Trade and Investment Partnership Summit (TIPS) What EU Business need to know about cleantech in...

Trade and Investment Partnership Summit (TIPS)What EU Business need to know about cleantech in India

by Poul V. Jensen, Director, EBTCwww.ebtc.eu

Brussels, 21 November 2014

The European Business and Technology CentreYour gateway to the Indian cleantech market

@EBTC_EU EBTC.EU EBTCIndia European Business and Technology Centre (EBTC) www.ebtc.eu | [email protected]

European Technology Experience Centre

(ETEC).

The nodal point for Enterprise Europe

Network India.

A toolbox of customizable services.

Targets: SME’s, Researchers, Clusters,

Policymakers.

Represented in Europe through EUROCHAMBRES.

39 partners in Europe and India.

Addressing climate change issues through

EU-India clean technology solutions.

The only centre dedicated to Indo-

European cleantech collaborations.

Specialists in biotechnology,

energy, environment and

transport.

An IPR Helpdesk.

Promoting European clean technologies in India & tackling climate change www.ebtc.eu | 3

EBTC Sectors – Cleantech focus

BIOTECHNOLOGY

Biofuels

Bioindustrial

Bioservices

Bioagri

Bioinformatics

ENERGY

Renewable Energy

Energy Efficiency

Energy Distribution

Horizon Sectors e.g. Smartgrid;

energy storage; fuelcells;

clean coal.

ENVIRONMENT

Water & Wastewater

Waste

Clean Air

Soil

Built Environment

TRANSPORT

Rail

Electric Vehicles

Port / Logistics

Intelligent Transport Systems

Alternative Fuels

ICT


New Government in India

New pro-Business Government at the Centre

Focus on liberalisation, improve governance, empowering bureaucrats

"red carpet, not red tape" for business community

Technology Centres – to promote technology, innovation, entrepreneurship

International trade – Single Window clearances for facilitating trade

“Make in India” program – creating a manufacturing driven economy, attracting FDI– Industrial Corridors, Industrial Clusters, Smart Cities,

Nurturing Innovation, Skill Development


Opportunities in Key sectors

Energy Addition of 88GW of power generation & 30GW of

Renewable Energy during 2012-17 New target for 2022 raised from 20GW to 100GW Establish smart grid test bed by 2014 and smart

grid knowledge centre by 2015 Push for EUR 120B Clean Energy Investment Implementation of 8 smart grid pilot projects in

India Indigenous low cost smart meter by 2014, install

130 million smart meters by 2021

Environment Water and Waste Water Management – Ministry of

Water Resources plans to invest over EUR 40B in the water sector

Ganga Action Plan – Plan to clean 2500km of The Ganges river

The Yamuna Action Plan Phase III project for Delhi is approved at an estimated cost of EUR 200 million

Sanitation – Swacha Bharat Mission by 2019 – Massive Solid Waste Management mission to Clean India

Transportation EUR 3B plan to spur electric and hybrid vehicle

production; 6 million vehicles by 2020 Electric vehicle charging stations in all urban areas

and national highways by 2027 Metro & Monorail: Ministry of Urban Development

plans to invest more than EUR 15B on the metro rail projects

High Speed Rail: The proposed 534 km Mumbai-Ahmedabad HSR project will see investment of EUR 7B

Smart City 100 Smart cities - enabled with the latest

technology and infrastructure to built. Cities primarily over 1 million population, new cities

along dedicated Industrial corridors envisaged Investments of about EUR 1 trillion will be required

over the next 20 years to build smart cities Government of India has allotted nearly EUR 1B for

Smart Cities in Budget 2014-15


Research and Innovation Opportunities

EU – “Innovation Union” and India’s “Decade of Innovation”

In FP7 - over 200 Indian organisations participated in 120 projects worth over EUR 358 Million

Horizon2020 – EUR 83 Billion worth of projects – great opportunity for EU SME’s to engage with India on innovation!

India is the 6th most ‘innovative’ country – GE’s Annual Global Innovation Barometer

India’s share of global R&D spending – EUR 35 Billion or roughly 2.7% in 2013

Over 1050 MNC R&D Centres in India growing at 14-15% every year Source : IBEF, 2014


Challenges in India cleantech market

• International SMEs consider India as 'just another' market and not as place where technology and business models need to “evolve”

• EU SMEs – challenge with committed man-hours for India, access to finance and focus

• EU technology designs – not directly suitable for emerging markets/India: incompatibility of technology, costs and business models

• EU apprehensions on IP and legal frameworks in India; Indian apprehensions on new technology

• Understanding the Indian “fabric” – business, social, cultural


EBTC – role in Technology Management

Services in support of cleantech collaboration success

Addressing the challenges of entering India in the cleantech space


EBTC in Research & Innovation

Research–Innovation–Business

India – Market

Exploration

Technology &

Business localisatio

n

• Adapting and localizing mature technologies to Indian context

• Ensuring technology validation via demonstration

• Exploring commercial potential of research ideas

• Understand Opportunity• Connecting India virtually via technology display

Pilot & Demonstrate to scale

• Reach out to the promising market

Commercialize the

technology


EBTC Cleantech Service Matrix

Description of EBTC Services

Technology IncubatorMarket

Exploration Trip

Research-Innovation-

Business

Technology Localizatio

n ModelTechnology Incubation

Business Incubation

Technology Showcase @ ETEC (Physical & Virtual)

X X X X X

Technology and Opportunity Pitches (TOPs) X X X X X

Exclusive Technology Manager X X X X

Exclusive Desk @ EBTC office X

Partner / Project Identification & Due Diligence X X X X

Due Diligence of Indian partners X X X X

Business & Market Analytics X X

Investor Connect X X X

IPR Management X X

Consortium / Stakeholder Creation & Management

X X

Product optimsation for Indian market X X

Piloting technologies and demonstration X X X

Commercialisation of EU technology in India X X

Liaison with Government X X X

Capacity Building Activities X X X


March 2013 Ensure you have a strong value proposition Identify needs (potential) demand for your product/ service.

Understand the market Ensure you have a thorough understanding. It is a complex, large and very diverse market.

Set long-term goalsResults are unlikely to be seen in India overnight.

Invest in partnershipsDo not underestimate the value of local expertise, whether for insight, for pilots or long-term added value and mutual competence building!

Adopt a relationship and technology management approach Not a traditional sales approach.

Adapt (your technology, organisation, individuals!)Develop products to compete at price set by local competitors.

Tips for Doing Business in India


March 2013

There are incredible opportunities!

To be part of it, you must:

1. Adopt a relationship and technology management approach – NOT SALES

2. Adapt cost

3. Think long term and sustained presence –PLAN for it!

What must EU SME’s know about cleantech in India?


Connect with EBTC

Website: www.ebtc.eu

Social Media:

Twitter: @EBTC_EU

LinkedIn:

European Business and Technology Centre (EBTC)

Facebook: /EBTC.EU

Youtube: /EBTCIndia

Blog: www.ebtc.eu/blog

E-mail: [email protected]

http://www.ebtc.eu/

http://www.youtube.com/EBTCIndia

http://www.ebtc.eu/blog

mailto:[email protected]

https://twitter.com/EBTC_EU

http://www.linkedin.com/groups?gid=4074282&trk=hb_side_g

http://www.facebook.com/EBTC.EU

EBTC New Delhi (Head Office)

DLTA Complex, South Block, 1st Floor

1, Africa Avenue, New Delhi 110 029, INDIA

Tel: +91 11 3352 1500

Fax: +91 11 3352 1501

[email protected]

www.ebtc.eu

New Delhi | Mumbai | Bengaluru | Kolkata | Brussels

Thank you!

The contents of this document are the sole responsibility of the European Business and Technology Centre, and can under no circumstances be regarded as reflecting the position of the European Union.

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