamiettaEgypt
Phone 1: +2 0100 777 23 73 Phone 2: +2 0106 661 82 98
Fax: +2 057 240 92 74
Online
Email 1: [email protected]: [email protected]
Website: www.arabreneur.net July 2018
Table of contents
Page 2
SECTION 1 | LOGO INTRODUCTION ......................................................................................................................... Page 3
SECTION 2 | LOGO CONSTRUCTION AND CLEARSPACE ....................................................................................... Page 5
SECTION 3 | APPLICATION ON BACKGROUND ....................................................................................................... Page 6
SECTION 4 | LOGO APPLICATIONS GUIDELINES .................................................................................................... Page 7
SECTION 5 | COLOR SYSTEMS ................................................................................................................................. Page 8
SECTION 6 | THE PRIMARY COLOR SYSTEM .......................................................................................................... Page 9
SECTION 7 | COLOR TONES .................................................................................................................................... Page 10
SECTION 8 | THE CORPORATE FONT ..................................................................................................................... Page 11
SECTION 9 | THE FONT AND STRUCTURE ............................................................................................................ Page 12
SECTION 10 | TYPOGRAPHY AND ALIGNEMENT ................................................................................................... Page 13
SECTION 11 | CONTACTS ......................................................................................................................................... Page 14
Logo introduction
This brand manual is designed to help us present our logo and our image in a
These guidelines descibe the visual and verbal elements that represnet Arabreneur’s corporate identity
consistent way in all communication materials we need to produce.
If you have any queries please [email protected]
Page 3
Logo introduction
Page 4
THE FULL LOGOTYPE
Arabreneur’s logo is an important asset in its communication with the targeted audience through all materials provided by Arabreneur, the logo is the main part of the brand as it holds with care, its vision & mission.
Arabreneur’s logo composition is defined by two main elements, the symbol and logotype.
The symbol is a powerful image evoking the culture of professional business services - the connection between the endless opportu-nities arabreneur provides and the limitless potentialities it influences, resulting in profits and companies sustainability.
The logotype has been carfuly choosen for its modern and yet excellent, highly legible style, which has been further enhanced by the use of uppercase letters. The typeface is Gotham Book and has been choosen to balance the practicality with logo symbol.
LOGO INTRODUCTION
Our logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our company name first letter -- they have a fixed relationship that should never be changed in any way.
THE FULL LOGOTYPE
ai. png. jpg. gif. eps.
The logo must always have good contrast with the background to ensure maximum impact and accessability.
1 THE FULL LOGO TITLE2
LOGO DARK VERSION3 LOGO LIGHT VERSION4
RECOMMENDED FORMATS
ATTENTION
Logo construction & Clearspace
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LOGO CONSTRUCTION AND CLEARSPACE
It’s important to keep corporate marks clear of any other graphic ele-ments. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest
any other graphic element or message can be positioned in relation to the mark of the symbol itself and the company name - they have a fixed relationship that should never change.
CLEARSPACE
In order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text.
The minimum exclusion zone is equal to the width of the logo icon. Always allow at least this amount of clear space around the logo. It’s important that this rule is observed and the exclusion zone is maintained at all times.
The recommended minimum clearance is to protect the logo. The logo will appear on many different applications and formats and this will help to give it clarity and presence.
This is not a placement guide. It’s a minimum only.
ATTENTION
Application on a background
Sub-brand Application
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Colored logo version A Colored logo version B Colored logo version C Colored logo version D
Sub-brand version A Sub-brand version B
Logo Application Guidelines
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RECOMMENDING SIZES
Logo size consistency is important when producing a wide range of communications.
MINIMUM SIZE
Our logo must clearly visible and reproduced consistently. For this reason a minimum size has been established. The size is 32mm for model A and 20mm for model B measured across the width of the logo.
SIZE FORMATS
A= 50mmB= 32mm
32mm50mm
50mm78mm
20mm
32mm
B
A
DL & AS LOGO
A= 50mmB= 32mm
A5 LOGO
A= 50mmB= 32mm
A4 LOGO
A= 78mmB= 50mm
A3 LOGO
Color systems
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Colors play an important role in the arabreneur corporate identity.
Colors are one of the most important things to transfar a brand to the customers.
The color palettes in this section are recommended for various mediausage. A guideline of primary palette has been developed to reflect the “one vision” color scheme. Color
Systems
The primary color system & Color codes
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RGB SYSTEM
RGB colors should be used with any digital media like web platform, website, mobile application, graphics, ... etc.
ColorSystems
HEX #29A9E1
R41 G169 B225
C70,04 M16,25 Y0 K0
HEX #0D72B9
R13 G114 B185
C87,3 M51,8 Y0,27 K0
HEX #00558C
R0 G85 B140
C98,31 M70,86 Y20,25 K4,67
HEX #5E5E5E
R94 G94 B94
C61,77 M53,54 Y52,75 K25,02
PRIMARY
HEX #1F1F1F
R51 G51 B51
C69,14 M62,89 Y61,72 K58,2
HEX FFFFFF
R255 G255 B255
C0 M0 Y0 K0
SECONDARY
Color Tones
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RGB SYSTEM
A set of tonally darker and lighter colors have been developed in order to support the core colors. These supporting colors are designed to work with the core colors in vari-ous combinations. They should be used to add depth and variety.
darker palette
lighter palette
HEX #00d2ff
R0 G210 B255
HEX #2edaff
R46 G218 B255
HEX #50e0ff
R80 G224 B255
HEX #73e6ff
R115 G230 B255
HEX #9bedff
R155 G237 B255
HEX #012345
R1 G35 B69
HEX #123456
R18 G52 B86
HEX #234567
R35 G69 B103
HEX #345678
R52 G86 B120
HEX #456789
R69 G130 B137
The corporate font
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Carfule use of typography maintains our personality and ensures
Typography playsan important role incommunicating thecorporate’s overall tone and quality.
clarity in all arabreneur’s visual communications.
Gotham book has been carfully selected to presents arabreneur’s brand, it’s a widely available san serf typface.
Gotham
The font and Structure
Page 12Gotham
GothamA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPEFACE
Gotham is a widely available sans-serf typ-face and computer font.
GOTHAM BOOK
GOTHAM MEDIUM
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
GOTHAM BOLD
0 1 2 3 4 5 6 7 8 9FIGURES
! @ # $ % ^ & * ( ) _ + < > ? { } | \SPECIAL CHARACTERS
Typography and Alignement
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READABILITY
Lower case letters, with their ascenders and descenders, make it easy for the eye to pro-cess word formations.
UPPER CASE LETTERS text feels official and strong. It has been carfully selected to evoke authority through logo. Good examples of all-uppercase text logos include apparel retailer Old Navy, with its robust sans-serif text, Southwest Airlines in a bold, all-black capitalized font and mega-retailer Target with its red, iconic text. All uppercase doesn’t have to evoke a completely stiff or stuffy expression.
You can soften its outwardly strong appear-ance by using soft colors (gray in this case) or adding graphics that diffuse and comple-ment the text (arabreneur blue logo).
The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog.
ALIGNEMENT
Text can be ranged from the left hand edge of the coat of arms or left hand edge of the logotype.
